📋 Google Ads Audit Template & Free Tool
A Google Ads Audit is a systematic review of your campaigns to identify wasted spend, improve targeting, and boost ROI. Use the checklist below and run the quick audit for an instant score + tips.
✅ What This Audit Covers
- Account Structure & Naming Conventions
- Conversion Tracking Accuracy
- Keyword Quality & Match Types
- CTR & Conversion Rate Benchmarks
- Search Term Relevance
- Ad Copy Performance
- Budget & Bid Strategy Efficiency
- Device & Location Performance
🛠 Quick Audit Tool
📌 Pro Tip:
Run this audit monthly to catch issues early. Want a PDF checklist + client-ready report? I can add one‑click export.