Struggling with a suspended Google Merchant Center (GMC) account? You’re not alone! In this case study, we’ll share how we successfully reinstated a GMC account not once, but twice, overcoming misrepresentation issues and ensuring long-term compliance.
The Challenge: A Suspended Google Merchant Center Account
Our client faced a major setback: Google suspended their GMC account for misrepresentation. Despite following Google’s policies, their products were disapproved, and their account was flagged. Adding to the challenge, they wanted to launch a second website, requiring strict adherence to Google’s policies.
Step 1: Identifying the Root Cause
We conducted a thorough audit using our 160+ point compliance checklist. Key findings included:
- Poor Website Design: Small logo, unreadable fonts.
- Incomplete Contact Information: Missing business address and phone number.
- Lack of Social Media Presence: No verified social pages.
- Broken or Missing Policy Links: Terms & Conditions, Refund Policy not properly linked.
- No Google My Business Listing: Reduced trust signals.
Step 2: Implementing the Fixes
We made the following improvements:
- Enhanced UI/UX: Adjusted logo, font colors, and readability.
- Verified Business Details: Added a phone number, physical address.
- Updated Compliance Pages: Ensured policies were easily accessible.
- Optimized Social Media Presence: Connected active business pages.
- Submitted Business Verification: Provided documents to Google for approval.
Step 3: Google Review & First Approval
After fixing the issues, we submitted an appeal. Following multiple interactions with Google Support, the account was reinstated, and ads were live again!
Step 4: Second Account Suspended!
When the client launched a second website, it also faced misrepresentation suspension. Our strategy:
- Re-audited the site using our compliance checklist.
- Checked for cached system errors.
- Engaged with Google Support, submitting proof of compliance.
- Persisted through multiple appeals.
After weeks of careful monitoring, the second account was also reinstated.
Key Takeaways & Lessons Learned
- Google’s policies are strict but manageable.
- Transparency is crucial: Ensure verified addresses and professional website design.
- Patience is required: Google reviews take time, and multiple appeals may be necessary.
- Consistency matters: Business details should match across GMC, Google Ads, and social media.
Final Thoughts
This case study proves that GMC suspensions can be resolved. If you’re facing a suspension or struggling with approval, following a structured audit process and maintaining patience can lead to success.
Need help with Google Merchant Center approval? Contact us today! 🚀
