Google Ads Account Suspended? | How to Fix and Recover a Google Ads Suspended Account 2024

Google has eventually became a very strict platform now a days to advertise. (Thanks to scammers, policy violators and other reasons.). Google Ads now a days uses multiple algorithms, scan checks along with their Quality Score and policies to analyse the health of an account to decide on wether to suspend the Google ads account or continue running. Indeed it’s a very good step to maintain High Standards as per the Brand Value of Google

What is Google Ads Account Suspension?

Google Ads account suspension is when Google limits or completely halts your access to your ad account. This suspension effectively pauses all your ad campaigns until specific issues are resolved.

Reasons For Google Ads Account Suspension

The reasons for suspension can vary widely, including:

• Misleading or false advertising
• The promotion of prohibited products or services
• Issues with payment methods, such as declines or outstanding balances/Spelling Mistakes on Billing Details.
• Your dues are pending on Google ads account or one of your other account.
• Travelling and your IP address doesn’t match with your real one.
• You already have a suspended Google Ads account.
• Business Verification or Advertiser Verification deadline has passed.
• Frequent Policy Violations including AD Disapprovals.
• Your website security is compromised or it is HACKED.
• Someone has done unauthorized access on your Account.

Trademark Issues

Having trademark issues on your account. (Like you are using someone else brand name without their permission)

Unwanted Software

Unwanted Software can be reason for ad disapproval or suspension

Misrepresentation Content

Google allegedly thinks that your ads and your website content do not reflect each other. Or you are misguiding somewhere on your website then what actually you are selling or providing. (kind of deceiving).

Not Compliance with Policies

Your website is not following Google Ads Policies. (It can be copyrighted content, gambling content, pornography, under-construction content, misleading content, or anything which is not allowed on Google.)

Malicious Ads

Your account has malicious ads, sites, or apps.

Poor Content or Low Quality Website

Your advertising strategy is based on traffic generation and you are not committed to providing a good user experience. (Poor content.)

Ads are Misleading

Your ads are misleading and you are advertising wrong about your business/service or website. (For example, you are saying that you provide Free Web Hosting but you are secretly charging $100 for it. For more information, please have a look at False Advertising.)

Using Multiple Google Ads Accounts

You are using multiple Google Ads accounts for the same business or using the same billing details for multiple Ads accounts. Another option can be that your account is closely related to an ‘already suspended account’.

Cloaking

You are doing cloaking. (Where a different website is shown to Google Editorial team and a user sees a different website.) (Previously it was one of the main reasons; now it comes under Misrepresentation Category.)

You can also read more about Google believe on Google Ads account suspension and when they take an action regarding an account.

Other Common Google Suspension Issues

• Your website is selling illegal services.
• Repeat Policy Violations. (One of the major issues people face!!!)
• The Display URL and Destination URL in ads are different. [Violation of Google Ad Policies]
• Unauthorized Access.
• Sharing your account with others.
• Your website does not have a privacy policy and terms of service. (This is not always necessary, but having it is always a good idea.)
• Prohibited Content
• Restricted Content and Features
• Editorial and Technical
• Competitors Reporting You

To prevent this from happening, it’s essential to adhere to Google’s policies and keep your payment information current. Timely bill payments are also crucial to maintaining uninterrupted access to your account.

How Google detected Suspension in Google Ads Account

Google, a well known Worldwide brand spends Huge money on R&D and introducing several automated and manual rechecks to ensure compliance of Advertisers with their Google Ads Program

The company uses various algorithm based ranking factors along with Quality Score and a Top Compliance team which uses advanced crawling technology to detect policy violations. Accounts then are sent to staff for a manual review. Most of your issues can be solved if you remain patient, complies with the Google team and do the changes as requested on your account.

What happens when Google suspends your Ads account?

Its a very unfortunate event when you are running Your online advertising operations and you suddenly see an email from Google that your Google Ads account is suspended. You cannot even run ads, not even you are able to pay your pending dues. However you are left with either to close your account permanently and get additional balance back or appeal your account to get it recovered (which is very hard now a days with Google automatic rejections) Which is why i have created this detailed Tutorial on recovery of Google Ads Account. The suspension of policy violation may also effect your Google Merchant Center operations as well however other Google properties such as Gmail, Youtube etc remains unaffected.

