How We Won Reinstatement with a Structured Audit & Appeals
Introduction
When a Google Ads account is suspended for Circumventing Systems, it can feel like a dead end—especially after multiple rejected appeals. In this case study, we unpack how our UAE-based Google Partner team diagnosed the real risks, rebuilt compliance, and secured full reinstatement (plus Advertiser Verification).
Snapshot
- Suspension type: Circumventing Systems
- Region: UAE
- Prior status: Multiple appeals rejected
- Outcome: Account reinstated + Advertiser Verification passed
- Time to resolution: Multiple audit cycles + coordinated appeals
Why “Circumventing Systems” Triggers
Common contributors:
- Prior/parallel accounts linked to the same entity
- Mismatches across website ↔ ads ↔ Merchant Center
- Hidden/unused pages, inconsistent returns/shipping/ToS
- Billing irregularities, identity ambiguity
- Blocked crawlers (robots.txt), security/malware flags
Our Recovery Framework
1) Discovery & Evidence Intake
- Reviewed denial emails and appeal history
- Mapped all historical Google Ads and Merchant Center entities
- Pulled GSC, hosting, and CMS access for crawl & security checks
2) Full-Stack Compliance Audit
- Website & UX: checkout flow, policy visibility, trust signals
- Policies: Privacy, ToS, Shipping, Returns/Refunds, Cookie, Disclaimer, etc.
- Content Quality: duplication, stock imagery misuse, boilerplate claims
- Technical: SSL, broken links, 404s, speed, robots.txt, sitemap
- Merchant Center: product feed accuracy, pricing/tax/shipping parity
- Billing & Identity: business entity consistency across all surfaces
3) Remediation Plan (What We Changed)
- Rewrote/standardized all policy pages and footer navigation
- Fixed robots.txt and crawl accessibility issues
- Cleaned hidden/unused pages; aligned checkout with stated policies
- Resolved feed disapprovals & product data mismatches
- Consolidated/closed associated legacy accounts to remove linkage risk
- Performed security scans; documented clean reports
4) Appeal Strategy (Sequenced, Evidence-Backed)
- Submitted a concise narrative explaining root cause hypotheses
- Attached a Change Log (before/after proofs), screenshots, and URLs
- Clarified business identity, billing country, and service scope
- When needed, escalated via chat/email support with traceable artifacts
The Turning Point
After multiple denials, our final submission combined:
- A single source of truth spreadsheet (entities, accounts, IDs)
- A policy conformance matrix (policy → proof of compliance)
- Crawlability proof (fixed robots.txt, live URLs)
- Merchant Center parity checks (price, shipping, returns)
Result: Appeal approved → Account unsuspended → Advertiser Verification passed.
Screens You Want to See
- “Your appeal… was successful” (account reinstated)
- “Your account has also passed advertiser verification.”
Practical Checklist (save this)
- Map every Google entity linked to the business (Ads, MC, Tag, GA, Gmail owners)
- Fix crawl blockers, broken links, 404s; surface policy pages globally
- Ensure checkout experience matches published policies
- Normalize business identity across site, invoices, billing, MC
- Resolve product feed errors; keep pricing/shipping consistent
- Create an evidence pack (screenshots, change log, policy matrix)
- Submit a clear, respectful appeal; keep a log of support interactions
When to Call an Expert
If you’ve had 2+ rejections, risk grows with each mis-step. A structured audit and properly-packaged evidence dramatically improves success odds.
Need help? We’re a UAE-based Google Partner team specializing in suspensions, verifications, disapprovals, and performance management.
👉 Book a consultation: https://aarswebs.com
