Introduction
In today’s competitive digital landscape, simply running Google Ads isn’t enough — optimization is what drives real results. In this case study, I’ll walk you through how our agency transformed the campaigns of a crypto mining hardware company, reducing CPC from 56 to 7.8 and cost per conversion from 7,761 to just 44.
Client Background
The client was a crypto mining hardware and turnkey data center solutions provider, targeting markets in UAE, UK, US, and Europe. Most leads were expected to convert via WhatsApp or direct contact from the site.
Challenges they faced:
- High CPC (56+) with poor lead quality.
- Cost per conversion at 7,761 PKR.
- Website lacked clear CTAs and trust elements.
- No conversion tracking setup.
- Too much reliance on broad match keywords.
Our Approach
1. Competitor Analysis
We studied competitors like Segments.ae, Nakamoto, and others using paid tools and in-house GPT solutions. This helped us understand positioning, keyword opportunities, and pricing strategies.
2. Campaign Audit & Optimization
- Shifted from broad match to phrase/exact match keywords.
- Reduced keyword overlap to improve Quality Score.
- Recommended Single Keyword Ad Groups (SKAGs) for precision.
- Introduced structured snippets, price extensions, and promotional assets to boost ad CTR.
- Optimized site link assets (service pages > generic pages).
3. Landing Page Audit
- Suggested stronger CTAs (“Get a Quote”, “Buy Now”).
- Highlighted missing trust elements: email, phone number, address.
- Fixed broken links and inactive social media icons.
- Recommended policy/legal pages for authenticity.
4. Conversion Tracking & Anti-Fraud Measures
- Implemented conversion tracking to measure ROI properly.
- Added anti-click fraud protection to avoid wasted spend.
Results
Before Optimization:
- Avg CPC: 56 PKR
- Cost per Conversion: 7,761 PKR
- 11 conversions
After Optimization (Month 2):
- Avg CPC: 7.8 PKR
- Cost per Conversion: 44 PKR
- 2,490 conversions
This was a 400%+ improvement in efficiency and a dramatic scaling of conversions.
Client Feedback
The client left a glowing review:
“Ali’s landing page audit stood out with practical tips we could apply right away. The cost per conversion drop was incredible.”
Key Takeaways
- Competitor analysis helps identify gaps and opportunities.
- Landing page experience directly impacts conversion rates.
- Precise keyword targeting (SKAGs, negative keywords) is essential.
- Ad assets/extensions build trust and improve CTR.
- Conversion tracking is non-negotiable for optimization.
Conclusion
This case study proves that with the right strategy, even high-cost niches like crypto mining can achieve outstanding ROI through Google Ads.
👉 Need help restoring, optimizing, or scaling your Google Ads?
- Visit my agency: AARS Webs