When running Google Ads, one of the biggest challenges small businesses face is knowing their numbers — specifically, how much they can afford to spend per click or per lead without losing money.
To help you make smarter bidding and budgeting decisions, I’ve built a Free Google Ads Break-Even & ROAS Calculator you can use right here on this page.
It estimates:
- Break‑even CPA/CPL and CPC
- Expected CPA/CPL from your inputs
- Break‑even ROAS (for e‑com)
- A safe max CPA/CPL (with a safety slider)
- A suggested monthly budget based on your target conversions
💡 Why This Calculator is a Game-Changer
Most advertisers guess their bids or daily budgets. That’s a mistake.
With this calculator, you’ll instantly know:
- ✅ Break-Even CPA/CPL – The maximum you can pay for a lead or sale before losing money.
- ✅ Break-Even CPC – The maximum you can pay per click to stay profitable.
- ✅ Break-Even ROAS – Your minimum Return on Ad Spend target.
- ✅ Safe Max CPA/CPL – A safety margin so you’re not operating at razor-thin profits.
- ✅ Suggested Monthly Budget – Based on your goals and conversion rate.
Whether you’re an E-commerce store or a Lead Generation business, this tool adapts to your model.
🛠 How to Use It
- Choose your business type – E-commerce or Lead-Gen.
- Enter your key numbers:
- For E-com: Product Price, Cost of Goods, Conversion Rate, CPC
- For Lead-Gen: Lead Value, Conversion Rate, CPC
- Get instant results – The calculator will show your break-even points and budget suggestions.
📌 Pro Tip
Once you know your break-even CPA and ROAS, you can set smarter bid strategies inside Google Ads — for example:
- Target CPA bidding set just under your break-even CPA
- Target ROAS bidding set slightly above your break-even ROAS
This ensures your campaigns are aligned with profitability, not just clicks.
Running Google Ads without knowing your break-even point is like navigating without a compass. Are you generating enough revenue to cover your ad spend—or losing money? Introducing the Google Ads Break‑Even & ROAS Calculator, a free, simple tool that answers this crucial question in seconds.
What You’ll Get
- Instant ROAS and Break‑Even ROAS results
- Input fields for ad spend, revenue, profit margin—or full cost breakdowns
- Clear insights—know when you’re profitable or need to recalibrate
How to Use It
- Enter your Ad Spend.
- Add Ad Revenue—or input your Profit Margin if revenue isn’t available.
- Calculate to see your ROAS and break-even point instantly.
🚀 Try the Calculator Now
[🔢 Launch the Break-Even & ROAS Calculator]Use it, tweak your campaigns, and watch your Google Ads profitability improve overnight.
ROAS & Break‑Even Calculator
🎯 Next Steps
If you want me to personally audit your Google Ads account, identify waste, and create a profit-first strategy for you —
👉 Book a Consultation Here