Written by: Ali Raza
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Google Ads What Went Wrong : Here’s the Fix: CTR, QS, SKAGs, & Negatives
If your broad campaign (A) is converting but your precise/product-name campaign (B) barely serves and pays huge CPCs, the culprit is usually low CTR, which crushes Quality Score and inflates CPC. Fix it by tightening structure, ad copy, and landing page relevance, plus negative keywords…
Written by: Ali Raza
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Manual CPC vs Max Conversions on Google Ads with High CPC Niches
Key Takeaways (TL;DR) Why Website-Selling Is Hard (and Still Worth It) The niche is extra competitive: many advertisers, overlapping keywords, and inconsistent intent. That pushes CPC up and punishes broad setups. The counter? Tight targeting + compounding relevance. See how we structure profitable accounts in…
Written by: Ali Raza
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Google Merchant Center Suspension (Healthcare & Medicines): Real Case Study + Step‑by‑Step Restoration Checklist
A client’s Merchant Center was suspended for Healthcare & Medicines: Forbidden items / misleading claims. Root cause: wrong product image + mis‑labeled description confusing Google’s systems. We removed one risky SKU, corrected data for the other, ran a sitewide compliance audit (robots.txt, Search Console, landing…
Written by: Ali Raza
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Commercial Roofing Google Ads Not Converting? 10-Step Rescue Plan (2026)
Thirty days, plenty of clicks, no conversions — and a client who’s strictly commercial roofing. I see this a lot. The fix isn’t one trick; it’s a short sequence that restores volume, relevance, and trust. Below is my 10-step rescue plan you can apply today….
Written by: Ali Raza
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Inherited a Messy Google Ads Account? Do THIS to Fix It Fast (2026 Guide)
If you’ve inherited a sprawling Google Ads account—thousands of keywords, dozens per ad group, mixed goals—you don’t need a miracle. You need a phased, low-risk cleanup that turns noise into signal and signal into profit. Below is the exact framework we use when brands hire…
Written by: Ali Raza
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Google Merchant Center Suspension (Misrepresentation) → Full Recovery Case Study [2026]
GMC suspensions are tougher than ever. In this case study, I’ll show the exact audit → remediation → re-review path we used to recover a client’s Misrepresentation suspension and get the account approved & running again. Snapshot What triggers Misrepresentation (and how Google checks) Transparency…