When a Google Ads account gets suspended for Circumventing Systems, it’s not like a normal disapproval where you just edit an ad and re-submit. This policy is one of the most serious because Google considers it a threat to the safety and transparency of the advertising ecosystem.
In this case study, I’m going to show you what happened with a client, what we checked, what we fixed, and how we were able to get them back to advertising — without risking repeated suspensions.
If you are an advertiser, agency, or business owner dealing with a suspension and you’re stuck after appeals, this will give you a clear, practical roadmap.
The Initial Problem: “Circumventing Systems” + “Multiple Account Abuse”
The client’s account was suspended with a policy violation stating:
- Circumventing Systems
- Multiple Account Abuse
And as Google typically explains, when an account is suspended, the suspension can apply to the account owner and any current or future linked accounts. That warning matters because many people panic and try to open new accounts — which often leads to instant suspensions again.
The client also attempted internal escalations and received a response similar to:
- The account was disabled due to a violation of the policy
- The case was escalated to a specialist team
- The appeal/decision was still denied
At this stage, most advertisers feel stuck because:
- Everything “looks fine” to them
- Their website appears normal
- Billing looks okay
- Yet Google keeps the account suspended
Why Circumventing Systems Is a “Big” Policy
Circumventing systems is broad. It can include:
- Manipulating content to bypass automated checks
- Showing different content to Google than to real users (cloaking)
- Repeated policy violations across ads or accounts
- Trust and identity inconsistencies
- Poor or incomplete policy documentation
- Technical site behavior that blocks crawlers (sometimes accidental)
- Strong signals that Google associates with deception, low transparency, or unsafe practices
Important note: Many suspensions happen without obvious “malware” or visible issues. Sometimes it’s a trust + compliance footprint issue, not just a single mistake.
That’s why a real recovery process must go beyond “my website is fine.”
Our Approach: Compliance First, Not Shortcuts
Before you attempt anything else:
- Stop creating new accounts
- Stop making random edits
- Start documenting compliance
For this client, we ran a structured audit across:
1) Website + Business Identity Audit
We reviewed:
- Business identity consistency (company name, address, contact)
- Trust signals (About, contact, company details)
- Clear offerings and no misleading claims
- Website content clarity (what you sell, how you deliver)
- UI/UX quality (thin pages often trigger trust issues)
2) Technical + Crawl Audit (A Common Hidden Issue)
One major issue we identified during audit was related to crawling:
- Bots/crawlers were unable to properly check the site
- Possible crawl blocks via robots.txt or security settings
- In some cases, hosting/CDN/firewall rules block Google’s ad crawlers
If Google can’t crawl your landing page reliably, it becomes a policy risk. Even if the site loads for you, Google may be seeing:
- timeouts
- blocked user agents
- redirect loops
- inconsistent page responses
This is where many advertisers lose weeks because they only test the site in a normal browser.
3) Required Policy Pages (Trust + Transparency)
We recommended building and improving the pages Google expects from a legitimate business, especially when the account is already under scrutiny:
- Privacy Policy
- Terms & Conditions
- Refund / Cancellation Policy (where applicable)
- Disclaimer
- Cookie Policy
- Footer improvements (easy access to policies + contact info)
We also advised what information must be included (not just having the pages). Thin or generic pages can still fail trust checks.
4) Google Search Console & Indexing Signals
We checked:
- Search Console warnings
- manual actions
- indexing issues
- security issues
- sitemap status
- coverage and crawl problems
Even if Search Console looks “fine,” this step is critical for ensuring there are no hidden issues.
5) Ads + Billing + Account Review
Circumventing systems can be triggered by:
- aggressive wording
- unsupported claims
- policy conflicts between ad and landing page
- mismatched pricing, promises, or contact details
- billing irregularities or repeated payment failures
So we reviewed:
- ad copy
- campaign structure
- landing pages used
- billing setup
- historical disapproval patterns
Why We Recommended a Google Partner MCC Setup (For This Case)
This client’s situation included a pattern where other associated accounts existed and Google likely linked them. Whether that linking was accurate or not, the outcome was:
- “New accounts” were likely to be flagged again
- The risk of repeated suspensions was high
- The fastest path to resume advertising was through a compliant, clean structure with strong documentation + verification
So we provided them a Google Ads account via our Google Partner MCC (after ensuring compliance actions were taken).
Important: This does not mean “bypassing policy.”
This only works when:
- the site and business are compliant
- identity is clear
- verification is completed
- the ad experience is transparent
Otherwise, any account will get flagged again.
Advertiser Verification: The Non-Negotiable Step
We helped them through advertiser verification using the correct documentation and business details. Verification improves trust and is often required for stability — especially after a serious suspension.
Once verification was approved and billing was active, the account was able to run without suspension signals.
Proof of Recovery: Active Account + Billing + Delivery
In the video, we also showed:
- the account is not suspended
- billing activity (manual + automatic payments)
- active spend and performance visibility
That’s the key difference between a temporary “it’s unlocked” and a real recovery:
the account actually delivers ads and spends.
What You Should Do If You’re Suspended for Circumventing Systems
Here is the practical checklist:
✅ Step 1: Do not create new accounts
✅ Step 2: Audit robots.txt, firewall, CDN, hosting blocks
✅ Step 3: Fix timeouts, redirects, SSL, and crawl consistency
✅ Step 4: Build real policy pages (with real content)
✅ Step 5: Align ad copy with landing page claims
✅ Step 6: Verify advertiser identity (documentation ready)
✅ Step 7: Document everything you fixed before you appeal
✅ Step 8: If the account is permanently stuck, evaluate a compliant rebuild strategy with a trusted partner
Need Help With a Google Ads Suspension?
If your account is suspended or your ads are repeatedly disapproved, we can help you with:
- Circumventing Systems suspensions
- Misrepresentation suspensions
- Compromised Site / Malware disapprovals
- Egregious policy violations
- Google Business Profile suspension support
- Full Google Ads management (Google Partner support)
We are a Google Partner company based in UAE and we work with clients globally.
Hire us Today!