Google Ads Suspension Types

There are various types due to which your Google Ads is suspended, remedy is different for each type. However in General, Compliance to Google Ads Policies is necessary.

• Your Google Ads account has been suspended for violation of Google’s Advertising Policies in this or a related account.
• The Google Ads account has been permanently suspended for repeated violation of Google Ads or Landing Page and Site policies in this or a related account.
• Your Google Ads account has been suspended because your billing information in this or a related account could not be verified. Learn more
• Your Google Ads account has been temporarily suspended due to suspected unauthorized access attempts.
• Your Google Ads Suspended For Circumventing Systems
• Your website is hacked. Your ads, website, landing page, or app has malware, unacceptable content, deceptive content, or redirects, which is harmful to visitors.
• Unathorized Access on Your Google Ads
• Google Ads Payment Profile Cannot Be Verified.
• Your Google Ads is Suspended Due to Misrepresentation or Prohibited practices.
• Your account has unpaid balance

Google Ads Suspended for Suspicious Payment

Your Google Ads account has been suspended for violation of Google’s Advertising Policies in this or a related account.

Your Google Ads Account has been suspended for suspicious payments.

If you have got this suspension message, it means your Account has been suspended for one of the following reasons;

• You had a previously Banned Account.
• You are using black-listed keywords such as Tobacco, Cigarrettes, Casino, Porn.
• Un-allowed redirects and cloaking, you show something different to Google Spiders/Crawlers and different to the audience who are landing through clicking on your ad.
• Repeated Disapproved Ads are also one of the primary reasons why your account is being suspended, note that Ads suspend your Account after an ad is disapproved, but they suspend when you do it excessively.
• Sudden Budget Increase is harmful for Ads Account and can put your account in Ads radar which may lead to the account suspension.
• If you have tried using an already suspended domain or website, then thats the reason for your account suspension.

Google Ads Suspended for Repeated Violation :

Google Ads account has been permanently suspended for repeated violation of Google Ads or Landing Page and Site policies in this or a related account.

There are many reasons if this message was displayed along with your Google Ads Account suspension, however I’m summarizing few of them.

• Your landing page is violating the Google TOS (Terms of Service)
• You are sending traffic directly to Affiliate Offers. (Google does not allow that, Google wants you to have a landing page on your own. You can only send direct traffic to that offer if you are the owner of that website otherwise you need a landing page.
• You are trying to advertise or promote restricted products or services such as Tobacco, Cigarrettes, Casino, Porn.

Google Ads Billing Could Not be Verified

Google Ads Suspended For Circumventing Systems

The Circumventing Systems policy has been updated to clarify that using click trackers to redirect users to malicious sites is an example of cloaking and is not allowed

This is a very hard suspension and takes multiple tries and changes to get it back and running. Malicious sites is one example, other examples may include Engaging in practices that circumvent or interfere with Google’s advertising systems and Google is very cautious and concerned to such issues.

Google Ads Suspended My Account For No Reason

“If you believe that your Google Ad account has been suspended for no reason and are looking for a way to get it restored, up and running, then I can help. Please fill the form below to get started.
Even if you didn’t commit an egregious violation, you might have violated the small-print policies. However, mistakes can happen with automated or human reviews.
If you violated a policy subject to interpretation or believe your account shouldn’t have been suspended, submit a Google Ads account suspension appeal.
The appeal process won’t always work. However, if you genuinely believe Google was wrong, submit your proof.”

Even if you didn’t commit an egregious violation, you might have violated the small-print policies. However, mistakes can happen with automated or human reviews.

If you violated a policy subject to interpretation or believe your account shouldn’t have been suspended, submit a Google Ads account suspension appeal.

The appeal process won’t always work. However, if you genuinely believe Google was wrong, submit your proof.”

Google Ads account has been suspended because your billing information in this or a related account could not be verified. Learn more

I often see, when people looking for their query on : Ads account suspended billing information.

