Google has become a highly strict platform for advertising. Due to scammers, policy violators, and other reasons, Google Ads now employs multiple algorithms, scan checks, and policies, along with Quality Score analysis, to determine whether an account should continue running or be suspended. While this is a necessary step to maintain Google’s high standards and brand reputation, it has also led to many advertisers facing account suspensions.
What is Google Ads Account Suspension?
As per Google, a Google Ads account suspension means that Google has either limited or completely halted access to your ad account. This effectively pauses all your ad campaigns until the underlying issues are resolved.
Reasons for Google Ads Account Suspension
Google enforces strict policy violation rules. The common reasons for account suspension include:
Policy Violations
- Misleading or False Advertising – Exaggerated claims or deceptive marketing.
- Prohibited Products or Services – Advertising restricted or illegal items.
- Payment Issues – Declined payments, outstanding balances, or incorrect billing details.
- Multiple Suspended Accounts – If you already have a suspended account, new accounts may also get suspended.
- Frequent Policy Violations – Excessive ad disapprovals due to non-compliance.
- Business Verification Failures – Failing to complete advertiser verification.
Security and Trust Issues
- Hacked Website – If your website is compromised or contains malware.
- Unauthorized Access – If Google detects suspicious activity on your account.
- IP Address Mismatch – If you frequently log in from different locations while traveling.
- Trademark Issues – Using another brand’s name without authorization.
Technical and Content-Related Issues
- Unwanted Software – Ads leading to deceptive software downloads.
- Misrepresentation of Content – Website and ad content do not match or deceive users.
- Policy Non-Compliance – Use of copyrighted content, gambling-related ads, or misleading claims.
- Malicious Ads – Ads containing harmful links or misleading promises.
- Low-Quality Websites – Poor user experience, thin content, or lack of credibility.
- Cloaking – Showing different content to Google reviewers than to users.
- URL Mismatches – Display URL differing from the destination URL.
- Competitor Reports – Frequent complaints from competitors.
Other Common Issues
- Illegal Services – Selling or promoting restricted services.
- Repeat Violations – Ignoring warnings and continuing to break policies.
- Lack of Transparency – Missing About Us, Contact Info, or Privacy Policy pages.
- Account Sharing – Allowing multiple users to operate the account in an unapproved manner.
To avoid these issues, it is crucial to follow Google’s guidelines and ensure that your payment details and website content comply with their policies. Regularly reviewing and updating your ads can help prevent account suspensions and ensure a smooth advertising experience.
What Happens When Google Suspends Your Ads Account?
It is an unfortunate event when you are actively running your advertising campaigns and suddenly receive an email notifying you that your Google Ads account has been suspended. This means:
- You can no longer run ads.
- You cannot pay any pending dues.
- You must either close your account and recover any remaining balance or appeal for reinstatement, which has become increasingly difficult due to Google’s automated rejection processes.
Additionally, a policy violation suspension can impact your Google Merchant Center operations, though other Google properties such as Gmail and YouTube remain unaffected.
Types of Google Ads Suspensions
There are various reasons why Google Ads accounts are suspended, and the remedy for each varies. However, compliance with Google Ads policies is essential to resolve any issue.
Google Ads Suspended for Suspicious Payment
If your Google Ads account has been suspended for suspicious payments, it could be due to:
- A previously banned account.
- Unpaid balance.
- Use of blacklisted keywords such as tobacco, casino, or adult content.
- Unapproved redirects and cloaking techniques.
- Repeated ad disapprovals.
- Sudden budget increases that trigger Google’s fraud detection systems.
- Use of an already suspended domain or website.
Other Payment-Related Suspension Reasons
- Abuse of Promo Codes: Using multiple promo codes is against Google’s policies.
- Chargebacks: If a payment dispute is filed against Google, the account is suspended until the outstanding amount is cleared.
- Profile Cannot Be Verified: If your identity verification fails, you cannot run ads.
- Unauthorized Attempt: Suspicious login attempts from VPNs, proxies, or remote desktop connections can lead to a temporary suspension.
Google Ads Suspended for Repeated Violations
A permanent suspension can occur if there are multiple policy violations related to:
- Landing page compliance issues.
- Directly promoting affiliate offers instead of using a landing page.
- Advertising restricted products or services such as gambling, tobacco, or adult content.
Google Ads Suspended for Circumventing Systems
This is one of the hardest suspensions to recover from. Google imposes this suspension when advertisers attempt to bypass its ad review system, including:
- Cloaking: Showing different content to Google crawlers than to actual users.
- Manipulating site content or restricting landing page access.
- Using click trackers that redirect users to malicious sites.
Billing Information Verification Failure
Google may suspend an account if the billing information is deemed fraudulent, often due to:
- Fake billing details.
- Virtual credit cards with random profiles.
Unfair Advantage Policy Violation
Google’s Unfair Advantage Policy prevents advertisers from promoting the same or similar content across multiple accounts targeting identical queries. This practice is considered an abuse of the Google Ads system.
Egregious Policy Violation
A major breach of Google Ads regulations can result in an immediate suspension without prior notice. Such violations require an extensive review of Google’s ad policies, website terms, and conditions to seek reinstatement.
