Written by: Ali Raza
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Manual CPC vs Max Conversions on Google Ads with High CPC Niches
Key Takeaways (TL;DR) Why Website-Selling Is Hard (and Still Worth It) The niche is extra competitive: many advertisers, overlapping keywords, and inconsistent intent. That pushes CPC up and punishes broad setups. The counter? Tight targeting + compounding relevance. See how we structure profitable accounts in…
Written by: Ali Raza
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Commercial Roofing Google Ads Not Converting? 10-Step Rescue Plan (2026)
Thirty days, plenty of clicks, no conversions — and a client who’s strictly commercial roofing. I see this a lot. The fix isn’t one trick; it’s a short sequence that restores volume, relevance, and trust. Below is my 10-step rescue plan you can apply today….
Written by: Ali Raza
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Inherited a Messy Google Ads Account? Do THIS to Fix It Fast (2026 Guide)
If you’ve inherited a sprawling Google Ads account—thousands of keywords, dozens per ad group, mixed goals—you don’t need a miracle. You need a phased, low-risk cleanup that turns noise into signal and signal into profit. Below is the exact framework we use when brands hire…
Written by: Ali Raza
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Google Ads for Travel : Zero Bookings — Exact vs Broad, Funnels & Fixes
If your first‑month travel PPC leads are low‑intent, you don’t have a learning issue; you have an input issue. Start Exact/Phrase, qualify with ads + landing page, set retargeting, and only then test Broad + Smart Bidding with guardrails. 1) The $223 Problem: What Month…
Written by: Ali Raza
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Trustpilot on Landing Pages: Is $200/Month Worth It? (Real B2C Google Ads Results) / Bing Ads / Meta Ads
Trustpilot on Landing Pages: Is the $200/Month Worth It? Intro If you’re sending paid traffic to a page, small conversion lifts make a big difference. Trustpilot claims ~23% average improvement after adding their widget. In my B2C search campaigns (tCPA), I’ve typically seen 5–10% conversion…
Written by: Ali Raza
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Google Ads For eCommerce – Shopping vs PMax vs Search
Why Shopping & PMax Usually Beat Search (for ROAS) E-commerce catalogs are large and unpredictable—what you think will sell often isn’t what the market buys. Shopping (Standard/Smart) and Performance Max excel at: Practical takeaway: Launch Shopping and PMax first, let data reveal your winners (units…