A Complete Guide To Start Video Marketing

How to Start Video Marketing
(Last Updated On: April 13, 2016)

You might have heard that video is going to be a bigger factor in success, especially in social media marketing. People now tend to share their ideas and thoughts, plus a video ad on Facebook, Twitter, and Instagram is probably adding the spice.

Youtube is being ranked 3. on Alexa with video content alone! And this may set you to press the panic button!

You want to start video marketing months ago but haven’t set about yet because you are worried that your plans are heading down the sink or just making a scam out of yourself. True isn’t it?

What You Will Learn In This Article?essential guide to video marketing

  • How To Decide Budget For Your Video?
  • Determining The Video Format along with selecting the video duration.
  • 6 Quick Ways To Optimize Your Videos
  • How To Give a Boost To Your Videos?
  • How to Bring Originality in Videos?
  • Top Ways To Market & Promote Your Video?
  • How You Can Sell Video Creation Service and Make Money From It?
  • Conclusion and Your Turn!

In fact in this article, you’ll find some fast methods for getting started with online video marketing. So let’s move back to our topic and get started with Video Marketing! Hope you will enjoy the article. Good luck. :D

Make Your Spending Plan

Like any other types of advertising, video marketing can be very steeply-priced because you are shelling out on it in an entirely wrong way.

If at all possible, a fantastic video filming setup can be:

  1. Videographer
  2. Video application (if the videographer doesn’t have the required expertise)
  3. Online video tools such as Sparkol
  4. The Promotion Budget For Your Video

The arrangement can cost you between one or two hundred dollars to thousands and video cropping with editing can glide your financial budget even more.

In an effort to get over this, you have to set aside some spending budget for your video creation. As an example, assigning $500 can simply save you some terrific (and cost-effective) video making tools from Amazon.

After that, get some other couple of monthly basis video authors and videographer if you want any. Due to amazing technologies these days, some business owners are doing excellent online videos by just using an iPhone and a few good cropping and editing applications. If you’re a Mac user, iMovie would be handy too.

A good case in point is James Tew — an Australian business owner who’s rendering excellent entertaining yet educational video tutorials all by himself. I strongly suggest you check his work and get in contact with him if you need to learn his guidelines — The following is his cost-free self-help guide to all the tools you ought to take a look, great looking video clip with $200 Guide Download.

If you are looking for cheaper ways to do it, then i will suggest you 2 things, Either hire a professional from Fiverr for as low as $5 or you can do it with Sparkol. I know Sparkol is limited to white board animated videos and doesn’t cater the demand of every video type, but if you are starting out, it maybe a good option to chose.

Determine the Entire Video Format

If you’re a newbie to online video marketing, you should know that only a few people know what you do. If you aren’t a star like Kim Kardashian or Bill Gates, you have to tell a bull crap (or even more than the usual) to build confidence with your fans. Moreover, you may have to be steady, so go with your day that you’re dedicated to publishing your new video clip and want to keep it going. Never get discouraged from the criticism, instead learn from it.

The Fundamentals of a Storyline: What, When, Where, Why, Who, How? Pay close attention to

video marketing

  1. What storyline are you planning to show?
  2. When is this storyline coming about?
  3. Where will the story take place?
  4. Who will show up in your script?
  5. Why are you sharing this video?
  6. How do you plan to tell the story?

Setting up a format will help you consider what you should do to tell your story in a persuasive approach. Try to do paperwork, make a set of scripts and workout before start recording.

Make sure you apply an obvious intention for your target audience as the primary goal.

Your main goal should be to FORGET money and is to always to provide VALUE.

Your online video information will have to be thought-provoking, give valuable information or imaginative worth so that you can get interaction that can then result in possible sales.

Video marketing needs to be entertaining and rolling around your visitors’ mind. As an example, your videos can be detailed guides in fixing a certain problem or teaching them with your competence on a precise subject matter.

