Running Google Ads and getting plenty of clicks, but no conversions? You’re not alone. Many businesses—especially service-based ones like interior design—face this issue. In this guide, I’ll walk you through the real reasons behind low conversion rates and how to fix them using a data-driven, conversion-focused strategy.
1. Start with Realistic Analysis
Let’s set the record straight: if you’re getting conversions (even if just two), your campaign is not broken. But if your cost per conversion is too high or the volume is too low, that’s a red flag. Before making any changes, make sure you’re tracking conversions accurately.
2. Use Google Ad Assets (a.k.a. Extensions)
Gone are the days of plain-text ads. Google now emphasizes “assets,” previously known as ad extensions. These can dramatically improve your click-through rate (CTR) and conversion potential:
- Call extensions (phone numbers)
- Site links (navigate to service pages)
- Location extensions (boost local trust)
- Price extensions (build transparency)
- Callout & structured snippets (build value)
Make sure you’re using a variety of these to build credibility and attract the right audience.
3. Optimize Your Landing Page
Your ad gets people to click. Your landing page convinces them to convert. If people are bouncing without action, the problem might be here. Include:
- Clear call-to-actions (CTAs)
- High-quality, relevant visuals
- Customer testimonials
- Trust signals like reviews, certifications, and badges
- Urgency elements like limited-time offers or countdown timers
Also, make sure your page loads fast and is mobile-optimized.
4. Do a Sample Checkout or Lead Submission
Sometimes the issue is technical. Try going through your own funnel:
- Is the form working?
- Are there any errors at checkout?
- Is mobile functionality smooth?
You’d be surprised how many conversions are lost to broken forms or complicated user experiences.
5. Check Campaign Settings and Timing
Review your campaign’s performance by:
- Time of day
- Day of week
- Device type
Identify what’s working and double down on those segments. Reduce or pause underperforming schedules.
6. Analyze Keywords and Search Terms
Go deep into your data:
- Which keywords generated conversions?
- What were the exact search terms?
- Which ad copy converted best?
Use this insight to pause underperformers and increase bids on high-performing keywords.
7. Improve Quality Score
Google rewards relevance. Improve your Quality Score by aligning:
- Keywords with ads (tight ad groups)
- Ads with landing pages
Use single keyword ad groups (SKAGs) or tightly themed ad groups to achieve this. Higher Quality Scores reduce CPCs and improve ad positioning.
8. Study Your Competitors
Ask yourself:
- What offers are they running?
- How is their ad copy structured?
- Is their landing page better optimized?
Use tools like SEMrush, Ahrefs, or simply Google your own keywords and compare.
9. Use Analytics and Heatmaps
Install tools like Google Analytics and Hotjar:
- Monitor bounce rates and time on page
- Use heatmaps to see where users click or scroll
- Identify drop-off points in your funnel
This will help you understand whether visitors are engaged or leaving early.
10. Consider a Professional Audit
Sometimes, you need a second pair of eyes. If you’ve tried everything and your Google Ads still aren’t working, consider a professional Google Ads audit.
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Final Words:
Running ads without conversions is frustrating, but with structured analysis and consistent optimization, you can absolutely fix it. Use the tips above and start getting the ROI your business deserves.
