Google Merchant Center Suspension (Misrepresentation) → Full Recovery Case Study [2026]

GMC suspensions are tougher than ever. In this case study, I’ll show the exact audit → remediation → re-review path we used to recover a client’s Misrepresentation suspension and get the account approved & running again.

We manage Google Merchant Center + Google Ads for e-commerce brands and are recognized in the industry for PPC leadership and training.

Snapshot

• Primary violation: Misrepresentation (auto-flag → manual review risk)
• Secondary issues: placeholders in forms, inconsistent time zones, empty categories, inconsistent payment badges vs real checkout, non-clickable contacts, robots.txt quirks, policy/quick-link gaps, plagiarism flags, missing favicon, speed fixes, etc.
• Feed hygiene: many “missing age/gender” warnings (not a suspension trigger, but we fixed for quality & free listings).
• Strategy: deep site audit, align Merchant Center business info, fix UX trust signals, remove all products → submit one clean product, then scale.
• Outcome: Account reinstated; products approved; serving (example region: India).

What triggers Misrepresentation (and how Google checks)

• Automated checks: crawl + heuristics → typical first flag.
• Manual checks: commonly follow an auto flag; require stricter proof of transparency, seller reliability, and policy coverage.

Transparency pillars to strengthen

• Clear business identity (company name, legal entity, address, time zone, tax IDs where applicable)
• Contact options that actually work (clickable email/phone/chat)
• Policies: shipping, returns, refunds, T&Cs, privacy, disclaimers, and a credible About/CEO note
• Reputation signals: reviews/seller ratings, SSL, professional design, consistent payment methods
• Merchant Center ↔ website parity: addresses, phones, policies, returns window, currencies, shipping speeds

Related: my full Google Ads suspension recovery guide complements this with account-level best practices.

The audit (what we actually fixed)

1. Placeholders in forms (Contact, Newsletter, Track Order) → removed at the code level without breaking form logic.
2. robots.txt clean-up + dead-link sweep → ensure Googlebot can access essentials.
3. Policy & footer hygiene → shipping/returns/refunds/T&Cs/privacy/disclaimer; added quick links.
4. Business identity → added/standardized registration, tax notes, address, and time zone consistently across pages.
5. Checkout accuracy → payment icons match real payment options at checkout; coupon field tested.
6. Product pages → unique images & descriptions; removed duplication/plagiarism.
7. Category hygiene → removed empty categories; consolidated thin nodes.
8. UX details → favicon added, alignment/spacing fixes, speed touch-ups, clickable email/phone.

Feed clean-up & resubmission tactic

• Normalized attributes (incl. age_group, gender) for better quality scores/free listings.
• Reset approach: temporarily remove all products, then add 1 product with pristine data & page parity to invite a cleaner re-review.
• After approval signal, scale the feed back up progressively.

Result

• Suspension lifted → Approved & Running
• Products in stock and eligible; impressions begin returning.
• Ongoing monitoring to prevent a future manual re-flag.

Lessons for e-commerce teams

• Treat Misrepresentation as a site-wide trust problem, not a single tag fix.
• Keep Merchant Center business info mirrored on-site.
• Make every policy and contact visible + clickable.
• Audit forms, categories, payments, and placeholders after theme/plugin updates.
• Use the one-product resubmission for cleaner reviews—then scale.

Want my team to do this for you?

We offer ongoing GMC + Google Ads management that keeps you compliant and profitable. Book us via the website. Also see my Google Ads case study for how we grow accounts post-reinstatement.

Suggested internal links

• Google Ads Case Study (156%+ ROI) → add inline link.
• Google Ads Suspended? How to Fix (guide) → add inline link.

FAQ (add FAQPage schema in WP)

Q1: Is “missing age_group/gender” a suspension cause?
No—it’s a data-quality issue, not a direct suspension trigger, but it impacts performance and eligibility.

Q2: Auto vs manual review—what changes?
Auto flags are crawl-based; manual reviews need stronger proof of transparency (identity, policies, on-site parity).

Q3: How long does reinstatement take?
Timelines vary by niche/volume/issue depth; plan for multiple reviews and keep changes documented.