Google Ads Suspension Case Study (Circumventing Systems) — Exact Audit, Fixes & Appeals That Got the Account Reinstated

How We Won Reinstatement with a Structured Audit & Appeals

Introduction

When a Google Ads account is suspended for Circumventing Systems, it can feel like a dead end—especially after multiple rejected appeals. In this case study, we unpack how our UAE-based Google Partner team diagnosed the real risks, rebuilt compliance, and secured full reinstatement (plus Advertiser Verification).

Snapshot

• Suspension type: Circumventing Systems
• Region: UAE
• Prior status: Multiple appeals rejected
• Outcome: Account reinstated + Advertiser Verification passed
• Time to resolution: Multiple audit cycles + coordinated appeals

Why “Circumventing Systems” Triggers

Common contributors:

• Prior/parallel accounts linked to the same entity
• Mismatches across website ↔ ads ↔ Merchant Center
• Hidden/unused pages, inconsistent returns/shipping/ToS
• Billing irregularities, identity ambiguity
• Blocked crawlers (robots.txt), security/malware flags

Our Recovery Framework

1) Discovery & Evidence Intake

• Reviewed denial emails and appeal history
• Mapped all historical Google Ads and Merchant Center entities
• Pulled GSC, hosting, and CMS access for crawl & security checks

2) Full-Stack Compliance Audit

• Website & UX: checkout flow, policy visibility, trust signals
• Policies: Privacy, ToS, Shipping, Returns/Refunds, Cookie, Disclaimer, etc.
• Content Quality: duplication, stock imagery misuse, boilerplate claims
• Technical: SSL, broken links, 404s, speed, robots.txt, sitemap
• Merchant Center: product feed accuracy, pricing/tax/shipping parity
• Billing & Identity: business entity consistency across all surfaces

3) Remediation Plan (What We Changed)

• Rewrote/standardized all policy pages and footer navigation
• Fixed robots.txt and crawl accessibility issues
• Cleaned hidden/unused pages; aligned checkout with stated policies
• Resolved feed disapprovals & product data mismatches
• Consolidated/closed associated legacy accounts to remove linkage risk
• Performed security scans; documented clean reports

4) Appeal Strategy (Sequenced, Evidence-Backed)

• Submitted a concise narrative explaining root cause hypotheses
• Attached a Change Log (before/after proofs), screenshots, and URLs
• Clarified business identity, billing country, and service scope
• When needed, escalated via chat/email support with traceable artifacts

The Turning Point

After multiple denials, our final submission combined:

• A single source of truth spreadsheet (entities, accounts, IDs)
• A policy conformance matrix (policy → proof of compliance)
• Crawlability proof (fixed robots.txt, live URLs)
• Merchant Center parity checks (price, shipping, returns)
  Result: Appeal approved → Account unsuspended → Advertiser Verification passed.

Screens You Want to See

• “Your appeal… was successful” (account reinstated)
• “Your account has also passed advertiser verification.”

Practical Checklist (save this)

• Map every Google entity linked to the business (Ads, MC, Tag, GA, Gmail owners)
• Fix crawl blockers, broken links, 404s; surface policy pages globally
• Ensure checkout experience matches published policies
• Normalize business identity across site, invoices, billing, MC
• Resolve product feed errors; keep pricing/shipping consistent
• Create an evidence pack (screenshots, change log, policy matrix)
• Submit a clear, respectful appeal; keep a log of support interactions

When to Call an Expert

If you’ve had 2+ rejections, risk grows with each mis-step. A structured audit and properly-packaged evidence dramatically improves success odds.

Need help? We’re a UAE-based Google Partner team specializing in suspensions, verifications, disapprovals, and performance management.
👉 Book a consultation: https://aarswebs.com