Do you think great website design is all you need to get followers, engage visitors, and increase conversion?

Maybe, you got your website redesigned a while ago and you are thinking that everything is fine. Well, this article might help you see the bigger picture.

Conversion Rate Optimization: Why a Great Website Design isn’t Enough

In this article, you’ll learn:

• Is website design the only thing that matters?
• How to improve visitors’ engagement on a site
• Is it possible to improve conversion with the same site?
• What’s website navigation and how it works?
• Does website copy really matter?

Great website design doesn’t guarantee that it’s optimized for better conversion rate. If you scroll through latest website designs, landing pages, and one-page templates, you’d notice that they have different various design elements, layers, and grids to mesmerize the visitors. Thus, they succeed in engaging and converting visitors into paying customers.

By the end of this article, you’ll understand why conversion rate optimization has a lot to do with the website layout. Moreover, why a beautiful design doesn’t always matter in the conversion.

So without any further ado, let’s get to the cream of this article and find out why great website design isn’t always enough. I’ll be raising a few serious topics to support my narrative of having a website that looks good but also converts the visitors into customers.

Here are the questions you should be answering right now:

Is Your Website Clarifying the Picture?

What this means is that you should look into the website layout and go through all the design elements to understand the meaning of the website. Does it clarify your narrative? If you’re an app development company, then your website must be showcasing your key elements of the service.

For instance, there must be keywords in the copy that help the audience understand or the context of the copy is telling the whole story. You’d find hundreds of websites that have complex copies and you hardly pick what they’re actually selling.

One of the fundamentals of business communication is the clarity of your message. If your marketing or copy isn’t clear enough, it would simply fail to make an impact. So be sure that your website is clarifying the picture and telling what exactly you do and who you can help out.

Does Your Website Generate Leads?

Is your website generating leads? Meaning, are you getting business inquiries through your website. If you’re into the digital marketing world and never heard of lead generation before, then let me tell you in simple words. The lead generation is a process that engages and pushes the audience to inquire pricing or other details via communication channels such as websites, landing pages, social media, and more.

So if it’s not happening despite having some traffic on a regular basis, it means that your lead generation strategies are either absent or not effective. Now, you need to fix your website and cover up all the loopholes that leaking the traffic out of your site without engaging them successfully.

• Check your website’s page loading speed, if it’s higher than two seconds, hire someone to fix that or try out new web templates. I use Elegant Themes.
• Do you have opt-in boxes on the sidebar and underneath the articles? If not, then add opt-in boxes to both places.
• Are you using a popup box or exit-intent? If you aren’t either one of these, please get a popup box tool installed on your site.
• Do you good CTAs on your website? A CTA stands for a call-to-action button. It helps in directing visitors from one place to another.
• Do you publish any kind of content? If you aren’t publishing articles, videos, podcasts, or images online, then you should consider doing that. A company must have an official blog to engage, educate, and convert the audience through blog posts.

So that’s how you can fix your lead generation problem. All these strategies would help you retain more visitors and the percentage of lead generation is likely to go up.

How good is the website navigation?

The website navigation refers to the links placement, menus designing, internal linking, and other visitors driving tool through the website areas. When a website’s navigation is not good, it makes the visitor lost somewhere during the browsing through your website pages.

For instance, if there are hundreds of articles on your blog, but the homepage displays a few, and there is no navigation button to see the older posts, then it’s a website navigation issue. Try installing a website navigation WordPress plugin if you use WordPress CMS. Similarly, the long-form content is often hard to read, and having the table of content makes it easier for the readers to go through the content or choose the selective parts to read. The better the visitors’ experience, the higher the chances of engagement.

Furthermore, try to connect the content or pages if they’re relevant through internal linking and hyperlinks. The menu bars or sidebar menus often help the website visitors navigate through the website.

Is Your Copy Delivering the Message?

The message is the essence of the copy. What I mean by the essence of the copy is that if your website copy doesn’t translate your vision, mission, and message, then there is a problem with it. The website copy is the text content whether they are short paragraphs or two-liners on different sections of the website. All those text parts would be considered the copy of your site.

The message refers to the meaningfulness of the copy. If it’s understandable by the audience, it means it’s translating it perfectly, but if it’s not, then you should work on it.

You might think that how you would know whether or not the copy is delivering the message.

Well, the simple answer to this problem is that you should go through your queries via emails, phone calls, and live chats. If people are seeing your website but still asking the questions that you have already answered through your website copy, then there is a problem with your copy.

There is no harm or shame in improving your website copy because it would only help your business grow.

The clear the message on your website, the better the user engagement.

Your Part

I have shared my thoughts on improving your conversion rate and why website design isn’t the only thing you should be worried about.

A great website design necessary, but it’s useless if it’s slowing down your website or not converting the visitors into leads.

I have sincerely tried to convey this message that you should work on conversion rate optimization whether you’re a company or a blogger. Once you start to see the benefits of it, you won’t regret working a little harder on your website optimization and design changes.

What would be the first thing you might do regarding conversion rate optimization?