Running YouTube Ads purely for remarketing is one of the smartest long-term strategies inside Google Ads—if it’s done correctly.
In this article, I’m breaking down a real YouTube Ads campaign setup that was designed not to sell immediately, but to build a high-quality remarketing asset. I’ll explain what works, what can be improved, and what I would personally do differently based on managing YouTube Ads for clients.
Campaign Objective: Why Video Views Makes Sense
The advertiser chose a Video Views objective instead of conversions.
For remarketing, this is 100% the right decision.
Why?
- YouTube’s algorithm optimizes for actual engagement
- Viewers who watch longer become stronger remarketing users
- Lower CPMs compared to conversion-focused campaigns
- Better data quality for future remarketing funnels
If your goal is asset building, not instant ROI, this approach is correct.
Location & Demographic Targeting Review
Location
- Entire country + selected Tier-1/Tier-2 cities
This is fine for data collection, especially when:
- You don’t yet know which regions respond best
- You want scalable remarketing pools
Age Targeting
- 24–44 + unknown
Good balance. Excluding younger audiences often improves view quality for service-based offers.
Household Income
- Top 10–40% + unknown
- Bottom 50% excluded
This is smart only if the product or service requires purchasing power. For remarketing quality, income filtering helps.
Placements-Only Targeting (200+ Channels)
This is where the campaign gets very strong.
Placements-only targeting means:
- You control where your ads appear
- You avoid irrelevant entertainment content
- You build contextual relevance
Using 200+ niche-relevant YouTube channels is a solid strategy for:
- Higher watch time
- Better remarketing intent
- Reduced wasted impressions
⚠️ Key note: Placements must be reviewed weekly and refined.
Devices: My Professional Recommendation
Current setup:
- Mobile
- Tablets
- Computers
My opinion (based on experience):
- Start with Mobile + Desktop
- Exclude tablets initially
- Or even test Mobile-only first
Why?
- Mobile drives the highest YouTube consumption
- Cleaner data in early learning phase
- Tablets often produce inconsistent engagement
This isn’t mandatory—but it’s a data-cleaning strategy I personally use.
Creative Format: Talking Head Video (1 Minute)
This is perfect for remarketing-focused campaigns.
Best practices:
- Direct eye contact
- Clear hook in first 5 seconds
- Calm, authoritative tone
- Horizontal + vertical versions (good)
You’re not selling here—you’re qualifying attention.
Landing Page: VSL-Only Page
Using a VSL-only landing page for YouTube Ads is completely fine when:
- The goal is remarketing
- The message matches the video
- No distractions exist
Even if users don’t convert, they become high-intent remarketing users.
Frequency Capping: Very Important
This setup is excellent:
- 2–3 impressions per user per day
- 1–2 views per user per day
This avoids:
- Audience fatigue
- Brand annoyance
- Low-quality remarketing pools
Many advertisers ignore this—big mistake.
Learning Phase & Budget Discipline
- Consistent daily spend
- No changes for first 7 days
- Only small tweaks after
This is exactly how YouTube Ads should be run.
Frequent changes reset learning and destroy data quality.
Do Negative Keywords Matter in YouTube Ads?
Short answer: No.
Long answer:
- YouTube Ads do not rely heavily on keyword intent
- Negative keywords have minimal impact
- Placements and algorithm learning matter more
My recommendation:
- Focus on placements
- Let YouTube learn
- Use exclusions only if absolutely necessary
Final Verdict: Does This Structure Work?
Yes—this structure absolutely makes sense for a remarketing-focused YouTube campaign.
Minor improvements can be made, but the foundation is:
- Strategically sound
- Data-driven
- Long-term focused
This is how professionals build YouTube remarketing assets.
Need Professional Help?
We provide:
- YouTube Ads management
- Google Ads management
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YouTube Ads are part of Google Ads—and we manage them end-to-end.
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