TL;DR (Key Wins)
- Fixed contradictory business identity & time-zone across web, GMC, and social
- Rebuilt policy stack (Shipping, Returns, Privacy, Terms, Payment) and linked properly
- Validated checkout and payment methods on real devices
- Cleaned structured data, re-submitted sitemaps, cleared Search Console errors
- Completed Advertiser Identity Verification and requested review at the right time
- Result: Misrepresentation lifted, products approved, traffic restored
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1) Why Misrepresentation Happens in 2025
Google’s risk models look for friction, contradictions, and unverifiable claims. One mismatch (e.g., payment badges vs. actual checkout) can be enough to trigger a block.
2) Our Audit Framework (Content, Trust, Tech)
- Content: Unique product copy, real photos, no placeholders, no plagiarism.
- Trust: Full policy stack, clickable contact details, consistent NAP/time-zone across channels.
- Tech: Structured data for products (price/availability), crawlability, and sitemap health.
3) Identity & Policy Alignment
We aligned business name, address, phone, and time-zone on the website, Merchant Center, and social profiles. We rebuilt and linked: Shipping, Returns/Refunds, Privacy, Terms, Payment Policy, Accessibility, and Cookies. Each statement was made consistent across pages and FAQ answers.
Related reading on suspensions and recovery process on my site.
4) Product Page & Image Quality
- Added/verified SKU/GTIN, availability, pricing, order limits, and shipping/returns information.
- Upgraded image quality and avoided stock or duplicate assets.
- Removed generic “100% original” claims in favor of verifiable detail.
5) Technical SEO, Schema & Sitemaps
- Cleared Search Console crawl errors and merchant listing schema issues.
- Ensured price/availability structured data matches the live page & feed.
- Re-submitted sitemaps after fixes and verified status changed from “Couldn’t fetch” to Success.
6) Advertiser Identity Verification (AIV)
We coordinated docs with the client and completed AIV. Only after identity + site fixes propagated did we request review.
7) Requesting Review — Timing & Proof
- Wait for caches to refresh (site, theme, CDN).
- Re-test checkout on multiple devices.
- Screenshot proof (policies, contact, payments, structured data test).
- Then request review in GMC.
8) Results, Screens & Learning
- Email confirmation: “Issue no longer appears in your Merchant Center account.”
- Product approvals resumed; Shopping performance recovered.
- Biggest lesson: consistency beats everything — especially for identity, policies, and payment UX.
9) FAQs
Q: How long does a misrepresentation restoration take?
A: It varies by severity and how quickly fixes are implemented and crawled. Focus on completeness first, then request review.
Q: Do I need AIV even if my website is perfect?
A: Yes — Advertiser Identity Verification is now a core trust requirement.
Q: Can I appeal repeatedly until it’s approved?
A: Repeated reviews without new fixes can delay restoration. Implement comprehensive changes, then request review once.