We run Performance Max, Shopping, Search, YouTube, and Remarketing with a 160-point optimization & compliance framework, proactive click-fraud protection, and relentless auction-level testing. Expect lower CPC, higher Quality Scores, accurate conversion tracking, and compounding ROAS.
Why Partner with a Google Partner Agency
Most accounts leak budget through mis-tracking, weak creative, broad bidding, and policy issues. As a Google Partner with 18+ years in PPC, our process closes those gaps fast—without guesswork.
What We Manage (End-to-End)
- Performance Max: feed hygiene, asset groups, audience signals, brand defense, negatives, budget distribution
- Shopping: Merchant Center readiness, feed optimization, listing groups, query sculpting
- Search: SKAG-lite structures, match type strategy, RSA assets testing, negatives, ad customizers
- YouTube: in-stream & in-feed frameworks, creative matrices, audience layering, exclusions
- Remarketing: lifecycle segments, frequency control, creatives mapped to intent
The 160-Point Framework (Compliance + Optimization)
- Policy & account health: verification, billing hygiene, disapprovals, exemptions
- Click-fraud mitigation: patterns, IP/device rules, geo fencing, automated blocks
- Auction insights: share, overlap rate, outranking share → strategy pivots
- Quality Score levers: intent-tight ad groups, CTR uplift, LP speed & message match
- Bid & budget logic: stage-based tROAS/tCPA, seasonality, portfolio rules
- Creative engine: ad asset rotation, headline/description matrices, video hooks
- Measurement: GA4 + Ads convs, enhanced conversions, offline imports, deduping
Conversion Tracking That Actually Tracks
We implement tracking to measure the right outcomes: qualified leads, pipeline, and revenue. GA4 events, enhanced conversions, phone call tracking, CRM uploads, and server-side options—so smart bidding has real signals.
Ongoing Optimizations You’ll See
- Weekly: queries, negatives, asset wins, budgets, anomalies
- Bi-weekly: bid strategy reviews, audience layering, LP A/Bs
- Monthly: growth plan, creative roadmap, competitive moves
- Quarterly: structure refactors, feed upgrades, measurement audits
Engagement Models
- One-Time Setup: launch right, hand-off with SOPs
- Monthly Management: full ownership, weekly reporting
- Audits: rapid diagnostics + action plan
- Local Service Ads / Suspensions: policy remediation & reinstatement
- Optional Billing: pay-as-you-go with anti-fraud oversight
Beyond Google Ads (for Full-Funnel Lift)
WordPress/Shopify dev, Email, Meta, Bing, TikTok, LinkedIn, Google Business Profile, and Local Service Ads—integrated for retargeting and incremental lift.
Who This Is For
- Ecommerce aiming for profitable scale
- Lead-gen & B2B needing quality pipeline, not vanity leads
- Brands spending seriously (or ready to)
FAQs
Q: Can you lower our CPC?
A: Typically yes—through query control, creative testing, LP fixes, and bid strategy fit.
Q: We were suspended. Can you help?
A: Yes. We address policy, verification, billing mismatches, and provide reinstatement guidance.
Q: Do you manage billing?
A: We can—pay-as-you-go options with fraud controls are available.
Q: How fast can we see results?
A: Depends on data volume and objectives; expect meaningful signals within the first optimization cycles.
Call to Action
Ready to spend less and earn more from Google Ads?
👉 Book a strategy call at Aarswebs.com •