Then let me tell, Such type of Account suspensions occurs when you enter fake billing information, typically done using virtual credit card and entering random names and profiles, Google is smart enough to detect that.

Unauthorised Attempt

Your Google Ads account has been temporarily suspended due to suspected unauthorised access attempts.

This usually happens when you try to log into your account using public proxies, random VPN, RDP or from a remote location from where Ads didn’t expect you to login. I do travel a lot and it’s never been an issue for me while logging in from another country but remote locations, VPN, RDP and Public proxies are different things.

Unfair Advantage Policy

Your Google Ads account has violated the Unfair advantage policy.

This is a new kind of error when Google updated their policy and they states this when people have similar or diversify content and they are promoting it through single or multiple accounts over ads. ‘We don’t allow advertisers to promote the same or similar content from multiple accounts on the same or similar queries’.

The above solutions fairly answer the main question ‘Why would an Google account be suspended? & What does it mean when your account has been suspended?’

Google Ads Account Suspended for Payment and Billing Issues

Abuse of Promo Codes

If you have made an habit of using promo codes to run online ads, then let me tell you that using multiple promo codes is not allowed. Your Google Ads account will eventually be suspended.

Chargebacks

Another case where one of a client came was due to Google suspended his account due to a chargeback done by the credit card company of the client. Google has termed that we will not reactive or reinstate the account until and unless the dues are cleared.

Profile cannot be verified

If your account is suspended for profile cannot be verified again then you cannot run ads on Google.

Egregious Violation

A major breach of rules and regulations set by Google Ads. This kind of suspension is applied when there is more then one reason your website is in violation of.

These kind of suspensions requires can be suspended without prior notice and requires extensive review of Ad policies, website and TOS to get restored.

Advertiser verification

Now a days another new reason which is why you cannot run Google ads is that your account needs advertiser verification. If you do not have advertiser verification done yet on your account your Google ads account will eventually be suspended. However Google will give you a certain time and multiple warnings to fill it before holding/pausing your Google Ads account.

How to Fix the Google Ads Violations & Suspension?

Once you have find the reason, such as why your Google Ads account was being suspended, let’s move on to the next step, where we will be finding different solutions to get the account re-instated.

Fix your Suspended Site :

If your website is being suspended from Google Ads, then Ads have written a strategy on how to fix your suspended site and how to re-submit for a review. Click here for more details on that.

Technical Issues :

Technical Errors on your website. Sometimes a malware

Fix the Disapproved Ads :

If your ads are being disapproved, please checkout the Ads Policies on ‘How to Fix Disapproved Ads’ to get it corrected.

Billing Errors :

Sort out your billing errors and unpaid balances on Google Ads to resolve your Suspension

Asking Google For Policy Questions :

If you are still confused and have doubts and want Ads to answer your questions on ‘Ads’ or ‘Policy’, Please ask them here.

Any other reason (Unexpected Reason/Misunderstanding by Google Ads Team):

Checkout the above reasons to see why your Ads Account was in suspension mode, once you get a clear idea on what is the main reason behind your account suspension, you can then move on to the next step.

Sometimes your account can also be mistakenly suspended by Google Ads team.

As a rule, Please do not submit your ads for review until you’re sure that the violations are fixed. If you are still having a trouble in finding the exact reason, it’s always better to hire a Professional.

Note down Points :

Once you figure out, what was wrong with your Google Ads Account, please write down everything, what was wrong and what steps you have taken to correct. For instance, if you have a website which violates Ad policies and then what steps you have taken to correct it. Further on, If your account was being used from a remote place (un-authorized access) what was the reason? and a clear strategy on you will not do it again.

Contacting Google Ads Ads Team :

Your next strategy should be to reach Google Ads Team, there are multiple ways for this. One way is to file an appeal regarding Ads Account Suspension and the other best way is to call them. Personally, I always prefer to call them, since I’m a part of a Google Partner Company and we have a personal rep, If you are confused here on how to go ahead or have some reservations or hesitations, You can always ask your Ads Account Manager to do these things, in case if you want me to do it for you, you can hire me for this.

Professional Approach

The strategy here is to be that you need to be a professional and want to give an impression that you are very serious regarding your Business and it’s relation with Google Ads so that Google team can understand your situation.

