Written by: Ali Raza
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How Important Is Quality Score & Ad Relevance in Google Ads?
One of the most common questions I get from Google Ads managers and business owners is this: “My Quality Score is very low on some keywords. Sometimes it is 1/10 or 3/10. My ad relevance is also low. Is this a big deal?” The simple…
Written by: Ali Raza
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Google Ads for Testosterone Therapy: Can TRT Clinics Advertise Successfully?
If you run a testosterone therapy clinic and are wondering whether Google Ads can work for your business, the answer is yes — but only if you approach it the right way. This is one of those niches where demand is real, the intent is…
Written by: Ali Raza
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Google Ads Call Ads Not Getting Impressions? | Fix It Fast
One of the most frustrating situations in Google Ads is when your campaign looks perfectly fine on the surface, but it still barely serves. Your ads are eligible, your keywords are active, your targeting seems correct, and yet you only receive a handful of impressions…
Written by: Ali Raza
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Google Ads were performing fine… then conversions suddenly dropped to zero?
One of the most frustrating situations in Google Ads is when a campaign is doing well, conversions are coming in consistently, and then suddenly everything drops to zero. No warning.No obvious reason.Just a sharp fall in performance. If you are facing this issue, the first…
Written by: Ali Raza
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Google Ads Audit for Website Design Services: How to Fix Low Quality Score, Broad Match Waste, and Landing Page Conversion Issues
Running Google Ads for website design services can be very profitable, but it can also become expensive very quickly if the campaign is not structured properly. Recently, I reviewed a Google Ads account for a website design agency based in the UK. At first glance,…
Written by: Ali Raza
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How to Track Phone Call Conversions Accurately in Google Ads Without Guesswork
If your business gets leads over the phone, then one of the biggest mistakes you can make in Google Ads is to count every phone number click as a real lead. And this is exactly where many advertisers get stuck. They set up Google Tag…