Google Ads Case Study – Loan Repayment / Debt Relief (3 Months)
From policy friction to predictable lead flow: how we aligned the offer, rebuilt the landing page, and iterated bidding/keywords to capture intent efficiently.
1) Start with the Offer & Market
Before ads: clarify USP, verify proof (testimonials, credentials), and map competitor angles. If you can’t convince us, you won’t convince the market.
2) Landing Page: Win the Above‑the‑Fold
- Short form immediately visible
- Click‑to‑call and prominent phone number
- Urgency timer for nudge (policy‑safe wording)
- Social proof and benefits: “Free consultation,” easier repayment steps
- Keep copy concise; respect compliance
3) Campaign Architecture & Bids
- Initial strategy: Maximize Clicks for quick data
- Experiment: Target Impression Share to test prominence and positions
- Position tests: top of page vs broader spread; keep what lowers CPA
- Mobile‑first: mobile produced the strongest conversion rates
4) Keywords, Negatives & Extensions
- Phrase match primary; expand only with control
- Weekly search terms mining → add negatives; remove waste fast
- Extensions that matter: sitelinks, phone, services structured snippets, location where relevant
5) Results (3‑Month Window)
- Ad Spend: ~$2,960
- Conversions: ~240
- Attribution/Privacy: metrics rounded/anonymized; tracked post‑fix
6) Lessons for Regulated Niches (Finance)
- Compliance first: accurate claims, clear disclaimers
- LP alignment beats “more traffic”
- Bid strategies are tools, not religion—test
- Let device/hour/location data steer budgets
- Keep negatives growing; curate intent continuously
Conclusion
Want this framework for your loan/debt service? Get an audit. We’ll outline opportunities and a testing plan you can execute immediately.