If you’re running a drone videography company in 2026, you’re likely already aware of how competitive the creative services space has become. Whether your drone footage targets filmmakers, producers, real estate agents, or business event planners, Google Ads offers an exceptional way to reach your ideal clients.
But the challenge is knowing where to begin. In this guide, we’ll walk you through exactly how to use Google Ads to grow your video drone services business — from finding the best keywords to campaign structure and retargeting strategies.
Step 1: Set Up a Strong Foundation
Before spending a dollar on ads, your website must be ready to convert. That means:
- Professional Landing Page: Clean layout, clear service offerings, fast load time, mobile-optimized.
- Clear Call-to-Action (CTA): Make it easy for potential clients to contact or request a quote.
- Install Conversion Tracking: Use Google Tag Manager and Google Ads conversion setup to monitor lead activity.
If your site isn’t optimized, you’ll waste your ad spend.
Step 2: Create a Google Business Profile
If you offer local drone services (e.g., real estate videography in your city), a verified Google Business Profile boosts credibility and allows you to appear on Google Maps with ads.
Bonus: You can run Google Local Service Ads, a high-performing option for local service providers.
Step 3: Keyword Research – Focus on Buyer Intent
Use tools like Google Keyword Planner and SpyFu to analyze what potential customers are searching for.
Here are some example keyword types:
- Service + Location: “drone videographer in Austin” or “drone wedding video Los Angeles”
- Problem-Solving: “hire drone for event”, “aerial footage real estate near me”
- Niche-Based: “drone construction video services”, “drone real estate tours”
Keep your keyword list focused and avoid irrelevant clicks by using Exact Match and Phrase Match types.
Step 4: Smart Campaign Structure
Don’t lump all your services into one campaign. Break down campaigns by audience or niche:
Example Campaign Structure:
- Campaign 1: Drone Videography for Real Estate
- Keywords: “drone real estate video”, “property drone tour”
- Campaign 2: Drone Videography for Weddings
- Keywords: “wedding drone video”, “hire drone for wedding”
- Campaign 3: Commercial Events
- Keywords: “corporate event drone video”
Use 1–2 ads per ad group, each tailored with specific messaging.
Step 5: Retargeting Strategy
If you’ve already run Facebook Ads or have visitors coming to your site via email marketing or social media, set up remarketing campaigns in Google Display or YouTube.
This allows you to stay in front of interested users who didn’t convert the first time.
Step 6: Ad Extensions and Optimization
Ad Extensions boost CTR (Click-Through Rate) and provide more information at a glance. Use:
- Call Extensions
- Location Extensions
- Price Extensions
- Promotion Extensions
Monitor campaigns weekly. Look for search terms that aren’t converting and add them as Negative Keywords to save money.
Final Thoughts
Google Ads still works — incredibly well — when the right strategy is applied. For video drone companies, the formula is:
- High-converting landing page
- Buyer-intent keywords
- Precise campaign structure
- Retargeting + optimization
If you need expert help, me and my team at AliRaza.co offer complete Google Ads audits, setup, and management services. Let us take the guesswork out and help you land more high-quality clients.
Need Help?
Book a free strategy call or visit AliRaza.co to get started today!