Running Google Ads and not seeing conversions? You’re not alone. A recent case from one of our interior design clients revealed how misleading it can be to only focus on clicks or CPC.
The client spent AED 1,480, received 187 clicks, and only got 2 conversions—costing over AED 740 per lead.
Let’s break down why this happens, and more importantly, how to fix it.
🔍 Step 1: Understand That 2 Conversions Is Still Data
First things first—saying you got “no conversions” isn’t true if there are at least 1–2 results. Instead, it’s more accurate to say:
- You’re getting low conversions
- Or your cost per conversion is too high
This early data gives us clues on what’s working—and what’s not.
📊 Step 2: Use Ad Assets to Boost Click-Through & Conversions
Google Ads now calls extensions “assets”—and they’re essential for increasing trust and action.
Must-have assets for interior design firms:
- 📞 Call extensions
- 📍 Location extensions
- 💰 Pricing assets
- 💬 Structured snippets (e.g. services offered)
- ⭐ Ratings & Reviews (if available)
Why assets matter: They boost ad visibility, credibility, and can reduce CPC by improving Quality Score.
🎯 Step 3: Review Your Landing Page
Even the best ads fail if the landing page:
- Loads slowly
- Lacks trust signals
- Isn’t mobile-friendly
- Doesn’t match ad expectations
What to include on a high-converting landing page:
- ✅ Real project photos
- ✅ Strong headline
- ✅ Testimonials or Google reviews
- ✅ Clear call-to-action (e.g. “Book Free Consultation”)
- ✅ A sense of urgency or offer (e.g. limited-time discount)
🔧 Step 4: Audit Your Website Functionality
Before blaming Google Ads:
- 🔄 Perform a test conversion (submit form, click-to-call)
- 🧪 Use tools like Hotjar or Microsoft Clarity for heatmaps & session recordings
- 🛠️ Check for broken links, mobile errors, or loading issues via Google Search Console
Sometimes users are ready to convert—but your site is blocking them without you knowing.
🧠 Step 5: Analyze Keyword-Level Conversion Data
You must dig into your search terms to:
- Identify which keywords drove conversions
- Find irrelevant keywords wasting budget
- Understand user intent
Also:
- Pause non-performing keywords
- Focus on high-intent terms like “interior design company Dubai” vs broad terms like “home design ideas”
🏗️ Step 6: Improve Campaign Structure & Ad Relevance
Instead of grouping many keywords together, use Single-Theme Ad Groups (STAGs):
- Group 2–3 related keywords
- Write 1–2 ads tailored to that exact intent
💡 Example:
- Group: “office interior design”
- Ad: “Office Design Experts | Book Your Free Consultation”
This will:
- Boost CTR
- Improve Quality Score
- Reduce CPC
📉 Step 7: Review Offers & Competitors
Ask:
- Is your offer compelling compared to others?
- Are your competitors offering discounts, freebies, or faster timelines?
- What kind of social proof (reviews, projects) are they showing?
You can win if you position your offer better—even with a smaller budget.
🎯 Step 8: Use Web Analytics & Heatmaps
Install:
- Google Analytics 4
- Hotjar or Clarity for heatmaps
- Conversion tracking for every button/form
Check:
- Bounce rate
- Time on page
- Where users drop off
You’ll get golden insights into what’s blocking conversions.
📌 Final Thoughts: Why You’re Getting Clicks But Not Conversions
To summarize:
- Poor landing page design
- Missing ad assets
- Irrelevant or poorly-structured keywords
- No offers or urgency
- Weak trust signals
These are the usual suspects—and we fix them every day at our Google Partner Agency.
🚀 Need Help Optimizing Your Google Ads?
We specialize in:
- 🔍 Google Ads Audits
- ⚙️ Full Campaign Setup & Optimization
- 🖥️ Landing Page Design
- 🧭 Google Business Profile Setup
- 💼 Local lead generation for interior designers & service businesses
👉 Hire Us Now — Let’s turn your clicks into real customers.
