Google Ads Suspension: Circumventing System Policy Violation in Google Ads in 2024

Circumventing System is a widely popular suspension message someone receives whenever his Google Ads account is suspended. I know many business and service companies rely on Google Ads for promotion, marketing and branding purposes.

So at a sudden when you receive that Google Ads account suspended for circumventing system is actually a disaster.

Most of the cases i receive to solve. The main issue with the client is that, I’m not violating any Google Ads policies but still my account is suspended for circumventing systems.

My Google Ads account was running perfectly for years but what happen suddenly that it got suspend for circumventing system which is something difficult to understand.

“I believe clients or advertisers themselves are not sure either they are violating any of the Google Ads policies or not which is why it is necessary to Hire a Google Ads Professional to do a deep audit and overview the Google Ads Account for any suspension or other issue.

What to Do if Your Google Ads Account is Suspended

If your Google Ads account is suspended, it can be a stressful experience, especially if you’re unsure of what caused the suspension. Here’s a step-by-step guide to help you navigate this situation effectively:

Immediate Steps to Take

1. Understand the Violation: Before rushing to appeal, thoroughly review the suspension notice to understand what went wrong. Google provides detailed explanations which can help you pinpoint the issue.
2. Audit Your Account: Conduct a deep audit of your Google Ads account. This is where hiring a Google Ads Professional can be invaluable. They can identify any policy violations and areas that need correction.

Common Mistakes to Avoid

• Rushing to Appeal: Avoid submitting an appeal immediately without understanding the root cause of the suspension. An uninformed appeal is likely to be rejected.
• Creating a New Account: Do not attempt to create a new Google Ads account with the same entity as the suspended one. Google tracks account behavior and this can lead to further complications.
• Arguing with Google: Maintain a professional tone in all communications with Google. Arguing or being confrontational will not help your case and can lead to further issues.

Best Practices for Appeals

• Submit Only One Appeal: Make your appeal count. Take the time to carefully consider and address all the points mentioned in the suspension notice before submitting your appeal.
• Professional Communication: Always communicate in a professional manner. Remember, Google controls the platform and it’s crucial to work within their guidelines and show that you respect their policies.

By taking these steps and avoiding common pitfalls, you can improve your chances of successfully resolving a Google Ads suspension. Hiring a professional to audit and manage your account can also provide peace of mind and ensure compliance with Google’s policies.”

Understanding Google’s Policy Compliance in Ad Campaigns

By rigorously checking each product against Google’s policies before adding them to your campaigns, you prevent potential issues and contribute to a smoother, more effective advertising experience. This proactive approach not only aligns with Google’s operational standards but also optimizes your campaign’s performance, ensuring that your marketing efforts yield the best possible results without unforeseen disruptions.

Understanding Google’s Policies: A Guide to Avoid Account Suspensions

Navigating the landscape of online advertising can be tricky, but understanding and complying with Google’s policies is crucial to maintaining a healthy account. Here’s how you can ensure you’re on the right track:

1. Start with Google’s Policy Center

Google’s Policy Center is a comprehensive resource that details all their advertising guidelines. Spend time exploring this section to familiarize yourself with the do’s and don’ts.

2. Sign Up for Policy Update Emails

Google frequently updates its policies. By signing up for their policy update emails, you can stay informed about any changes that might impact your campaigns.

3. Utilize the Google Ads Help Center

This tool provides articles, guides, and tutorials that cover policy topics extensively. If you have specific questions, chances are you’ll find answers here.

4. Attend Webinars and Training Sessions

Google often hosts webinars and training sessions focusing on compliance and best practices. These sessions can be invaluable for gaining a deeper understanding of how to align your strategies with Google’s policies.

5. Use Google Ads Editor

The Google Ads Editor includes built-in policy checks that can help you identify potential issues before you publish your ads. Utilize this tool to preemptively catch any compliance risks.

6. Join Online Forums and Communities

Engage with other advertisers in forums and online communities dedicated to Google Ads. These platforms often discuss common pitfalls and share experiences on staying compliant.

Key Points to Remember

• Regularly review and update your knowledge of Google’s ad policies.
• Use the tools and resources provided by Google to stay compliant.
• Engage with the wider advertiser community to learn from others’ experiences.

By taking these steps, you can minimize the risk of account suspensions and create more effective, compliant campaigns.

Hire Me/Us Today for Google Ads Suspension Appeal for Circumventing Policy

I will go through all of your Google Ads account profile, billing profile, website pages for compliance and will link with our Google Partner MCC before sending a detailed appeal.

Google Ads Account Suspension / Restoration / Reactivation of Google Ads suspended Account Case Study

Checkout a detailed Google ads case study on Youtube where i have discussed in detail on how to resolve a Google ads suspended for Circumventing System Policy. I have hundreds of similar case studies already available on my Youtube channel.

