So, you’re reviewing your Google Ads dashboard and see a message like this:
“Your Optimization Score is 75%”
That’s exactly what happened to Theo — a business owner trying to get better results from his Google Search campaign.
But what does that 75% actually mean? Is it good? Bad? Does it impact your results?
Let’s break it down.
đź“Š What Is Google Ads Optimization Score?
The Optimization Score is a real-time estimate (0–100%) of how well your Google Search campaign is set up to perform.
It’s displayed right on your Google Ads Recommendations page and is updated as you make changes.
It’s based on:
- Account structure
- Targeting
- Ad relevance
- Keyword quality
- Bid strategies
- Use of automation
Think of it as Google’s way of saying:
“Here’s how much potential you’re currently tapping into — and how to improve it.”
🔍 What Does 75% Score Mean?
In Theo’s case, a 75% optimization score means:
- His campaign is doing fairly well
- But there’s still 25% room for improvement
- Google has specific suggestions he can review and apply
The remaining 25% could be missing:
- Automated bidding strategies
- More ad extensions (sitelinks, callouts, etc.)
- Keyword refinements
- New audience signals
- Responsive search ads
🛠️ How to Improve the Score (and Should You?)
Google provides a list of personalized recommendations right on the Optimization Score page.
âś… You can apply, dismiss, or modify these based on your goals.
But remember:
Don’t blindly apply everything.
Some recommendations may boost your score but hurt your business goals if they aren’t aligned with your strategy.
That’s why at AliRaza.co, I always suggest:
- Reviewing each recommendation critically
- Applying what fits your campaign objectives
- Monitoring performance closely afterward
🧠Why Optimization Score Matters
While the score itself doesn’t directly impact your ad rank or CPC, the actions you take based on it can:
- Improve Quality Score
- Reduce wasted ad spend
- Increase conversions
- Enhance ad visibility
In short, it’s a powerful health-check tool for any Google Ads campaign.
🎯 Final Thoughts
A 75% Optimization Score is good, but not great. It tells you you’re on the right track — but there’s room to do better.
The best part? Google gives you the roadmap.
If you’re unsure which recommendations to apply or want a professional review of your Google Ads setup, check out my Google Ads Audit Services or browse my case study on improving ROI by 156%+.
Let’s turn that 75% into 90%+ — and boost your bottom line along the way. 🚀