Advertiser Verification Requirement
If you fail to complete Google’s Advertiser Verification, your account will eventually be suspended. Google provides multiple warnings and a grace period to fulfill this requirement before placing your account on hold.
How to Fix the Google Ads Violations & Suspension?
Once you have find the reason, such as why your Google Ads account was being suspended, let’s move on to the next step, where we will be finding different solutions to get the account re-instated.
Secure Your Google Ads Account :
Double check your password and login details to see if someone has unauthorized access or have hacked your account. Security of your Google Ads account is very important and Google is very strict on this.
Fix Ads with Policy Violations :
If your Ad is being suspended from Google Ads, then Google have written a strategy on how to fix your Ad copy and how to re-submit for a review. Click here for more details on that.
Security / Technical Issues :
Technical Errors on your website. Sometimes a malware. Use a good Malware Scanner to check where the error is on your website.
Use = https://sitecheck.sucuri.net/ to Check your website for any security or Technical Issues.
Fix the Disapproved Ads :
If your ads are being disapproved, please checkout the Ads Policies on Troubleshoot disapproved ads to get it corrected.
Some common errors are:
- Capitalisation or Grammar Issues
- Malicious Ad Copy/Circumventing System
- Ad has unreliable claims.
- Etc.
Billing Errors :
Sort out your billing errors and unpaid balances on Google Ads to resolve your Suspension. Sometimes card is not working or logging from un-necessary location can also be the cause.
Asking Google For Policy Questions :
If you are still confused and have doubts and want Ads to answer your questions on ‘Ads’ or ‘Policy’, Please ask them here.
Any other reason (Unexpected Reason/Misunderstanding by Google Ads Team):
Checkout the above reasons to see why your Ads Account was in suspension mode, once you get a clear idea on what is the main reason behind your account suspension, you can then move on to the next step.
Sometimes your account can also be mistakenly suspended by Google Ads team.
As a rule, Please do not submit your ads for review until you’re sure that the violations are fixed. If you are still having a trouble in finding the exact reason, it’s always better to hire a Professional.
Note down Points :
Once you figure out, what was wrong with your Google Ads Account, please write down everything, what was wrong and what steps you have taken to correct. For instance, if you have a website which violates Ad policies and then what steps you have taken to correct it. Further on, If your account was being used from a remote place (un-authorized access) what was the reason? and a clear strategy on you will not do it again.
Contacting Google Ads Ads Team to Resolve Suspension :
Your next strategy should be to reach Google Ads Team, there are multiple ways for this. One way is to file an appeal regarding Ads Account Suspension and the other best way is to call them. Personally, I always prefer to call them, since I’m a part of a Google Partner Company and we have a personal rep, If you are confused here on how to go ahead or have some reservations or hesitations, You can always ask your Ads Account Manager to do these things, in case if you want me to do it for you, you can hire me for this.
Professional Approach
The strategy here is to be that you need to be a professional and want to give an impression that you are very serious regarding your Business and it’s relation with Google Ads so that Google team can understand your situation.
Explaining Google
The next thing to keep in mind is that, you need to inform them on what kind of policies you violated and how you rectified them. (Please be descriptive as much as possible, You want Google to know that you are keen to maintain a healthy relation with them.)
Ask them too for any other changes which are need to be done and how you can stay safe from these suspension notices. (Even if you know all these, it’s still better to ask them.)
Patience
Patience is the key here, as you need to be patient so you can be taken care properly. Please keep in mind that the review and the whole process can take anywhere from 2 days to 2 weeks, and you may need to call multiple times to get your issue resolved. (Depending upon the situation). A part from Google Ads Management, I also provide services to get your account restored, so you can reach me for that too.
How to Prevent Suspension?
The best way to prevent account suspension is to ensure that your ads comply with Google’s policies and guidelines. This means thoroughly reading and understanding their policies before creating any ads. It’s also essential to keep your payment information up to date and to pay your bills on time.
If your account is suspended, it’s important to take action immediately. Review Google’s policies and guidelines and make the necessary changes to your ad campaigns.
Google Ads Suspension Case Studies :
Here is the look for recent case studies where I was able to successfully unsuspend Google ads account :
Hire Me & My Team to Get the Job Done for Google Ads Restoration
At the moment, I charge $250 per Google Ads suspension case as a Google Ads Suspension Recovery Specialist. If you are interested in reinstating your Google Ads account, please fill out the form below and let’s get in touch.
Additionally, I also offer Google Ads Management and Maintenance services.
We have developed a 170-point checklist to analyze your website and Google Ads account to identify the root cause of the suspension. Compliance is necessary to get it resolved.
Restore Your Suspended Google Ads Account
Buy A New Google Ads Account from Google Partner Agency
If you’re looking to purchase a new Google Ads Account from our Google Partner Agency MCC, the cost is $249.
- Accounts come with a 10-day replacement warranty, provided there are no violations of Google Ads policies.
- As a Google Partner Company, our accounts offer premium support and higher success rates compared to regular accounts.
Please note that you have to follow our instructions to stay safe.
