About Ali Raza – Google Ads & PPC Specialist | AARSWEBS

Updated September 2026: I’m Ali Raza, a digital marketing professional with 18+ years of experience across Google Ads, PPC strategy, conversion optimization, ecommerce advertising and advertising-policy recovery. I lead AARSWEBS Solutions Co. LLC, a Dubai-registered Google Partner agency.

I use AliRaza.co to publish practical guides, case studies and lessons from real campaign, tracking, Merchant Center and policy work. My focus is not on presenting myself as “the best” marketer; it is on documenting what I have learned from years of managing advertising problems and outcomes for businesses.

What I Work On

My current professional work is concentrated around performance marketing and Google advertising systems:

Google Ads campaign strategy and management
Search, Performance Max, Shopping and Demand Gen
Conversion tracking and measurement
Landing-page and conversion-rate optimization
Google Merchant Center and ecommerce advertising
Google Ads disapprovals and policy troubleshooting
Google Ads account suspension reviews
Advertiser verification
Meta Ads and broader paid-media strategy
SEO/content recovery and technical audits

AARSWEBS

I lead AARSWEBS Solutions Co. LLC, a Dubai-based Google Partner agency. The agency works with businesses on Google Ads management, account audits, Merchant Center, landing-page compliance, advertising-policy issues and related digital marketing services.

You can visit AARSWEBS.com for current agency services.

My Approach to Google Ads

I believe campaign performance starts with measurement. Before changing bids or adding another campaign, I want to know whether the account is measuring the right business outcome.

That means looking beyond clicks and form submissions to questions such as:

Which leads are actually qualified?
Which campaigns create revenue or profit?
Is Smart Bidding learning from the right conversion?
Is the landing page hurting conversion rate?
Are Search Terms relevant?
Is Merchant Center product data accurate?
Could a policy or verification issue stop the account from serving?

This is also why my Google Ads audit process begins with conversion truth and business economics rather than an optimization score.

Google Ads Policy and Suspension Work

A significant part of my work involves accounts that cannot advertise normally because of policy or compliance problems. I have worked on cases involving Circumventing Systems, Misrepresentation, Compromised Site, Unacceptable Business Practices, Suspicious Payments, Unreliable Claims, Merchant Center suspensions and advertiser verification.

Policy recovery cannot be guaranteed. Google makes the final enforcement and appeal decision. My role is to identify problems, improve compliance, document real fixes and help the advertiser present an accurate case for review.

See my Google Ads suspension guide and Google Ads disapproval guide for current resources.

Education and Certifications

I completed my BBA (Hons.) at the Lahore School of Economics and have pursued professional training/certifications across Google advertising, Microsoft Advertising and digital marketing during my career.

Certification programs change over time, so historical certificates below document earlier stages of my career rather than implying that every old credential name is still a current Google product.

Google Ads / AdWords Certification History

Microsoft Advertising Certification History

Google Digital Marketing / Digital Garage History

Google Partner Agency History

For the current individual certification process, see my Google Ads Certification 2026 guide.

Teaching and Training

I have taught and spoken about digital marketing, Google Ads, SEO, blogging, conversion optimization and entrepreneurship through workshops, university sessions and online courses.

My self-paced Google Ads course is available on Udemy: Google Ads Mastery – Beginner to Advanced.

Selected Speaking & Workshop History

The following are historical examples from my speaking/training archive. I keep the dates because they show the progression of my work rather than presenting old events as current engagements.

University of Management and Technology (UMT), Lahore — January 2015: Web marketing and entrepreneurship.
LUMS, Lahore — July 2015: Google Ads / AdWords digital marketing workshop.
Punjab University, Lahore — November 2015: Conversion rate optimization.
Tech Valley, Abbottabad — August 2016: Digital conversations between brands and customers.
UET Lahore: digital marketing / startup-focused sessions and branding with blogging.
Bahria University: digital marketing session.
LUMS — 2019: blogging session.

Older event photos and posts may still appear elsewhere on AliRaza.co or my social channels. They should be read as an archive of past work, not as current event announcements.

AliRaza.co

I started AliRaza.co as a place to share what I was learning about blogging, SEO, online advertising and entrepreneurship. Over time, the site accumulated hundreds of articles. In 2026 I began a large content-recovery project to consolidate duplicate articles, update old Google Ads information, remove obsolete tactics and make the strongest pages more useful.

That cleanup reflects how I think content should be maintained: historical information can remain when it is genuinely historical, but outdated instructions should not be dressed up with a new year.

Editorial Principles on This Site

Current claims should be verifiable. Fast-changing Google Ads policies and product features should be checked against current sources.
Case studies are not guarantees. A successful result for one client does not guarantee another account will receive the same decision.
Historical material is labeled. Old screenshots, events or certifications can provide context without pretending to be current.
Duplicate intent should be consolidated. I prefer one strong page over several weak pages answering the same question.
Commercial relationships should be clear. Some hosting/tool content on the site can include affiliate links; recommendations should still explain the basis for the recommendation.

Start Here

If you are here for Google Ads, these are useful starting points:

Contact

For agency work, Google Ads management, audits or policy-recovery services, visit AARSWEBS.com. For articles and educational resources, continue exploring AliRaza.co.