Strategies to Prevent Future Google Ads Account Suspensions

Handling Google Ads account suspensions requires detailed knowledge and proactive measures. Here are key strategies to help avoid future suspensions:

1. Understand and Adhere to Policies

• Comprehend Google’s Advertising Policies: Familiarize yourself with all Google Ads policies, focusing on commonly misunderstood areas such as prohibited content and deceptive practices.
• Stay Updated: Google frequently updates its policies. Make it a habit to check for changes that might affect your ads.

2. Create Quality, Compliant Ads

• Avoid Misleading Content: Ensure that your ads provide clear and accurate information. Misleading claims can swiftly lead to disapproval and suspension.
• Maintain High Relevance: Align your ad content closely with the keywords and landing page. This enhances user experience and minimizes policy violations.

3. Routine Account Audits

• Regular Reviews: Periodically review your ad campaigns to catch and correct any potential policy infringements.
• Third-Party Tools: Utilize tools like SEMrush and Moz to audit your ads for compliance and performance issues.

4. Robust Account Structure

• Granular Account Management: Break down your campaigns into tightly themed ad groups for better control and compliance.
• Consistent Monitoring: Assign a dedicated team or individual to monitor your account’s performance and flag potential issues before they escalate.

5. Proactive Issue Resolution

• Immediate Action on Disapprovals: Address any ad disapproval notifications promptly to prevent escalation.
• Appeal Process: Familiarize yourself with Google’s appeal process and keep a record of your appeals and responses to track recurring issues.

6. Diverse Language Ads Handling

• Language Compliance: Ensure that all ad translations comply with Google’s policies across all languages.
• Local Expertise: Engage native speakers or local experts to validate the compliance of translated ads.

7. Building a Relationship with Google Support

• Utilize Support Channels: Regularly interact with Google support to gain insights and clarifications on policy-related queries.
• Feedback Loop: Provide feedback to Google about confusing policy areas to aid in refining their guidelines and your understanding.

By implementing these strategies, you can not only resolve existing issues but also fortify your business against future account suspensions, ensuring sustained success in your digital marketing efforts.

Common Mistakes When Handling a Google Ads Suspension Case

Dealing with a suspended Google Ads account can be a nerve-wracking experience, especially if multiple linked accounts are affected. If you’re responsible for paid user acquisition, the pressure can be even more intense. Yet, while it’s easy to make errors under stress, being mindful of common pitfalls can help you navigate the process more effectively.

1. Rushing to Appeal Without Diagnosing the Issue

One of the gravest mistakes is immediately filing an appeal without understanding the root cause of the suspension. Google Ads suspensions for policy violations, like circumventing systems, often require a detailed review. Take the time to identify what went wrong and address it before proceeding.

2. Creating New Accounts

Another error is attempting to bypass the suspension by creating a new Google Ads account under the same entity. Google’s algorithms can track such activities and may result in further complications. Always work on resolving issues with the suspended account rather than trying to start afresh.

3. Arguing with Google Support

Engaging in arguments with Google’s support team is unproductive and could worsen the situation. Keep all communications professional and focused on resolving the issue. Remember, they have control over their platform, and cooperating with them is in your best interest.

4. Submitting Multiple Appeals

Sending multiple appeals in quick succession is another common mistake. Google requests only one well-thought-out appeal. Prepare your case comprehensively, gather all necessary documentation and explanations, and submit one detailed appeal to maximize your chances of reinstatement.

In summary, the key to handling a Google Ads suspension is to remain calm, methodical, and professional. By avoiding these common mistakes, you can significantly improve your chances of resolving the issue promptly and efficiently.

Frequently Asked Questions about Google Ads Circumventing Systems Policy

Here we will discuss some of the common reasons on why a Google suspend account for Circumventing Systems Policy and how you can fix it.

Is compliance necessary to solve Circumventing Systems Policy?

“Yes, it is important to have your website fixed before we apply for appeal and get your Google Ads account restored.”

To prevent future circumventing systems suspensions, consider these essential steps:

1. Maintain Trustworthiness and Transparency: Always strive to be trustworthy and transparent in your advertising efforts. This foundation helps protect your account and your investment.
2. Regular Account Audits: Regularly check your account to ensure all actions comply with Google’s policies. Staying vigilant helps you catch any potential issues early.
3. Product Suitability Checks: Before adding new products to your campaigns, double-check their compliance with Google’s policies. This precaution can save you from inadvertent violations.
4. Immediate Response to Infringements: If you receive a message from Google about a policy infringement, act quickly to resolve the issue. Follow all instructions provided by Google to rectify the situation promptly.
5. Consider Professional Assistance: Creating and managing an agency account can be beneficial. An agency’s expertise can help avoid similar suspensions in the future, freeing up your time and resources to focus on other business aspects.

By following these guidelines, you can significantly reduce the risk of future suspensions and ensure a smoother advertising experience on Google Ads.

What does circumventing systems mean in Google Ads?

Google assumes either fake, deceiving, or abusing Google Ads network when they label your account for circumventing system. There can be many other reasons, and suspensions can be automatic or manually done by the Google team.

