🥾 How to Get Google Ads Traffic Only for Your Product Name (Wonder Boots Example)

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You’ve just launched your new product — Wonder Boots — and you’re ready to drive serious traffic and brand awareness through Google Ads.

But here’s the catch…

You only want to attract people searching specifically for Wonder Boots — not “hiking boots,” “winter shoes,” or any other broad terms.

So how do you make sure your ad only shows for exact product name queries?

Let’s break it down.

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🎯 Use Exact Match Keywords to Target Product Name Queries Only

The best and most precise method to drive traffic only for searches that exactly match “Wonder Boots” is to use:

In Google Ads, you can set your keyword match type to Exact Match using this format:

[Wonder Boots]

This tells Google: “Only show my ad when the search query is exactly ‘Wonder Boots’ or very close variations like ‘wonderboot’.”

It will exclude broader or unrelated queries like:

While Broad Match and Phrase Match can attract a wider audience, they also bring in irrelevant or loosely related traffic.

In your case:

Broad match: Might trigger ads for “amazing boots,” “wonderful hiking gear,” or “women’s winter shoes.”
Phrase match: Might trigger “Wonder Boots sale near me” — still good, but less targeted.

If your budget is tight and you’re focused on brand-specific traffic, exact match gives you maximum control.

To go a step further, add negative keywords like:

This ensures even accidental overlaps won’t trigger your ads.

If “Wonder Boots” is your brand or product, bidding on your own brand term:

Even if your website ranks organically for “Wonder Boots,” running a paid ad alongside your organic listing helps you dominate the search page.

To drive traffic only for the product name “Wonder Boots” in Google Ads, follow this simple formula:

Launching a new product? Don’t waste budget on unqualified clicks.

Need help setting up a laser-focused Google Ads campaign for your new product launch?

📞 Let’s talk — or check out my Google Ads Case Study to see how I helped a brand drive 156%+ ROI using hyper-targeted strategies just like this.