You’ve just launched your new product — Wonder Boots — and you’re ready to drive serious traffic and brand awareness through Google Ads.
But here’s the catch…
You only want to attract people searching specifically for Wonder Boots — not “hiking boots,” “winter shoes,” or any other broad terms.
So how do you make sure your ad only shows for exact product name queries?
Let’s break it down.
🎯 Use Exact Match Keywords to Target Product Name Queries Only
The best and most precise method to drive traffic only for searches that exactly match “Wonder Boots” is to use:
✅ Exact Match Keywords
In Google Ads, you can set your keyword match type to Exact Match using this format:
[Wonder Boots]
This tells Google: “Only show my ad when the search query is exactly ‘Wonder Boots’ or very close variations like ‘wonderboot’.”
It will exclude broader or unrelated queries like:
- “Best boots for hiking”
- “Wonder Shoes reviews”
- “Winter boots for kids”
🔒 Why You Should Avoid Broad or Phrase Match (In This Case)
While Broad Match and Phrase Match can attract a wider audience, they also bring in irrelevant or loosely related traffic.
In your case:
- Broad match: Might trigger ads for “amazing boots,” “wonderful hiking gear,” or “women’s winter shoes.”
- Phrase match: Might trigger “Wonder Boots sale near me” — still good, but less targeted.
If your budget is tight and you’re focused on brand-specific traffic, exact match gives you maximum control.
🛠️ Bonus: Add Negative Keywords to Reinforce Relevance
To go a step further, add negative keywords like:
- “free”
- “used”
- “cheap”
- “DIY”
- Any unrelated brand terms
This ensures even accidental overlaps won’t trigger your ads.
📈 Pro Tip: Own Your Branded Search Terms Early
If “Wonder Boots” is your brand or product, bidding on your own brand term:
- Protects your brand from competitors
- Ensures top placement in SERPs
- Builds authority and visibility for your product launch
Even if your website ranks organically for “Wonder Boots,” running a paid ad alongside your organic listing helps you dominate the search page.
✅ Final Thoughts
To drive traffic only for the product name “Wonder Boots” in Google Ads, follow this simple formula:
- Use
[Wonder Boots]as an Exact Match keyword - Avoid broad match terms for now
- Add negative keywords to filter out noise
- Monitor your Search Terms Report for accuracy
Launching a new product? Don’t waste budget on unqualified clicks.
Need help setting up a laser-focused Google Ads campaign for your new product launch?
📞 Let’s talk — or check out my Google Ads Case Study to see how I helped a brand drive 156%+ ROI using hyper-targeted strategies just like this.