Google Ads and SEO Management :
If you are looking me to assist with your existing or new Google Ads campaigns or u need to improve your organic rankings, I can assist you as well in it. I also work for auditing as well Google Ads ad disapprovals as well.
Reach me at Skype : Click Here | Telegram : @aarsheikh
How to Prevent Future Google Ads Suspensions
Prevention is better than cure! Keep your Google Ads account active by following these best practices:
- Secure Your Website: Use malware scanners, firewalls, and backups to prevent security issues.
- Follow Google’s Content Policies: Avoid black-hat SEO tactics and misleading advertising practices.
- Set Up Ads Properly: Ensure ads align with Google’s guidelines to prevent frequent disapprovals.
- Create High-Quality Ads & Landing Pages: Avoid clickbait, misleading claims, or excessive symbols.
- Publish a Privacy Policy: Ensure transparency in how you process user data.
- Stay Updated on Policy Changes: Regularly review Google Ads policies.
- Consult a Google Ads Specialist: Professional help can prevent mistakes that lead to suspensions.
- Join PPC Communities: Stay updated through Twitter, Reddit, and specialized PPC forums.
Sometimes, accounts are mistakenly suspended by Google. If you suspect this, review Google Ads Policies for suspended accounts.
Frequently Asked Questions on Google Ads Suspension & Restoration
Why is Identity Verification Crucial for Google Ads Account Holders?
Ensuring Authenticity
Identity verification confirms that advertisers are who they claim to be, eliminating fake accounts and ensuring ads originate from trustworthy sources.
Preventing Fraudulent Activities
By verifying identities, Google enhances security, preventing scammers and malicious entities from infiltrating the platform.
Consequences of Non-Verification
Failure to verify your identity can lead to account suspension. This step is mandatory to continue advertising without disruptions.
How to Stay Compliant
To avoid issues, complete the identity verification process accurately. Providing correct and precise information helps maintain account integrity.
What Does Misrepresentation of a Business Mean in Google Ads?
Misrepresentation occurs when businesses provide false or misleading information about their products or services. Examples include:
- False Claims – Exaggerating product capabilities.
- Fake Reviews – Using fabricated reviews to boost credibility.
- Fictitious Business Names – Registering under a non-existent or deceptive business name.
To avoid suspension, ensure all business information is accurate and truthful. Upholding transparency builds trust and maintains compliance.
How Can Misleading or Inaccurate Claims Lead to Account Suspension?
Making misleading or inaccurate claims about products or services violates Google’s policies and can result in account suspension.
- Misleading Claims – Exaggerating benefits misleads users and damages trust.
- Inaccurate Information – Providing outdated or incorrect details negatively impacts the user experience.
To stay compliant, carefully read and adhere to Google Ads policies before running campaigns.
What Does It Mean When Your Google Ads Account is Suspended?
A suspension means you can no longer run ads on Google Search or its partner websites. Your participation in the Google Ads program is restricted until the issue is resolved.
How Soon Can Your Google Ads Account Be Restored?
After compliance checks and necessary fixes, we can restore your account within 2-3 weeks.
Can I Create a New Google Ads Account After Suspension?
No. Google strictly prohibits creating a new account after suspension. Doing so may result in permanent blocks on your website, business, or payment profile.
What is Your Success Rate in Fixing Google Ads Suspensions?
We have a 95% success rate in restoring suspended accounts. Additionally, we offer Google Partner MCC accounts, achieving a 100% success rate in certain cases.
What Payment Methods Do You Accept?
We accept:
- Crypto
- Payoneer
- Wise
- PayPal
- Credit Cards
- Upwork
What Happens if You Don’t Pay Google Ads?
If you fail to pay your Google Ads balance, your account will be suspended and ads will stop running. Google may also ban you from future participation in their ad network.
Do You Provide New Google Ads Accounts After Suspension?
Yes, we offer replacement Google Ads accounts for those facing permanent suspension.
Why Do My New Google Ads Accounts Get Suspended Immediately?
If your main account is suspended, any new account you create will likely face automatic suspension due to Google’s detection algorithms.
Can Missing Website Information Cause Suspension?
Yes. If your website lacks essential pages such as:
- About Us
- Contact Us
- Terms of Service
- Privacy Policy
Your account may be flagged as untrustworthy, leading to a possible suspension.
How Do I Reactivate My Suspended Google Ads Account?
If your account is suspended, contact me for professional assistance in restoring it at an affordable price.
Resources on Google Ads Suspension
For additional help, check out these resources:
- Google Ads Policies
- Google Ads Account Suspension Reasons
- Fix Disapproved Ads with Policy Violations
- Google Ads Appeal Request Form
- Contact Google Ads Team
- Hire Me for Google Ads Account Restoration
How Long Does a Google Ads Suspension Last?
The duration depends on policy violations. We follow a 170-step checklist based on 100+ case studies to identify and fix compliance issues, ensuring a higher chance of account restoration.
Conclusion
Restoring a Google Ads account can be challenging, often requiring multiple attempts. However, with over 300+ successful restorations, we have become specialists in resolving Google Ads suspensions.
If you need expert assistance, reach out to me here for a professional consultation and account restoration services. 🚀
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