If your Google Ads are disapproved with the reason “Unsupported language”, it means Google has detected that your ad copy, keywords, or landing page language does not match a language supported by your campaign’s language targeting.
⚠️ Why This Happens
- Your ad text, keywords, or landing page may use a language not supported by Google Ads for your selected language targeting. ([support.google.com](https://support.google.com/adspolicy/answer/15576420?hl=en))
- If your keywords are in a script or language outside of your targeting (e.g. Georgian script when targeting English), Google may block those. ([turn0search8)
🔍 Common Examples
- An English ad displayed with keywords in an unsupported script like Georgian or a rare language with no targeting option. ([turn0search6)
- An entirely supported language ad (like English) being disapproved due to a rare character or foreign word that triggers detection quirk. ([turn0search7)
🧰 Steps to Fix the Issue
- Ensure alignment of language targeting and content: If your campaign targets English, make sure your ad, keywords, and landing page are fully in English.
- Remove unsupported languages or scripts: Especially in keywords or headlines—switch to a supported variant.
- Translate content: Convert any foreign-language content to the selected supported language.
- Request manual review if you think it’s an error: In your Google Ads account, click the disapproved ad and submit an appeal explaining why it should be approved. ([turn0search1)
- Contact Google Support if disapproval persists: Ask what specific element triggered the unsupported language flag. Reddit users suggest manual review is sometimes the only way. ([turn0search7)
📋 Summary Table
| Issue | How It Triggers | What to Do |
|---|---|---|
| Keywords in unsupported language/script | Language targeting mismatch | Remove or replace keywords in supported language |
| Ad copy with foreign characters or words | Not encoded for targeting language | Edit ad text fully in supported language |
| Landing page language mismatch | Google bot sees unsupported content | Translate LP or align it with campaign language |
| System error (rare) | No visible unsupported content | Appeal via Google Ads or contact support for manual review |
💡 Final Tips
- Double‑check language targeting in your campaign settings—make sure it matches the language of your ads and keywords.
- Be cautious adding keywords in unusual scripts or languages—even broad match variants may trigger flags.
- If a disapproval seems incorrect, appeal and explicitly mention which language you intended. Provide samples if needed.
Need help checking if your campaign targeting aligns or crafting content for supported languages? I’d be happy to help analyze and fix it!