You’ve probably seen search ads that include the brand’s logo next to the headline. It looks official, builds trust, and lifts CTR. If you tried to upload a logo in Assets and the option wasn’t there, or you uploaded a logo that never shows, this guide is for you.
![How to Display Your Company Logo in Google Search Ads (Fast Walkthrough) [2026]](https://i.ytimg.com/vi/BNtCW5oRiq0/hqdefault.jpg)
Below is the step-by-step path we follow for clients to make logo rendering possible on the SERP, plus exact specs, common reasons for rejection, and timeline expectations.
Quick note: Google may display your logo with your ad when your account is eligible and your business name & logo assets are approved. Eligibility depends on completing Advertiser Verification, having billing set up, and keeping your business identity consistent.
Why bother adding a logo?
- Trust & recognition: That small brandmark differentiates you in competitive auctions.
- Higher CTR potential: Users scan faster; a familiar mark can win the click.
- Professional presentation: Signals legitimacy—especially in YMYL or high-ticket categories.
The 2 big prerequisites
- Advertiser Verification
This is the most common blocker. If the “+ image/logo” option is missing inside Assets, odds are your account hasn’t completed verification (or billing). Ineligible accounts simply won’t see the upload option. - Billing set up
A fully set billing profile is often required before certain asset types appear or serve reliably.
If you manage multiple accounts, you’ll notice verified ones show the logo upload option under Assets, while non-verified ones don’t—exactly like in your walkthrough.
Step 1: Complete Advertiser Verification (what you’ll need)
From your Google Ads interface, go to Tools & Settings → Billing → Advertiser Verification (or follow the alert prompt). The flow adapts by region, entity type, and industry, but typically asks for:
- Business legal name (must match government docs and your site)
- Business address & country
- Business registration number / certificate (as applicable)
- Government-issued ID for an authorized representative (varies by country)
- Your website domain (the one used in ad final URLs)
Tips to avoid back-and-forth:
- Keep the legal name consistent everywhere (billing profile, verification forms, website footer, privacy/terms pages).
- Ensure your site clearly states your legal entity name and contact details.
- If you trade under a brand name different from the legal name, show the relationship clearly (footer “Operated by …” works well).
Timeline: Reviews can be quick but allow a few days—and longer if documentation requires clarification.
Step 2: Upload your Business Name & Logo (Assets)
When verification is complete, head to Assets. Depending on your account, you may see Business information or Image/Logo options at account level.
Upload requirements we follow:
- Logo aspect: Square (1:1)
- Recommended size: 1200 × 1200 px (minimum often ≥128 × 128 px)
- Format: PNG or JPG
- Background: Solid or transparent (clean edges; no busy scenes)
- Content: Actual brand mark only—no extra text, borders, taglines, or promotional overlays
- Clarity: High contrast; centered; adequate padding; no pixelation
Name matching matters: Your Business name asset must reflect how your brand is commonly known and align with the domain and verification details. Avoid adding extra keywords (e.g., “BrandName – Best Cheap Hotel Deals”). Keep it clean: BrandName.
Associate it with campaigns: After uploading, link the approved logo at account or campaign scope (we prefer account-level unless brand architecture requires different logos per product line).
Step 3: Wait for Approval & Serving
- Asset status: You’ll see “Under review,” “Eligible,” or disapproval with a policy note.
- Serving variability: Even approved assets aren’t guaranteed to show every time; ad rendering varies by query, auction dynamics, and device.
- Impression thresholds: New accounts/assets sometimes need a bit of volume before logos appear consistently.
Troubleshooting: Why your logo doesn’t show (checklist)
- No Advertiser Verification: Complete it first—otherwise the upload option itself may be absent.
- Billing not set: Add/verify payment method and billing profile.
- Name/domain mismatch: Legal name, billing name, website, and business name asset don’t align. Fix consistency.
- Wrong logo format: Not square, too small, low contrast, contains extra text or marketing claims.
- Multiple brands in one account: Consider separate accounts or at least correct scoping (per brand).
- Policy issues: Sensitive categories, unclear identity, or missing disclosures on site.
- Too early: Give it time—new assets sometimes take several days to begin serving.
Best practices that boost eligibility & performance
- Brand governance
Upload the primary logo that users recognize; keep alternate marks for special campaigns only if policy-safe. - Website hygiene
- Prominent brand name and address in footer
- Clear About/Contact pages
- Privacy & Terms visible (and named consistently)
- Campaign hygiene
- Use the same brand domain throughout the account
- Avoid UTM variants that redirect to other branded domains (confusing identity signals)
- Creative coherence
- Headlines reflect the brand name
- Favicon + site styling match the uploaded logo
- If you use image assets in RSAs, keep brand colors consistent
FAQs
Q: Is a logo guaranteed to show every time?
A: No. Even with approval, the auction may render different combinations. Your logo can show; it’s not guaranteed.
Q: Can I upload a rectangular logo?
A: Use a square version for best results. Rework your mark into a square canvas with padding.
Q: How long does approval take?
A: Often within a few days. If it’s time-sensitive, ensure documents and site identity are spotless to avoid rejections.
Q: I manage multiple brands—what’s the cleanest setup?
A: Separate accounts within an MCC if brands are distinct. If they must share an account, scope the correct logo at campaign level and keep domains discrete.
Quick Implementation Plan (copy/paste)
- Finish Advertiser Verification (legal docs, ID, domain)
- Confirm Billing is active
- Upload square logo (≥1200×1200, no text overlays)
- Create/confirm Business name asset (matches brand/domain)
- Associate logo at account/campaign level
- Monitor asset status + initial serving
- Fix disapprovals (name/domain/logo formatting)
- Re-check site identity (footer, About, Privacy)
Final word
If the logo upload button is missing, you’re almost certainly missing Advertiser Verification or billing. Once verified, upload a clean, square logo and keep your business name/domain consistent everywhere. That’s how you earn the right to show your logo on search—and look as trustworthy as you actually are.
Need a pro to set this up and push your brand presentation live? My team does this every day. Book a quick consult and we’ll get it done.
This workflow relies on products by Google (Google Ads).