As I am unfolding with the series of issues as to what possibly makes your Google Ads disapproved by the Google Ads team; there is another serious issue that I want to bring to your attention that hit the website due to “compromised site and circumventing system”.
Know that this successful study which I am about to share with you will include all the steps, and every strategy that I (and my team) employed to successfully approve the ads for one of our clients.
And you cannot really fix it that easily, and especially when you do not possess any prior Google Ads experience, and with the codes, and security of the website.
Thus, that is the reason majority of clients revert to us hiring our services to identify, fix, check/re-check, and send for review to get the Google Ads team to finally approve the ads, so their websites should perform optimally to grab the good chunk of visitors streaming back like no issue at all!
So, are you ready to get a good look at this complete study involving me and my team’s whole effort of how to get Google Ads approval for a compromised site and circumventing system? Well, I am! 🙂
The Initiation of How to Get Google Ads Approval for Compromised Site and Circumventing System
Keep a tab over how I and my team did their best to get the site approved which had previously disapproved of the Google ads due to a compromised site and circumventing system issue.
Look at the Appeal Section and the Policy Page of the Client’s Account
So, Google had disapproved of serving the ads for this website as it was penalized due to two issues: compromised site, and circumventing system.
First off, you could look at the appeal section from the client’s account to get to what actually had happened before they turned to us.
Now, let’s move to the policy page of the account that will showcase you with what had happened there as well.
There you will notice it had registered many failed attempts on the reviews in the hope of approving the ads.
You can see the many failed attempts and kept failing till August.
To thoroughly review your account and identify the violations that led to suspension, follow these steps:
- Check Your Email:
- Google will notify you about your account activity via email. Look for any messages that describe the violations or provide a link to the broken policy.
- Review Your Account Based on Mentioned Violations:
- Take note of specific policies or issues mentioned in the email. Use this information to assess and evaluate your account’s compliance.
- Look for Specific Issues in the Policy Page:
- As mentioned, navigate to the policy page of the account. This will provide details on what went wrong and the specific violations that were flagged.
- Document and Assess Compliance:
- Make sure to document the specific issues and violations. This will help in understanding the exact reasons for the suspension and in formulating an appeal or corrective measures.
By following these steps and using the provided information, you can better understand the violations and take the necessary actions to rectify them. This structured approach ensures that you cover all bases and leaves no room for missed details.
Getting in Touch with Google’s Team
Then I moved to discuss our changes and findings with the Google team. However, anyone can make a contact with Google but the response time can be delayed but for us, the situation is otherwise. As I own a Google partner company, me and my team provide variety of different digital marketing and SEO solutions to up your digital businesses to the up-trend, so that is why we have a dedicated manager assigned to our account. So, we discussed with our Google manager that our client is getting issues in running their ads and we also showed them the details of the history (as shown in the screenshot) as what errors it was facing (compromised site and circumventing system), and the few reviews completed but all of them failed initially, as shown in the “Reasons” field.
Step-by-Step Guide to Submitting an Appeal
If you’re facing similar issues, here’s a detailed step-by-step guide to help you submit an appeal for your suspended Google Ads account:
Step 1: Go into Your Campaign
With your suspended account, go into your Campaign or check your email to submit an appeal.
Step 2: Check Your Violation Reasons
When your Google Ads account has been suspended for circumventing systems, Google will guide you to your violation reasons and show you your next step. Make sure to double-check your account again based on our recommendation. Click “Appeal your suspension.”
Step 3: Fill in the Details
Fill in the required fields, including:
- Contact name
- Contact email
- Email CC
- Select a Google Ads Customer ID (choose the ID of the suspended account)
- Website
- Sample keywords from one of your campaigns
- Billing details
- Street address
- Zip/Postal code
- Billing City
Then answer questions related to your account most straightforwardly:
- There could be more than one reason, so make sure your reasons are clear and logical with each other.
- Consider this your last chance to take back your Google account. Any mistake you write or provide wrong information could reduce the ability to regain your account.
The most important part would place in summary your problem and here are some tips you can follow:
- Not only summarize the issue, but you also need to explain and analyze each step you took to fix the problem.
- Take advantage of the attached file since you can send Google proof of the malware you removed on your website and send a clear file to Google.
Here is a sample of the Google Ads suspension appeal form for you:
“Hi Google Ads team,
My account got suspended for circumventing’s violation. I have paid all my bills, and after going through everything, my account hasn’t violated any Google policy. I hope you can check and fix the problem.
Attached is the proof that I own the account registered in 1xx-xxx-xxx Google Ads number with my billing proof.
Thank you, and I’m looking forward to your support.”
Step 4: Submit Your Appeal
Submit and wait for Google’s reply on Google Ads account suspended Circumventing Systems.
