🥾 How to Get Google Ads Traffic Only for Your Product Name (Wonder Boots Example)

You’ve just launched your new product — Wonder Boots — and you’re ready to drive serious traffic and brand awareness through Google Ads.

But here’s the catch…

You only want to attract people searching specifically for Wonder Boots — not “hiking boots,” “winter shoes,” or any other broad terms.

So how do you make sure your ad only shows for exact product name queries?

Let’s break it down.

🎯 Use Exact Match Keywords to Target Product Name Queries Only

The best and most precise method to drive traffic only for searches that exactly match “Wonder Boots” is to use:

✅ Exact Match Keywords

In Google Ads, you can set your keyword match type to Exact Match using this format:

[Wonder Boots]

This tells Google: “Only show my ad when the search query is exactly ‘Wonder Boots’ or very close variations like ‘wonderboot’.”

It will exclude broader or unrelated queries like:

• “Best boots for hiking”
• “Wonder Shoes reviews”
• “Winter boots for kids”

🔒 Why You Should Avoid Broad or Phrase Match (In This Case)

While Broad Match and Phrase Match can attract a wider audience, they also bring in irrelevant or loosely related traffic.

In your case:

• Broad match: Might trigger ads for “amazing boots,” “wonderful hiking gear,” or “women’s winter shoes.”
• Phrase match: Might trigger “Wonder Boots sale near me” — still good, but less targeted.

If your budget is tight and you’re focused on brand-specific traffic, exact match gives you maximum control.

🛠️ Bonus: Add Negative Keywords to Reinforce Relevance

To go a step further, add negative keywords like:

• “free”
• “used”
• “cheap”
• “DIY”
• Any unrelated brand terms

This ensures even accidental overlaps won’t trigger your ads.

📈 Pro Tip: Own Your Branded Search Terms Early

If “Wonder Boots” is your brand or product, bidding on your own brand term:

• Protects your brand from competitors
• Ensures top placement in SERPs
• Builds authority and visibility for your product launch

Even if your website ranks organically for “Wonder Boots,” running a paid ad alongside your organic listing helps you dominate the search page.

✅ Final Thoughts

To drive traffic only for the product name “Wonder Boots” in Google Ads, follow this simple formula:

1. Use [Wonder Boots] as an Exact Match keyword
2. Avoid broad match terms for now
3. Add negative keywords to filter out noise
4. Monitor your Search Terms Report for accuracy

Launching a new product? Don’t waste budget on unqualified clicks.

Need help setting up a laser-focused Google Ads campaign for your new product launch?

📞 Let’s talk — or check out my Google Ads Case Study to see how I helped a brand drive 156%+ ROI using hyper-targeted strategies just like this.