To better understand the common violations that lead to circumventing systems suspensions, let’s dive into specifics:

Cloaking

Cloaking is a method where different content is shown to users and Google to interfere with its review processes. This includes:

• Redirecting to non-compliant content.
• Inserting DNS to link to another page or content.
• Limiting access to your landing page and manipulating the content page.

Example:

One of my clients had their account suspended due to cloaking. They appealed the decision, but it was rejected. A thorough review by their web team couldn’t pinpoint any cloaking issues. After examining their site, I identified problematic elements, such as potentially fake reviews and sensitive topics like weight loss, which flagged their ads.

Violating Ad Policies Repeatedly

Repeated violations are a major red flag. If an ad is denied, it should be fixed immediately to avoid suspension. Continuous policy breaches can include:

• Creating new accounts or domains to post similar ads that were previously disapproved.
• Attempting to re-enter the system with a new Google Ads account after suspension.
• Using suspicious billing details or engaging in double serving.

Example:

A client advertising a health supplement faced multiple denials. Despite efforts to comply with guidelines, their ads made unsupported health claims, leading to suspension.

Creating Ads That Violate Policies

Violating ads can include creative attempts to bypass restrictions through:

• Showing prohibited content to gain more users or traffic.
• Using text manipulation, such as misspelling words to avoid detection.
• Misusing trademarks to dodge copyright restrictions.

Example:

One client’s mobile game app ads were flagged for text manipulation. They misspelled ‘free bonus’ as ‘fr33 bonuz’ to skirt Google’s rules. Despite corrections, the ads were still rejected.

These detailed examples and breakdowns illustrate the range of actions that can lead to circumventing systems suspensions. Understanding these common violations can help you navigate and comply with Google Ads policies more effectively.

Discover Why Your Google Ads are Approved but Not Receiving Impressions

If your Google Ads have been approved but aren’t generating impressions, you’re likely eager for answers. Here’s where you can find more information to solve this common issue:

1. Google Ads Help Center: Navigate to the Google Ads Help Center for a comprehensive range of articles and tutorials that address various reasons why your ads might not be getting impressions.
2. Google Ads Community Forum: Engage with experts and other advertisers on the Google Ads Community Forum. You can search for similar issues or post specific questions to get tailored advice.
3. Performance Reports and Diagnostics: Within your Google Ads account, utilize the built-in diagnostic tools and performance reports. These resources will highlight any issues affecting your ad visibility.
4. Online Marketing Blogs and Tutorials: Reputable marketing blogs, such as WordStream and Search Engine Land, often publish detailed guides on troubleshooting common Google Ads problems, including lack of impressions.
5. YouTube: Search for video tutorials on platforms like YouTube. Channels dedicated to digital marketing frequently post step-by-step solutions.

By exploring these resources, you’ll gain a better understanding of why your Google Ads are approved but not showing and learn actionable steps to correct the issue. Happy advertising!

Is it possible to reclaim a suspended Google Ads account?

Absolutely, reclaiming a suspended Google Ads account is possible. While it may appear daunting, don’t lose hope. By carefully investigating the root cause of the suspension, you can pave the way for reinstatement.

Here are some steps to guide you:

1. Review the Suspension Notice: Analyze Google’s email to understand the specific policy violations.
2. Identify Violations: Cross-check your ads and landing pages against Google’s advertising policies.
3. Make Necessary Adjustments: Rectify any issues mentioned in the notice.
4. Submit an Appeal: Fill out Google’s appeal form with detailed explanations and evidence of compliance.

By following these steps, you’ll improve your chances of getting your account back on track.

The Advantages of Having an Agency like AliRaza.co/Aarswebs.com Handle Your Google Ads Account

1. Expert Guidance to Prevent Suspensions

Navigating Google Ads can be tricky, especially with the constant policy updates. An agency provides expert guidance, helping you steer clear of pitfalls and avoid suspensions that could disrupt your campaigns.

2. Time and Resource Efficiency

Managing a Google Ads account demands significant time and effort. By entrusting this task to an agency, you free up valuable time and resources. This allows you to concentrate on other critical aspects of your business, like product development or customer service.

3. Proven Strategies for Better Results

Agencies possess industry experience and keep up with the latest trends. Their deep understanding of what works means your ads are more likely to perform well, achieving higher click-through rates and conversions.

4. Access to Advanced Tools and Analytics

Professional agencies use sophisticated tools and analytics to monitor and optimize your campaigns in real-time. This ensures your ad spend delivers the highest possible returns, with adjustments made swiftly based on performance data.

5. Comprehensive Reporting

With an agency, you get detailed reports that provide insights into your campaign’s performance. These reports help you understand your return on investment (ROI) and make data-driven decisions for future marketing strategies.

6. Peace of Mind

Perhaps one of the biggest advantages is peace of mind. Knowing that experienced professionals are handling your advertising efforts lets you focus on what you do best—running your business.

Me and my team is here to help with Google Ads Suspension & Management, please reach out via here.