Explaining Google

The next thing to keep in mind is that, you need to inform them on what kind of policies you violated and how you rectified them. (Please be descriptive as much as possible, You want Google to know that you are keen to maintain a healthy relation with them.)

Ask them too for any other changes which are need to be done and how you can stay safe from these suspension notices. (Even if you know all these, it’s still better to ask them.)

Patience

Patience is the key here, as you need to be patient so you can be taken care properly. Please keep in mind that the review and the whole process can take anywhere from 2 days to 2 weeks, and you may need to call multiple times to get your issue resolved. (Depending upon the situation). A part from Google Ads Management, I also provide services to get your account restored, so you can reach me for that too.

How to Prevent Suspension?

The best way to prevent account suspension is to ensure that your ads comply with Google’s policies and guidelines. This means thoroughly reading and understanding their policies before creating any ads. It’s also essential to keep your payment information up to date and to pay your bills on time.

If your account is suspended, it’s important to take action immediately. Review Google’s policies and guidelines and make the necessary changes to your ad campaigns. 

Google Ads Suspension Case Studies :

Here is the look for recent case studies where I was able to successfully unsuspend Google ads account :

Hire US To Get The Job Done for Google Ads Restoration:

At the moment, I charge $250 per Google Ads Case Suspension as a Google Ads Suspension Recovery Specialist. In case you are interested in re instating your Google Ads account, please fill the form below and let’s get in touch. Keep in mind that I also offer Google Ads Management and Maintenance too.

We have so far developed 170 points checklist to determine on your website/google ads account which has caused the issue. (Compliance is necessary to get it Resolved)

Restore Your old Google Ads Account

Buy A New Google Ads Account from Google Partner Agency

In case if you are looking to buy a new Google Ads Account from our Google Partner Agency MCC, it will cost you $249 and if it doesn’t violate any Google Ads policies and follow the instructions provided, it will also have 10 days replacement warranty. Please make sure that our accounts are always better than normal accounts since we are a Google Partner Company and we have a premium support.

Please note that you have to follow our instructions to stay safe.

Google Ads and SEO Management :

If you are looking me to assist with your existing or new Google Ads campaigns or u need to improve your organic rankings, I can assist you as well in it. I also work for auditing as well Google Ads ad disapprovals as well.

Reach me at Skype : Click Here

How to Prevent Future Google Ads Account Suspensions

Prevention is better than cure. Keep your Google Ads account working correctly:

• Fortify your website against malware with regular backups, firewalls, vulnerability management, and server-side malware scanning tools. Consider hiring a technical consultant to show you how to protect your website based on your programming language, CMS, and other aspects.
• Review Google’s content policies and ensure you aren’t violating any. Clean up your website if you previously purchased links, hired black-hat SEOs, or implemented tactics that go against Google’s guidelines.
• Set up your ads precisely to avoid frequent disapprovals.
• Create high-quality landing pages and ads. Avoid clickbait and such! Make sure your ad copy and keywords are relevant to your products or services. No excessive capitalization or overuse of symbols and emojis!
• Publish your privacy policy on your website so both Google and visitors know how you process and use their data.
• Regularly review Google Ads policy changes.
• Consult a Google Ads specialist.
• Join relevant communities on Twitter, Reddit, and specialized PPC forums to stay updated on changes and discuss issues.

A part from the above-mentioned reasons, there are times when your Ads account is mistakenly suspended by the Google Ads team. The above-mentioned issues are some of the main reasons why most of the time your account is suspended; however, in reality, the case may vary.

For more information on what Google Ads say, Please have a look on Google Ads Policies regarding suspended Accounts.

How to Improve Google Ads Results After Fixing a Suspension

Getting your Google Ads account back on track after a suspension is just the beginning. To truly excel, focus on optimizing your campaigns for maximum return on ad spend (ROAS). Here are some actionable steps you can take:

1. Audit Your Campaigns

Start with a thorough audit. Analyze what was working well before the suspension and identify areas for improvement.