As outlined by James Wedmore of 48 Hours Film School, there isn’t any such point about providing an excessive amount of information.

Let me tell you again that if you are looking for a white board animation video tool, my best bet will be Sparkol, not only it’s cheap (you can even try it for free) but it’s a super easy tool to design and edit videos.

The Duration of the Videos

Humans use a rapid focus span. Entrepreneurs know that a normal person’s interest span is around 8-10 seconds when they’re checking out a blog post. The time-span will increase a little when video or graphic is built into the content.

Therefore, regarding video marketing, you have to take serious attention specifically for the duration of your video.

Audiences will feel bored to death especially if your video is much longer and when it’s quite short, you may not manage to give satisfactory worth to them.

While there are no certain tips about the duration of the video, your main purpose is to sustain your visitors and keep them entertained or to address their problem, it doesn’t matter how long your video has to be to get your meaning conveyed adequately.

With my personal experience, most of the time, videos shorter then 15 seconds and longer then 1 minute needs a very very solid reason to get attention. Either your message is too short or it’s boring that it wont bring attention at all.

6 Quick Ideas to Optimize Your Videos

how to optimize your video

After you record the video, follow these suggestions to make sure that it gets to your main target audience and has got the views it justifies.

  • Get your Title count

Like a title of any article, online video titles can draw impressive traffic. There are two logics behind it that why your title is so valuable.

  1. A good headline can quickly snap up your viewer’s focus.
  2. If you use the right keywords in your headline, you’re more prone to be visible on search engines like Google when people are looking for your subject matter.

And don’t forget Google operates YouTube. Therefore, there’s a narrative link between your video and searching.

  • Deliver outstanding content

Spend some time to think of your perfect audience. How can you find out that they’ll get useful? What else could you help them learn? “How-to” video tutorials are incredibly productive because they provide perfect benefit to your audience. Also you’re capable of present your expertise and proficiency, hence, rank yourself as a specialist. This is important because you keep mounting your brand name.

In addition, it doesn’t matter how fine your content material is; it won’t make a difference if your video clip is too lengthy and you drop the viewer’s attention. Always keep them simple.

  • Add Your Website Url In Your Video

While you revise the video, use a variety of editing options. One simple attribute is to insert a textual content box to your video. This is how you can show your website link; it’s a great way to get publicity.

  • Reap The Benefits Of Video’s Branding Options

For marketing requirements, make your business logo shown plainly anywhere on the visual. This can be done from start to finish or throughout important moments of your video.

You can show the company logo during your video or just at key moments.

  • Frequently Add Your HTML Link

Once you publish on YouTube, there is an option to write down a brief description of your video. Make sure you start with your link you need to push your visitors to so that you don’t overlook this major opportunity.

  • Look beyond YouTube

Many people publish their video clips on YouTube. The best part is, make sure you continually add the video on your own website as well as blogs. This can improve the value of time people pay for your website which helps increase an attentive target audience.

In addition, Google’s set of rules consider how often a video is seen, and the video views you get added to your ‘views’ on YouTube. This is very important for featuring up in Google search results. However, you shouldn’t limit yourself to just one platform. Utilize Facebook Videos to market your brand.

In fact, try Vimeo as YouTube alternative (where needed). Use SparkloAnimoto or Wevideo to create amazing videos for your marketing.

How to Give a Boost to Your Videos?

To ensure that your video stands apart over all the mess on the internet, here are some tactics that may provide your videos a special boost.

use videos to convert

  1. Create a Marketing campaign: To get recognized, think over and above stand-alone video clips. For better reach and coverage, make some content-rich video clips that you publish online on a regular basis. It will not only make a great collaboration around your content material, but it’ll also let you make your brand persona in each video launched.
  2. Always Add a Proactive approach: Never overlook the chance to ask your audiences to take a few types of steps at the ending of the video. You may request them to join your e-newsletter, visit the actual website, post an opinion about your video clip or pay a visit to your blog. If the video is a useful one, you’ll probably have their 100 % interest; be sure to take full advantage of it!
  3. Don’t Create a Sales Hype: There are lots of sales muddle on the internet, and you need to be sure you show up over this. You’ll find nothing bad with marketing your products or services, but use the video to outline a concern, talk about remedies and help others when you put together these three things, your video will bring the best fan following.

