Introduction
Running Google Ads can be a great way to generate leads and sales for your business. However, many advertisers face suspensions that halt their campaigns, leading to lost revenue and frustration. Google has strict policies, and violating them—intentionally or unintentionally—can result in your account being suspended.
In this post, we’ll cover the top three reasons why Google might suspend your AdWords account and what you can do to avoid or fix these issues.
1. Circumventing Systems Policy Violation
Google is highly vigilant against attempts to bypass its review processes, policy enforcement, or fraud detection systems. If Google suspects that you’re trying to manipulate its rules, your account may be permanently suspended without warning.
🔎 Common Triggers for Circumventing Systems Suspension
- Running multiple accounts to evade a prior suspension.
- Using cloaking techniques (showing different content to users and Google bots).
- Repeatedly submitting disapproved ads without fixing policy violations.
- Altering site content after an ad gets approved to promote restricted products.
✅ How to Avoid It
- Always follow Google’s policies and avoid trying to “game” the system.
- Use a single Google Ads account and comply with suspension decisions.
- Do not use fake details (e.g., phone numbers, addresses) in your account.
- Regularly monitor your ads and website to ensure compliance.
📌 Pro Tip: If you believe your account was wrongfully suspended, submit an appeal with clear evidence explaining why Google should reconsider.
2. Misrepresentation and Untrustworthy Promotions
Google prioritizes transparency and trust between advertisers and users. If your ads, website, or business details appear misleading, inaccurate, or deceptive, you may receive a misrepresentation suspension.
🔎 Common Triggers for Misrepresentation Suspension
- False claims about products/services (e.g., “Lose 50 lbs in 3 days!”).
- Fake testimonials or fabricated business credentials.
- Hiding crucial information (pricing, refund policies, contact details).
- Using clickbait titles that mislead users about the actual content.
✅ How to Avoid It
- Be transparent about your business—clearly display contact information and policies.
- Use honest advertising—don’t make exaggerated or false claims.
- Ensure website credibility—use an SSL certificate and avoid suspicious domains.
- Maintain a professional online presence—avoid typos, errors, or low-quality landing pages.
📌 Pro Tip: If your account is suspended, review Google’s Misrepresentation Policy, fix the issues, and then request a review.
3. Repeated Policy Violations and Prohibited Content
Google has strict guidelines on what you can and cannot advertise. Violating prohibited content policies or repeatedly ignoring ad disapprovals can lead to suspension.
🔎 Common Triggers for Policy Violation Suspensions
- Promoting banned products/services (e.g., counterfeit goods, adult content, illegal substances).
- Running misleading financial services ads (e.g., payday loans, cryptocurrency scams).
- Using restricted ad formats without proper verification (e.g., gambling, pharmaceuticals).
- Consistently getting ads disapproved and resubmitting them without corrections.
✅ How to Avoid It
- Read Google’s Advertising Policies before launching campaigns.
- Use Google’s Policy Manager to check if your ads comply with the rules.
- If an ad is disapproved, fix it properly before resubmitting.
- Avoid grey areas—if you’re unsure whether your content is allowed, seek expert guidance.
📌 Pro Tip: If your industry is restricted (e.g., healthcare, finance), apply for Google’s verification programs before running ads.
Final Thoughts
Google AdWords suspensions can be frustrating, but they are often preventable. By following Google’s policies, ensuring transparency, and maintaining compliance, you can protect your account from unnecessary bans.
If you’re struggling with a suspension or need help reinstating your account, I offer Google Ads Suspension & Restoration Services. Contact me at AliRaza.co to get your campaigns back on track! 🚀