• Check Keyword Relevance: Ensure that your keywords align with your ad copy and landing pages.
• Budget Allocation: Adjust your spending to focus on high-performing keywords and ad groups.

2. Enhance Ad Copy and Creatives

Effective ad copy and creatives are crucial for capturing attention and driving conversions.

• A/B Testing: Experiment with different headlines, descriptions, and images to see what resonates best with your audience.
• Use Strong Calls to Action (CTAs): Encourage users to click your ad by using compelling CTAs like “Shop Now” or “Learn More.”

3. Optimize Landing Pages

Your landing pages should provide a seamless user experience that aligns with your ad.

• Speed and Mobile-Friendliness: Ensure your pages load quickly and are mobile-optimized.
• Relevant Content: Match the content on your landing pages closely with your ad copy to maintain user interest.

4. Refine Targeting

Effective targeting ensures your ads reach the most relevant audience.

• Demographic Targeting: Adjust settings to focus on users who are more likely to convert based on age, gender, and location.
• Remarketing: Use remarketing campaigns to re-engage users who have shown interest but haven’t converted yet.

5. Monitor Performance Metrics

Regularly track and analyze your performance metrics to identify trends and make data-driven decisions.

• Click-Through Rate (CTR): A high CTR indicates that your ads are appealing to users.
• Conversion Rate: This is a key metric to understand the effectiveness of your landing pages and overall campaign.

By taking these steps, you can transform your Google Ads campaigns from merely functional to highly profitable, ensuring that your advertising efforts yield the best possible returns.

Frequently Asked Question on Google Ads Restoration | Suspension and Fixing the Google Ads Violation

Why is Identity Verification Crucial for Google Ads Account Holders?

Identity verification is a key component for anyone managing a Google Ads account. It plays a vital role in maintaining the integrity of the advertising ecosystem.

Ensuring Authenticity

Firstly, identity verification confirms that advertisers are exactly who they claim to be. This helps to eliminate bogus accounts and ensures that ads are coming from trustworthy sources.

Preventing Fraudulent Activities

By verifying identities, Google can better protect its users from fraudulent activities. Scammers and malicious entities are less likely to infiltrate the platform, creating a safer environment for both advertisers and consumers.

Consequences of Non-Verification

Failure to verify your identity could lead to the suspension of your Google Ads account. This step is non-negotiable if you wish to continue advertising without interruptions.

How to Stay Compliant

To avoid these risks, it’s essential to complete the identity verification process accurately. Providing correct and precise information will ensure your account remains in good standing.

Thus, identity verification is not just a formality; it’s a critical step for maintaining transparency and security within Google Ads.

What does misrepresentation of a business mean in the context of Google Ads?

Misrepresentation in the context of Google Ads refers to providing false or misleading information about your business, products, or services. This can take several forms, such as:

• False Claims: Making exaggerated or untrue statements about what your products can do.
• Fake Reviews: Using fabricated customer reviews to boost your credibility.
• Fictitious Business Names: Registering under a name that isn’t your actual business name.

To prevent your account from being suspended, ensure all your business information is accurate and truthful. Avoid manipulating customer perception with dishonest tactics. This not only keeps your Google Ads account in good standing but also builds trust with your audience.

How can misleading or inaccurate claims about products or services lead to account suspension?

The text you provided does not contain any entities that match the specified categories {“Person”, “Organization”, “Address”, “Phone”, “Email”, “Location”, “Website”}. Therefore, no tagging is necessary.

Here is the text verbatim:

Making misleading or inaccurate claims about your products or services can result in the suspension of your account. Why? Because such claims violate platform policies designed to ensure honesty and transparency. Here’s how it works:

1. Misleading Claims: When you exaggerate the benefits or features of your product, you deceive consumers. This can lead to distrust and damage the platform’s reputation, prompting strict action to maintain integrity.
2. Inaccurate Information: If the details you provide about your services are incorrect or not up-to-date, users are misled. This can result in a poor user experience and could lead to suspensions to protect other users from potential scams or fraud.

To avoid these pitfalls, it’s crucial to thoroughly read and understand the platform’s policies before creating ads. Ensure that both your advertisements and your website fully comply with these guidelines. By doing so, you can maintain a trustworthy presence and avoid account suspension.