Standard Keyword Plans


There’s a good number of real information on the internet for keyword strategies. Here are a few of the essentials you will need to look closely at while you make your videos:

  • To boost the YouTube videos, be sure to use keywords in the videos’ post titles, website descriptions, and Meta tags.
  • Use the website’s textual content pages as a type of “map” for Search engines. To help the various search engines determine what your videos are relating to, add videos into textual content pages on your website that are highly relevant to your video.
  • Target selected keyword phrases, not only search words. As an example, other than using “cupcakes” as a search term for a bakery, start using “cupcakes with organic frosting” for a more effective opportunity to featuring up on top search results.

How to Bring Originality in Videos?

It’s extremely important to bring originality into your videos. It’s not something that people will have to consume your content at any cost. Once they think it’s not worth their time, they’ll move on to the next one.

Here are few tips to bring originality in your video content:

  • Teach

Educate people about your solution or expert services. Provide the information on benefits and features. Let them know every little thing they’ll get when they part with their money.

  • Respond to questions

If you get questioned most about your services or products then make a list of at least 5-10 queries your visitors asked often. Create brief 2- to 3-minute videos in which you talk about the problem and then the solution. This is generally effortless to make and very useful to your potential customers. This thing will also help in educating those pre-sales user’s who know a little about your service but have too many questions to ask from you.

  • Start a product overview

Present a review of your product and services, keep in mind that you are marketing the product that fit your targeted niche and audience.

  • Make a List

Make a list of you potential clients. Play a trick here; make a video that stimulates your potential customers for giving their details like email, phone number or anything else. It’s a matter of “give and take”, for example, if you are providing a weight loss product then give them a manual or an eBook for free, but in return make sure you are compelling them to get subscribed and you get their contact details. Other than an eBook you can give them the video tutorials, free consultations, tips, strategies, or a video that creates suspense or thrill that can force them to know more about your product.

Determine what your potential customers would find best and provide a gift to them. (Here’s a suggestion: give away your most effective things. Don’t wait.)

  • Discuss your scientific studies and success

Create a video regarding the success you had been able to obtain while doing work with your client or discuss the analysis and reveal what you managed to do for them and how you can try the same. Make a video in which you discuss your expertise, discuss a case study of someone who did not follow your tips and failed. Also, try to show the testimonials of your happy customers; you can present them in the video in a faded form or any transition.

  • Tell your viewers a story

People watch you consistently when you tell them an interesting story. Place a tutorial into your story as a downside. You can discuss an event in which you guide people about your tips and consultation.

  • Expose the Falseness of Myths

Discuss the top three misconceptions in your business and provide real instances to point out why they’re genuinely common myths.

  • Get your audiences behind the curtain

Get your audiences beyond your workplace and display yourself in your “natural situations.” If suitable, expose your loved ones and express things that are important to you. Put in a few of your online business secrets that how you manage the business, the type of arrangement you did to get important things done, etc. Give tips about how did you start your business and how is it going.

  • Give a Solution

Ask your visitors some important concerns that will provoke the chat about their needs and wants if they are relevant to your area of interest. Individually answer the query yourself and then request your visitors to give their responses below in the feedback section. This may start a conversation.

  • Extra video options

There’s a lot that you can do with your videos. Apart from shooting yourself, you can even do screen records (Screen Flow for Apple computers and Camtasia for Personal Computers are fantastic alternatives), slideshows, and work with Keynote or Ms PowerPoint slideshow to share your story.

