Written by: Ali Raza
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Fewer Keywords in Google Ads: Is It a Better Strategy for More Conversions?
One of the most common beliefs in Google Ads is that more keywords will give you more reach, more clicks, and eventually more conversions. But in reality, that is not always true. In fact, for many advertisers, especially service businesses with limited budgets, using fewer…
Written by: Ali Raza
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Google Ads PMAX vs Search Campaign: Which One Should You Scale First in 2026? 🚀✅
One of the most common questions advertisers ask me is this: “I started running Google Ads around two weeks ago. I have one Performance Max campaign and one Search campaign. I am spending money, but I am only breaking even. What should I do to…
Written by: Ali Raza
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Google Ads for Car Rental Business: How to Fix Poor Performance and Get More Bookings [LSA Ads]
If you run a car rental business and your Google Ads are underperforming, you are not alone. Recently, I reviewed a case from a medium-sized car rental business on an island in Greece. The company was still getting reservations and had a full season, but…
Written by: Ali Raza
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Landing Page Optimization Advice Using Google Ads and GA4 Data for Consultancy Businesses
When you run a Google Search Ads campaign for a consultancy business, your landing page can either support conversions or quietly kill them. A lot of advertisers focus too much on keywords, ad copy, and bidding strategies, but forget that the landing page is where…
Written by: Ali Raza
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Google Ads Reinstated But Search Campaign Performance Dropped? Here’s What I’d Check First
If your Google Ads search campaign is not working after account reinstatement, you are not alone. This is one of the most common issues advertisers face after a billing-related suspension is removed. The campaign was working fine before. You pay the invoice. Google reinstates the…
Written by: Ali Raza
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Google Ads “Limited by Budget” But Barely Spending? Here’s What It Really Means
If you run Google Shopping campaigns, sooner or later you will come across one of the most confusing warnings inside Google Ads: Limited by budget And the strange part is this: Sometimes the campaign is not even spending much. You may have just switched your…