What does it mean when your account has been suspended?

It means you can no longer participate in Google Ads program to display your ads on Google Search engine and their partner websites.

How Soon Your Google Ads account can be restored?

We do various tests and checks to ensure compliance first, once it’s done, we can get it restored within 2-3 weeks.

Can I create a new Google Ads account after suspension?

Google strictly prohibits anyone to create a new account when one of their Google Ads account is already suspended. Creating a new account can also permanently block your website or your payment profile to even work with Google Ads again.

What is your Success Rate on Fixing Google Ads?

We have a 95% success rate and in other cases we also provide an Account from Google Partner MCC which makes success rate to 100%

What Payment Methods you accept?

We accept Crypto, Payoneer, Wise, Paypal, Credit Cards and Upwork as well.

What happens if you don’t pay Google ads?

If you don’t pay your remaining balance in your Google ads account, your account will be suspended and ads wont run any more unfortunately and you will be terminated from Google for further participation in their ad network program.

Do you provide new Google Ads account after suspension?

Yes we do provide Google Ads Account after suspension as a replacement.

I cannot create Google Ads Account because they get suspended immediately?

Whenever your main account get’s suspended, any of the new account you will create will be suspended automatically as well.

Missing Website Information can also be a reason?

Yes, if your website doesnt have complete information such as about us, contact us, terms of service and privacy police page. Chances are that sooner or looter Your account will have a notification for untrustworthy.

How do I reactivate my suspended Google ad account?

If you want to reactive your Google Ads suspended contact, please reach out to me and my team will help you to get it restored, back and running at Economical price.

Resources on Google Ads Suspension:

Do checkout the below resources, for sure it will be a great help for you to read.

• Google Ads
• Google Ads PPC Management Services
• Banned From Google Ads
• Goole Ads Policies
• Google Ads Account Suspension Reasons
• Cloaking
• False and Misleading Advertisement.
• Fix a Disapproved Ads with Policy Violations
• Fix a Suspended Site
• Request a Site Review
• Google Ads Account Appeal Request Form
• Contact Google Ads Team
• Hire me for Restoring your Ads Account.
• Malicious Software/Unreliable claims/TradeMark Issues
• How to Get Google Ads Approval for Compromised Site and Circumventing System
• Google Ads Disapproved Compromised Site – Case Study – Google Ads Policy Violation

Also Read Related to Google Ads Suspensions and Termination:

Although I know you came here via Google ads account suspended suspicious payments. But Please make sure to have a look on these articles too, they are going to be a great resource for you.

• Google Ads Disapproved – How to Quick Fix Compromised Site & Misrepresentation Policy Ads
• Misleading Content | Unreliable Claims | Google Ad Approvals
• Google Ads Compromised Site

Caution :

Please note that, the above methods ‘Does not’ always work, however it is seemed to be effective for majority of times, and the steps laid above are all what you need for Google Ads account restoration however if you are looking for a professional help from a Google Partner Company representative, then don’t hesitate to contact me.

What happens if you don’t pay Google ads?

If you don’t pay your bills then you get cut off, this is the same for Google or any other service provider in life.

Why is Google suspending accounts?

Over the years, Google has developed an advanced Algorithm based system which is based on several rules and regulations, which if violated results into a Suspension on Google Ads account. You don’t have to worry as long as you are following guidelines. However if you feel that Google has mistakenly suspended your account, we are here to help you.

How long does Google account suspension last?

There are several set of rules, policies and guidelines which you have to follow for compliance to work with Google Ads. We have defined a 170 step checklist after solving 100’s of Cases which will check your website and Google ads account for possible issues, which after solving we can get the Google Ads account unsuspended or restored.

Conclusion on Google Ads Suspension :

What’s your take on the article? Did you like this article on how to reactivate your google ads suspended account?

You know there are various occasions when We (me and my team) had to do around 20 tries or even for a successful recovery of an account but the moment of happiness was due to me and my team, I was able to restore his big business on Google.. So Like after solving around 300+ Cases we can know finally be called as Google Ads Suspension recovery specialist