Step 5: Check Your Email
After receiving the notification email, there will be 2 cases as follows:
- Notice of Account Suspension Continued: This will be Google’s final judgment. Please remove this account.
- Account Recovery Notice: Congratulations. You can continue to do advertising campaigns. You will probably think resistance is also simple but a little more complicated through this. The rate of resistance to your account is only about 30%.
By following these steps, you can increase your chances of successfully appealing a suspended Google Ads account.
How long does it take for the Google Ads appeal to be responded?
When you submit an appeal for a suspended account, the review process generally takes around five business days. Sometimes, this period could extend depending on various factors. If your appeal gets approved, you will receive a confirmation email. Once confirmed, your account should be reactivated within 24 hours.
How Long Did It Take Us to Fix the Issue?
It nearly took us around 20 days to bring the website working issue-free.
Know that we (I and my team) got the working started for the client from August 10th, and the last successful review registered on August 30th for all campaigns.
What to Do If Your Google Ads Account Reactivation Appeal Is Rejected
If your appeal to reactivate your Google Ads account is denied, there are still steps you can take to address the situation.
First, review Google Ads policies and terms to ensure that you fully understand the reason behind the rejection. Sometimes, a policy infringement might have been overlooked.
Contacting Google Ads Support
If you’re confident that your account adheres to all policies, reaching out to Google Ads Support is a viable next step:
- Phone Support: You can call their support team at 866-246-6453 to discuss your issue directly. This line is available Monday through Friday, from 9:00 a.m. To 8:00 p.m. EST.
- Email Support: Alternatively, you can email them at googleadsapi-support@google.com for assistance. Be sure to detail your issue comprehensively to receive a more precise resolution.
Taking these steps allows you to engage directly with Google’s support team, potentially uncovering more information and finding a workable solution to reactivate your account.
Interesting Experience that I Encountered
At first, I tried to access the website URL through my own machine but guess what? The website URL was not opening in my browser. That was quite a surprising situation for me, and I was puzzled as to what could be the possible reason.
Then I immediately reverted to my team members asking them if they can access the website? And all of them told me they can access the website URL just fine.
So, that made me thoroughly check the website using different tools to see if the website is loading in different parts of the world.
When you face such an issue where the website is not opening on your end, but is opening fine on other end for the sake of if the site is accessible and not down due to any server issues.
Our client’s website was loading just fine on six locations out of eight but it was completely inaccessible at two locations. So, we hunched that the site would probably have issues with IP being blocked from some locations.
So, we talked that out with our client but he just said that it does not matter to him if the website is blocked from certain locations because he only wants the visits coming from the U.S.A. and Canada and even if the website is blocked from other countries, that does not bother me.
However, we listened to his query and replied stating that Google does bother the blockage and hence, that is causing this particular issue. So, we have to do a lot of work and digging in making your website to go into compliance.
Analyzing the Entire Website and Checking For the Errors
The site was performing quite well with the Google ads but you know anything can happen anytime, and you cannot do much to retrieve without acquiring professional help.
Since the nature of the issue suggests we thoroughly check into the website’s security, content, backend system, and everything; sorting out the issues will be a tiresome experience, and thus it demands extensive knowledge at hand to deal with the situation.
In some cases, it would even take you days to know what the real issues are let aside how to fix them all for good.
Keeping that in mind, we started to look in the Google Search Console (GSC) first and we also dug into any possible errors and issues because sometimes we are not aware of something but you can easily find what is happening with your website that you critically need to fix as reported by GSC.
So, my team started to sniff for 404 error pages, made the website to scan with the top-notch malware scanner, security scanner, went to carefully check the images, and what more that we thought for.
We also look into the server/web hosting specifications (bandwidth limit, storage, page loading speed, PHP/MySQL versions, and anything that we could think of) to ensure the site is not loading just okay but the speed is not compromised.
Again, when you are on the lookout tracing for the issues, you cannot really avoid even a minute detail sitting anywhere on the website.
Website Compliance with Google Policy
That was very annoying for us at the first place, the continuous digging in the issues were reverting back as failed, and that is generally a normal situation.
With every issue sorted out, I and my team were coming to the point of raising our confidence that the website is nearing to check-mark all the points of Google’s policy and is compliant.
While it all rests in the hands of Google’s team whether they think just like what we expect but as the matter of having years-long experience in hand, the confidence roars! 🙂
Test Running the Website Ensuring Google’s Compliance to Attain Success!
The validation to the confidence, and we ensured it by test running the website with our own ad account.
Why did we do that? Well, it is a common practice when you are sorting out the issues, you need multiple reviews to make sure which hits as “Successful” but since the client’s primary account is already having the ads disapproved due to the compromised site and circumventing systems issue, and we cannot judge how many attempts we would able to take; the fear of suspension lingers in the air.
Thus, we always practice to test-run the ads with our own account for the safety purpose of our client’s account.
