Getting a Google Ads account suspended can feel like the business just got shut off overnight. One day your campaigns are running, leads are coming in, and the next day you see the message:
“Your Google Ads account has been suspended for not complying with Google Ads Terms & Conditions.”
And if you’re running Shopping ads, things can get even more frustrating because sometimes your Google Merchant Center suspension triggers the Google Ads suspension as well.
In this detailed case study, I’m going to walk you through a real restoration process — what the suspension notice looked like, what we audited on the website, what issues commonly trigger suspensions, and how we reached the final status:
✅ “Your account has been reactivated.”
Who Am I?
My name is Ali Raza and I’m the owner of AARSwebs.com, a Google Partner company. We help clients with:
- Google Ads Management
- Disapprovals and policy issues
- Google Ads + Merchant Center suspensions
- Structured compliance + restoration workflows
Now let’s break down the case.
The Suspension Notice (What We Saw)
In this case, the account was suspended due to non-compliance with Google Ads Terms & Conditions. More importantly, Google made it clear that:
✅ The Google Merchant Center account was suspended, and that suspension caused the Google Ads account suspension.
That’s a key point: many advertisers try to “fix Google Ads” while ignoring Merchant Center — but if Merchant Center is the trigger, you must fix that ecosystem too.
Step 1: Website + Account Audit (Before Any Appeal)
One of the biggest mistakes advertisers make is filing appeals again and again without fixing the root cause.
In our process, we start with a quick but deep audit. After handling dozens of Merchant Center and Google Ads suspension cases, we know exactly what Google commonly checks.
Here are examples of what we look for:
1) Misrepresentation (Most Common Trigger)
Misrepresentation doesn’t always mean you’re scamming someone — it often means your offer is unclear, inconsistent, or not provable.
Examples:
- Your ad says “Free web hosting”, but your website doesn’t actually provide a free service.
- Your product page says “30-day returns” but your refund page says something different.
- Your Merchant Center policies don’t match your website.
Google expects your business info and offers to be clear, consistent, and verifiable.
Step 2: Policy Pages That Must Exist (And Must Match)
A huge percentage of suspensions happen because brands are missing essential pages or they exist but don’t match checkout behavior.
We ensure the website has complete and accessible:
- Privacy Policy
- Cookie Policy
- Shipping Policy
- Refund / Returns Policy
- Terms & Conditions
- Payment information
- GDPR / regional compliance (if applicable)
- Any guarantees you claim (must be realistic and explained)
Hidden Problem: Footer vs Checkout Mismatch
This is more common than people realize.
If your footer claims something like “30-day refunds” or shows certain checkout/payment badges, but those things do not appear during checkout, Google can treat it as deception — which leads to suspension.
Step 3: Checkout & Contact System Verification
Google evaluates business legitimacy. That means even small “technical” issues can become policy issues.
We check:
- Is the checkout working properly?
- Are shipping and refund details visible before purchase?
- Is the contact form working (and delivering emails)?
- Is your business information clear (address, email, phone where needed)?
- Are your business hours listed properly with a timezone?
Yes — even missing timezone can create confusion and increase risk.
Step 4: Unprovable Claims, Extreme Discounts & Compliance Risk
Google doesn’t like exaggerated marketing claims without proof.
Examples:
- “Lose 10kg in 7 days” → Where is the scientific evidence?
- “We are the best in the market” → Who recognizes you as best?
Also, extremely aggressive promos can raise flags if they look unrealistic:
- “70% OFF everything”
- “90% OFF forever”
Especially if your pricing history or landing page doesn’t support it.
Step 5: Content Quality (Plagiarism Can Hurt You)
Another factor that can contribute to suspension is:
- Plagiarized product descriptions
- Copied images
- Duplicate content across multiple sites
Google’s crawlers and systems detect patterns that indicate low trust. Trust is everything.
Step 6: Consistency Across Pages (Even Emails Must Match)
One case we handled had something very simple:
- About Us page had one email
- Contact Us page had a different email
This type of inconsistency creates “business identity confusion” — and Google can suspend based on misrepresentation/unacceptable business practices.
So we ensure:
- Same business name everywhere
- Same email/phone/address everywhere
- Same policies everywhere
- Same claims everywhere
Step 7: Structured Communication & Appeal (Where Most People Fail)
This is where many advertisers lose the game.
You can fix the site — but if you cannot explain the compliance properly, your account may remain suspended.
As a Google Partner, we have access to more structured support routes, but even then, the communication must be:
- Clear
- Evidence-based
- Organized
- Mapped to the policy issue
- Includes what was changed, where, and why
In this case, we also had significant coordination with the client (including WhatsApp group communication) to make sure everything was aligned before submitting the final process.
Final Result: Google Ads Account Reactivated ✅
After advertiser verification was completed and all compliance actions were implemented, the account status changed and we saw the confirmation:
✅ “Your Google Ads account has been reactivated.”
And the account was able to run ads again (with a note that billing info may need updating in some cases).
This is what a successful restoration looks like: not just “appeal luck” — but compliance + clarity + proof.
Need Help Restoring a Suspended Google Ads Account?
Many people fail to restore their accounts because they:
- Don’t know the actual trigger (Merchant Center vs Ads)
- Fix the wrong things
- Miss small trust issues (contact pages, timezone, checkout mismatches)
- Submit weak or unclear appeals
If you need professional help from a Google Partner team, you can contact us through AARSwebs.com. We’re not freelancers — we’re a UAE-based company (AARSwebsolutions LLC) and we handle restoration + Google Ads management end-to-end.