If you’re running a profitable Google Ads campaign, especially in affiliate marketing, the next logical step is scaling. But should you duplicate your campaign on another account to achieve that?
The short answer: No — unless you do it the right way.
In this post, I’ll explain why duplicating Google Ads campaigns can actually harm you, what Google’s Double Ad Serving Policy means for advertisers, and the right way to scale without violating any policies.
What Is Google’s Double Ad Serving Policy?
Google’s Double Ad Serving Policy is designed to promote fairness in ad space distribution. In simple terms:
Google does not allow one advertiser to show multiple ads for the same search term on the same search results page.
Even if you’re using different accounts, if those accounts link to the same domain, Google will detect the overlap. This can lead to:
- Increased CPC due to competition against yourself
- Account suspension for policy violation
- Loss of trust and long-term ad eligibility
Common Scaling Mistake: Duplicating Campaigns
Duplicating your campaign on another account sounds like a growth hack — until Google flags you.
Let’s break it down:
- ✅ Same campaign
- ❌ Same domain
- ❌ Same targeting
Result: Google sees this as spammy behavior and often suspends one or both accounts.
The Right Way to Scale Google Ads Campaigns
If you’re set on scaling aggressively, here’s the right way:
✅ Use Separate Domains
You can promote the same product, but each campaign should point to a different landing page or domain. For example:
| Account | Domain | Offer |
|---|---|---|
| A | productoffer1.com | XYZ Product |
| B | amazingdealnow.com | XYZ Product |
This way, Google treats them as different advertisers.
✅ Ensure Unique Value
Each domain should ideally have:
- Different landing page content
- Unique offers, bonuses, or angles
- Separate conversion tracking setup
Why Google Wants Diversity
Google prioritizes user experience. That means:
- Users should see different options in ads
- One brand shouldn’t dominate every slot
- It encourages competition, not monopoly
If you’re trying to “game the system,” it will catch up to you — and fast.
Final Thoughts
Scaling your Google Ads campaign is smart — but only if you do it the right way.
Duplicating your campaign across multiple accounts with the same domain is risky and can lead to suspension. Instead, use separate domains and different landing pages to stay compliant.
Need Help Scaling or Auditing Your Google Ads?
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