Let me show you our own account as we tried running the ads for our client. BTW, you would notice “Unreliable claims” in the policy field but the client’s website that we are forming this entire case study for has the issue with “Compromised Site”, and “Circumventing systems”.
Okay, that is correct — we have this test account and already working with other clients, so we do the majority of test-runs using this same account for many of our clients, so you can safely ignore that and focus on “Appeal date” starting from Aug 22, 2023 to up to Aug 30,2023. 🙂
And you can see that we were able to hit “Partially successful” with one of the policy issues of “Circumventing systems” on Aug 30, 2023.
Then we moved to the client’s actual account and discussed with Google support, and finally Google marked the review for “Circumventing systems” issue “Successful” meaning restoring the status back to normal on August 30th, 2023.
As with the second policy issue of “Compromised Site”, it was marked “Successful” and approved on August 29th, 2023 on the client’s account.
All in all, all of the issues were sorted out with the help of my team and the client’s extreme patience because you cannot really guess where the problems lie with your website. And once Google Ads penalizes your website, 100 percent chances are your website is certainly having serious issues.
What Makes the “Compromised Site” Policy Issue Surface?
Those who do not know about the “Compromised Site”, this particularly happens when your website has vulnerable security issues where your data can be leaked, your payment information could be hacked.
So, when Google thinks your website is compromised due to any reasons, then it issues a ban with a “Compromised Site”.
How Websites Run into “Circumventing Systems” Policy Issue?
On the other hand, the conflicting policy issue of Circumventing Systems arises due to cloaking issues.
Like you are showing a different version of your website to the visitors and the totally different version to Google. Or you are deceiving, and lying on something.
As you can recall, I was not able to access the website initially but it was accessible from other locations, and then we ran tests and found it was accessible from six locations but blocked on two.
So, we sort of came up with an opinion that this would be the reason why the website was hit by the Circumventing systems where Google would have assumed the same.
Consequences of a Google Ads Account Suspension for Circumventing Systems
When your Google Ads account gets suspended for circumventing systems, the repercussions are quite severe. Google’s algorithms and policies are designed to maintain the integrity of their advertising platform, and any attempt to manipulate these systems results in strict penalties.
Key Consequences:
- Immediate Halt on Ad Campaigns: Your current advertisements will stop running immediately. This sudden halt means potential loss of revenue and engagement that your ads could have generated.
- Restriction on Account Activities: You won’t be able to create or edit any ads, which halts your marketing strategies. This restriction also prevents you from analyzing ad performance or making necessary adjustments.
- Linked Accounts Affected: Suspension affects not only your Google Ads account but also any linked accounts. This includes payment methods and email accounts associated with your suspended account.
- Merchants and E-commerce Impact: If you use Google Merchant Center, the suspension extends to these accounts as well, hindering your ability to manage product listings and e-commerce campaigns.
- Creation of New Accounts: Google will prevent you from creating new Google Ads accounts. This measure is put in place to stop users from bypassing the suspension by simply starting anew with a different account.
- Long-Term Reputation Damage: A suspended account can tarnish your reputation with Google, making future collaborations and advertising efforts more difficult. It could lead to increased scrutiny on any attempts to reinstate your account or start new ones.
Suspensions are not to be taken lightly, and recovering from them can be a challenging process requiring a deep understanding of and compliance with Google’s advertising policies.
What Other Changes We Suggested to the Client?
We suggested ample changes on their headings, claims wordings, and disclaimers to come into compliance with Google around the website, which they gladly followed.
Steps to Prevent Future Google Ads Suspensions
To ensure ongoing compliance and avoid future suspensions due to circumventing systems, we provided the client with a detailed plan:
- Maintain Trustworthiness and Transparency: It is crucial to always be honest and clear in your advertising and account management. This principle lays the groundwork for a compliant Google Ads account.
- Regular Account Monitoring: We advised the client to regularly check their account to ensure all actions align with Google’s policies. This includes staying vigilant for any notices or updates from Google.
- Verify Product Suitability: Before adding new products to campaigns, double-check that they meet Google’s policy requirements. This preemptive step helps prevent potential issues down the line.
- Quick Response to Policy Infringements: If Google notifies you of a policy infringement, act quickly to resolve the issue. Follow any instructions provided by Google to address the problem effectively.
- Consider Professional Assistance: For additional support, consider using an agency account. Professional management can help navigate complex policies and prevent future suspensions, allowing you to focus more on other aspects of your business.
By implementing these steps, the client can better manage their Google Ads account and significantly reduce the risk of suspensions.
Additionally, we addressed the DNS issues on the domain’s end and sorted them out for them.
Immediate Steps to Take:
- Review the Message Thoroughly: Understand the specific concerns Google has flagged.
- Implement Required Changes: Adjust your site’s content or settings as directed in the message.
