Starting a new Google Ads campaign can feel overwhelming—especially when you’re bootstrapping a business and trying to make every euro count. Recently, I received a great question from a viewer on my YouTube channel about a new campaign targeting remote company set-up services. It’s a perfect case study to unpack what’s working, what’s not, and what can be done to improve outcomes.
If you’re running a service-based business and wondering whether to change your target market early in a campaign, this article is for you.
🎯 The Situation: Targeting Remote Company Setups
Two friends—first-time entrepreneurs—launched a new business offering services to help international clients open companies remotely in their home country. Think of it as a B2B service targeting entrepreneurs, digital nomads, and SMEs abroad who want to incorporate without physically traveling.
They invested part of their full-time job salaries and set aside a budget of €500/month, committing to test Google Ads for at least 3 months.
Here’s what they did:
- Initial Markets: Malaysia and Indonesia
- Problem: High CPC (cost per click) quickly burned through budget
- Pivot: Switched to targeting Pakistan
- Result: Spammy leads initially → adjusted keywords → 1 good lead per day
- Pain Point: Leads seem non-serious, just asking for pricing and not converting
- Dilemma: Is it too early to abandon Pakistan and test new countries?
🧠 My Advice: Strategy Before Switching
It’s tempting to jump to new markets when things feel slow. But before you reallocate your ad spend, ask:
“Have I truly optimized the campaign for the current market?”
In your case, you’ve only optimized for 10 days after adjusting keywords. That’s not enough time to evaluate the real potential of the market.
Here’s a more structured approach:
✅ Step 1: Evaluate Lead Quality — Not Just Quantity
Getting one lead a day might sound okay, but if they’re not converting, then it’s time to audit:
- Are your keywords aligned with high-intent search terms?
- Is your ad copy setting the right expectations?
- Is your landing page qualifying or filtering serious leads?
Pro Tip: Add keywords like:
- “how to open company in [your country] from abroad”
- “remote company formation with residency”
- “start business in Dubai remotely”
These show stronger buyer intent than just “open business in Pakistan.”
✅ Step 2: Apply SKAGs (Single Keyword Ad Groups)
This is your first campaign, so using SKAGs (one keyword per ad group) will give you:
- Higher Quality Scores
- Better ad-message relevance
- Clearer data on which keywords convert
Example:
- Ad Group 1: “open company in Dubai”
- Ad Group 2: “business registration from Malaysia”
- Ad Group 3: “remote company setup in Pakistan”
Each should have its own tailored ad and landing message.
✅ Step 3: Build Location-Specific Campaigns
If you’re targeting Pakistan, go hyper-local. Run separate campaigns for top 10–15 cities such as:
- Karachi
- Lahore
- Islamabad
- Faisalabad
- Rawalpindi
… and so on.
Customize ads to each city with local terms. Example:
“Set up your company remotely in Lahore – Legal, Fast & Affordable!”
✅ Step 4: Add Trust Elements to Your Funnel
Your leads ask for pricing and disappear. This suggests a lack of trust or urgency. Here’s how to fix that:
- Add case studies/testimonials to your landing page
- Show a map and logo of your country
- Offer chat support (AI or live) from 10am–10pm
- Include videos showing the company formation process
- Build social proof with your Google Business Profile, Facebook page, and YouTube channel
✅ Step 5: Use Full Budget Before Expanding
You mentioned you’re only spending €250 of the allocated €500/month. Instead of jumping markets:
- Double down on the remaining €250
- Use it to test multiple SKAGs
- Run A/B ad copy tests
- Improve the landing page to push users down the funnel
Only after this should you consider expanding to a new market.
📍 When to Explore New Countries
Once you’ve fully optimized your Pakistan campaigns and still don’t see serious results, test 1–2 new countries such as:
- Bangladesh
- Sri Lanka
- Gulf countries (UAE, Qatar, Saudi Arabia)
- Malaysia (again, but with more niche targeting)
Run separate campaigns for each—never lump regions together. Tailor keywords, language, and offers based on the audience’s motivation.
📈 Bonus Optimization Tips
- Use responsive search ads with multiple headlines and descriptions
- Add ad extensions like callouts, sitelinks, phone numbers, and price extensions
- Improve page speed (especially for mobile users)
- Set conversion tracking for form fills, WhatsApp clicks, and calls
- Send a thank you email or WhatsApp within 5 minutes of a lead submitting a form (automation can help)
💡 Final Thoughts
Is it too early to change your Google Ads target market?
Yes—if you haven’t fully optimized the current one.
Google Ads is like a scientific experiment. You test, analyze, adjust, and test again. It often takes 30–45 days of optimization to see true results.
Before jumping ship:
- Review keywords
- Improve your funnel
- Use your full budget strategically
- Build trust with your target market
Only then should you explore new countries.
🚀 Need Help With Google Ads Optimization?
If you’re running a niche service like remote company formation, I offer full campaign audits, strategy sessions, and done-for-you PPC management.
👉 Book a consultation at Aarswebs.com
👉 Or message me on WhatsApp for personalized help.