Top Ways To Market & Promote Your Video?

video marketing

There are many ways through which you can promote your video and grab people attention.

  • Uploading to Multiple Video Sites: I know Youtube is ranked 3rd website on world, but their are many more sites where you can upload and get the word out. Few sites to mention will be Dailymotion, Vimeo, Veoh and the list goes on.
  • Share it with Your Social Circle: So you have an account at Facebook, Twitter and LinkedIn? Good.. why don’t you use it? Share your videos their, ask your friends to re-share it and get the word out.
  • Promote It via SEO: Search engine optimisation for ranking a brand new youtube video is relatively easily as compared to ranking a new website. A part from building strong back links, keep in mind on page seo factors such as selecting the right category when uploading video, adding your keywords in description, tag and file name of the video and having an attractive title that generates attention.
  • Paid Advertising : If you have a budget to spend on marketing, getting the word out from Facebook Ads or Google Adwords will be a good idea. (Do check How To Make a Successful PPC CampaignFacebook Ads For Newbies and Quickly Optimize Adwords Campaign in case if you are starting out with PPC).
  • If You Have a Blog or Website: You can promote your videos on your company website or blog, same is the case if you have a personal website. It’s a great way to let your audience or visitors know about your new video
  • Adding It In Your Signature: If you have a video that is a sales pitch for yourself or if you have a company video, you can add it with your email signature or even add it with your forum signature however this is something completely optional and i won’t recommend it all the time.

video gone viral

I know their are many more methods to promote it, literally anyway but remember, the success of a video lie’s with how well people perceive it, what kind of value it is delivering and how much you are able to get it viral. The key here is to let people promote your content and generate attention for you.

Can I Sell Video Creation Services And Make Money?

This is something you can do it and make more money. Once You have a video creation skill, you can make money with it. If you are starting out, do check my complete freelancing guide and 11 ways to sell your video creation service.

Always Remember:

Don’t think of yourself as flawless.

Do you remember Steve Jobs message?

Stay hungry. Stay Foolish.

It’s all about keeping digging and learning. I even say, be stubborn for success, keep on trying.

I can prove that in your first view, you won’t like your own recorded video. In fact, it is obviously good to update it a couple of times. But keep in mind that your multiple videos and shootings won’t let you down the whole day with tiredness. Come up with an assurance to yourself that you’ll do your highest quality, and then move ahead. By using each video clip, you’d realize that your self-confidence increases, and you’ll get improved as time passes.

If you’re new to online video marketing, make a dedication that you’ll capture a relevant video in the next twenty-four hours. Just investigate further and then try it!

The more you wait around, the quicker your rivals will declare their space and gone somewhere else.

Give it a shot and tell me about their behaviour to let me understand about your achievements.

Your Turn!

How did you find this article? Did you learn something new from it? Do you want more articles related to Video Marketing from me?  And Most Importantly, Will you start focusing on video marketing now?

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Ali Raza
An Internet Entrepreneur who converts visitors into customers; A Google & Microsoft Advertising Professional with years of experience in Internet Marketing, Social Media and Blogging.
  • admin@buitems.net'
    Luqman Khan Apr 19,2016 at 6:01 pm

    Great post bro :)

    Absolutely loved it!

  • zahid.sindhu@gmail.com'
    Zahid Sindhu Apr 14,2016 at 11:55 am

    Great guide, Ali!

    I had been meaning to start making how-to videos to promote my business online for quite a while now.

    Have bookmarked this article and shall be returning to it quite often :-)

    • Ali Raza Apr 15,2016 at 6:37 am

      Thank You Zahid! I’m glad that you like it. Stay tuned for more articles. :)

  • shahzadhnc@gmail.com'
    Shahzad Hassan Apr 14,2016 at 8:04 am

    This is really great and value added post. Thanks a lot Ali! Keep it up man!

    • Ali Raza Apr 14,2016 at 8:11 am

      Thank You Shahzad! I’m glad that you like it.

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