- Respond Promptly: If Google requires a response, do so through the specified channel and within the given timeframe.
These steps are integral not only for compliance but for maintaining the integrity and performance of your website. Ensuring that you follow Google’s instructions precisely can often mitigate the issue more quickly and efficiently. This proactive approach is essential in managing digital platforms and adhering to best practices in web governance.
What to Avoid When Your Google Ads Account is Suspended for Circumventing Systems
If your Google Ads account gets suspended, here are key actions to avoid to ensure you don’t exacerbate the situation:
1. Ignoring the Notification Email
When an account gets suspended, it’s crucial to check the notification Email thoroughly. The Email usually contains specific reasons for the suspension. Overlooking this Email could mean missing vital information about the policy you violated.
- Don’t: Ignore the Email or delay reading it.
- Do: Open it immediately and understand the violation details.
2. Making Hasty Changes Without Understanding the Violation
Rushing to make changes without fully understanding why your account was suspended can lead to repeated mistakes.
- Don’t: Modify your ads or account settings impulsively.
- Do: Take time to comprehend the issue, referring to Google’s Email for specific details.
3. Overlooking Website Consistency
Inconsistencies between your website and your ad content can be viewed as misleading.
- Don’t: Ignore discrepancies between your website’s information and your ads.
- Do: Ensure that details like shipping costs, terms and conditions, and contact information are consistent across your site and ads.
4. Neglecting to Clean Up Malware
Malware on your website can trigger policy violations.
- Don’t: Forget to run regular security checks on your site.
- Do: Regularly scan and clean your website to ensure it’s free of malware or malicious content.
5. Using Multiple Accounts Ineffectively
Having several accounts linked to the same site can be problematic.
- Don’t: Operate multiple accounts that direct to the same URL.
- Do: Ensure each ad account is associated with unique URLs to avoid being flagged for circumvention.
6. Reapplying Without Proper Rectification
Resubmitting a suspension appeal without fully addressing the policy violations can lead to prolonged issues.
- Don’t: File an appeal without making thorough corrections.
- Do: Meticulously rectify all the flagged issues before submitting an appeal.
7. Creating a New Ad Account Prematurely
Starting fresh with a new account might seem tempting, but it can introduce more issues if not done correctly.
- Don’t: Create a new account without clearing cache or understanding previous violations.
- Do: Clean your browser cache and avoid replicating old mistakes when creating new ads.
8. Avoiding Professional Help
Navigating the suspension appeal process alone can be overwhelming and ineffective.
- Don’t: Hesitate to seek expert assistance if you’re unsure about the necessary steps.
- Do: Consider consulting with specialists who can help recover your account correctly.
By steering clear of these common pitfalls, you’ll be in a stronger position to address and rectify the issues leading to your account suspension, facilitating a smoother resolution process.
Data is Important Before Handing Over
We did not immediately rush to the client breaking the news of approval even though the ads were running just fine.
Although, that had made our job done but we took the otherwise strategy; the best thing was to get some clicks just to make sure everything is running smoothly.
So, the data started to pour in and you can see the impressions there. And if I move to Yesterday, you would also notice the impression.
BTW, I am not showing you the clicks but the matter of fact is, I want to give a sight of the ads are approved and getting the adequate data in the form of impressions, spending stuff, and all
Frequently Asked Questions on Google Ads Disapprovals
Okay, so this is another successful case study regarding Google ads disapproved due to compromised sites and circumventing systems, and I am glad that the client had trust and patience in us throughout the project. I also have a similar case study for Google Ads Compromised Site & Misrepresentation Policy.
Is it possible that your Ads Disapproved or Account Suspended for Circumventing systems can be recovered?
Absolutely, reclaiming a suspended Google Ads account for circumventing systems is indeed possible. The key lies in conducting a detailed analysis of the suspension reason.
Start by reviewing the specific policies you violated. Then, gather all necessary documentation and evidence that your actions were unintentional or have since been corrected.
Submit a well-crafted appeal to Google, clearly explaining the steps you’ve taken to comply with their guidelines. The process may be challenging, but with persistence and a strategic approach, you can potentially restore your account.
Hire Us (Me and My Team)!
Never run with a website for long if your Google Ads account is showing even the ignorable issues.
You can contact me through this link and ask me anything/hire me for anything regarding this same issue as the case study, or facing any other issues with your website.
I am best to hire for several other common policy issues like unreliable claims, malicious software or any other errors Google pops up in your ad account.
And I do not only work to solve the Google ads issues although I am certified by Google; you can still hire my services regarding Facebook Ads management, Bing Ads management, SEO service, and designing the best optimized landing page to best focus to market your intentions to be on the internet.
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Get Your Google Ads Disapproved Solved for ✅ Compromised/Malicious/Circumventing/Misleading/Unreliable Claims 👉