Updated September 2026: If your Google Search ad shows a globe icon instead of your company logo, the fix is not simply “upload any image.” Google’s Business Information system has account, verification and logo requirements, and even approved logos are not guaranteed to show on every impression.
Quick answer: For Search campaigns, go to Campaigns → Assets → + Business logo, choose Account or Campaign level, upload a square PNG/JPG logo, crop it, and save. Google recommends 1200×1200 px, requires at least 128×128 px, allows files up to 5120 KB, and expects the logo to match the advertised business.
How to Add Your Business Logo to Google Search Ads
- Open your Google Ads account.
- Go to Campaigns → Assets.
- Select + Business logo.
- Choose whether to add it at Account or Campaign level.
- Select Choose files to upload.
- Upload the logo.
- Choose/crop the square ratio.
- Select Save.
Official reference: Google Ads — About Business Information.
2026 Logo Requirements
| Requirement | Google requirement |
|---|---|
| Aspect ratio | Square (1:1) |
| Recommended resolution | 1200 × 1200 px |
| Minimum resolution | 128 × 128 px |
| File type | PNG or JPG |
| Maximum file size | 5120 KB |
| Safe area | Keep important content centered; Google recommends roughly 80% safe area |
| Rendering | Logo may be displayed in a circular crop, including at very small size |
Google notes that the final Search-ad logo can render at about 28×28 pixels, so tiny text, thin lines and edge-to-edge designs can become unreadable.
Official requirement reference: Google Ads Business Information requirements.
Advertiser Verification Is Required
Google’s current Business Information documentation says the account must complete Advertiser verification and have Search spend in the last 28 days to use these assets.
In the current interface, advertiser verification is under:
Admin → Policy → Account
If verification is incomplete, fix that before assuming the logo upload itself is broken.
Your Business Name Must Match the Verified Identity
Google says the business name should match either:
- the verified legal name; or
- the verified domain name.
If the business name/logo represents another registered brand or line of business, Google may require Brand verification.
This matters for agencies and advertisers managing multiple brands. Do not upload a logo that suggests a different advertiser identity simply because it looks better in the ad.
Why Is My Business Logo Not Showing?
1. Advertiser verification is incomplete
Check Admin → Policy → Account.
2. The logo is disapproved
Review the asset status and policy reason. Common quality/identity problems include poor resolution, irrelevant branding or a mismatch with the verified business.
3. The business name does not match
If your entered business name does not match the verified legal/domain identity, Google can disapprove it.
4. The image is too small or unclear
Use a clean square logo. Google recommends 1200×1200 even though 128×128 is the minimum.
5. The logo is approved but Google still uses the globe icon
This can happen. Google explicitly says Business Information assets are not guaranteed to serve. An approved account can still show the display URL and placeholder globe on some or all impressions.
6. Review is still pending
Google says uploaded assets can take up to about 2 business days to review. During review, your ads can continue serving with the placeholder globe/display URL.
Account-Level vs Campaign-Level Logo
For Search campaigns, you can add Business Information at account or campaign level.
- Account level: one business name and one logo can apply broadly.
- Campaign level: useful when different campaigns legitimately represent different verified brands/business lines.
Google says advertiser-provided assets take priority over dynamically created assets, and campaign-level advertiser-provided assets take priority over account-level advertiser-provided assets.
If a campaign-level logo is disapproved, an approved account-level logo may be able to serve instead.
Can Google Create a Logo Automatically?
Yes. Google can crawl your website and dynamically create Business Information assets.
Google currently says:
- dynamic business logos are globally available for Search and Performance Max;
- dynamic business names can also be created in supported languages;
- you can pause/remove individual dynamic assets or opt out of dynamic Business Information.
A dynamic logo can sometimes show instead of your manually uploaded logo if Google expects it to perform better.
Business Logo for Performance Max
Performance Max handles business information through Brand guidelines.
How to add/change logos in PMax
- Go to Campaigns.
- Select the Performance Max campaign.
- Open Campaign settings.
- Expand Brand guidelines.
- Select Edit under Logos.
- Upload/select the desired logo.
- Save.
Performance Max can use multiple logos, but the business name and branding should still match the verified advertiser/domain.
Business Logo for Shopping Ads
For Standard Shopping, Business Information logos are currently added at the account level. Google can scale the high-resolution logo down to appear as a merchant favicon.
This is another reason to upload a clean high-resolution square logo instead of a tiny favicon file.
How to Design a Logo That Works in Google Ads
Keep it simple
Complex badges and tiny text are hard to recognize at 28×28.
Keep the important mark in the center
Google can render the logo in a circular crop. Avoid putting important content at the corners.
Test light and dark contexts
Google requires the logo to be compatible with both light and dark mode. Make sure the logo does not disappear against common backgrounds.
Use the real business identity
Do not use promotional text such as “50% OFF,” star ratings or unrelated imagery as a business logo.
Will a Logo Improve Google Ads Performance?
A logo can improve recognition and make an ad look more like the business users already know. Google reports that advertisers showing a business name and logo with Search ads see, on average, more conversions at a similar cost per conversion.
But this is an aggregate platform claim, not a guarantee for an individual advertiser. Your keyword intent, offer, landing page, conversion tracking and bidding still matter far more than the logo alone.
Logo Approved but Not Showing: What to Do
- Confirm advertiser verification is complete.
- Check the Business logo asset is Approved.
- Confirm the business name matches your verified identity/domain.
- Use a 1200×1200 PNG/JPG where possible.
- Keep the logo simple and centered.
- Check whether a campaign-level asset is overriding account-level branding.
- Review dynamic Business Information assets.
- Allow the review/eligibility system time to update.
- Remember that Google does not guarantee the asset will serve.
FAQ
What size should a Google Ads business logo be?
Google recommends 1200×1200 pixels, with a minimum of 128×128 pixels.
What file formats can I use?
PNG or JPG, with a maximum file size of 5120 KB.
Do I need advertiser verification?
Yes. Google currently lists completed Advertiser verification as an account requirement for Business Information assets.
Where do I upload a logo for Search ads?
Campaigns → Assets → + Business logo.
Why does Google show a globe instead of my logo?
The logo may be pending, disapproved, ineligible, mismatched with the verified business, or simply not selected to serve. Google does not guarantee Business Information assets on every impression.
Can I use a different brand name from my legal company?
Possibly, but Google may require Brand verification if it does not match the verified legal/domain identity.
Related Guides
Final Takeaway
Use a clean 1200×1200 square logo, complete advertiser verification, make sure the business identity matches your verified name/domain, and upload it through Business Information. If it is approved but still does not show, that does not necessarily mean anything is broken—Google explicitly does not guarantee logo serving on every Search impression.