When you’ve been advertising on Google Ads for a while, you know there’s no worse feeling than seeing that dreaded “Your Google Ads account has been suspended” message. One of our recent clients experienced this exact scenario — after completing advertiser verification, their account was suspended for Circumventing Systems + Multiple Account Abuse. In this article we’ll walk you through how we diagnosed the issue, the corrective actions we took, and how we got the account reactivated — so you can avoid the same fate (or recover faster if you’re already suspended).
1. The Suspension Trigger
This client’s account was flagged with the following suspension notice:
“Your Google Ads account has been suspended for circumventing system / multiple account abuse violation.”
These are both among the most serious violations according to Google’s own policy: Circumventing systems (which explicitly mentions multiple account abuse) and the separate policy on multiple account misuse. Google Help
In other words: even after passing advertiser verification, Google believed the account (or its related entity) was trying to bypass Google’s ad‑system protections or had multiple related accounts that ran in violation.
Common Triggers for These Violations
- Creating new accounts after a suspension in order to resume advertising. Google Help+1
- Running similar ads or campaigns from multiple accounts to avoid detection. Google Help
- Cloaking: showing different content to Google vs. real‑users (or using hidden redirects). PPC Hero+1
- Inconsistencies in website information, payment methods, business identity, and so on — all of which can flag the system.
Because these are considered “egregious” violations, Google may suspend accounts without prior warning, and reinstatement is difficult unless you can show complete compliance and transformation. Google Help
2. Our Audit & Restoration Protocol
When we picked up this case, we implemented a structured restoration process (which our team has refined over many years of ad‑suspension work). In this case we used a 160+ point checklist, covering website compliance, account structure, policy alignment, technical health, and communication with Google.
Key Audit Steps
- Website Review
- Walked through every page (home, product, checkout, policy pages, contact, about) to verify consistency and accuracy.
- Checked for placeholder text/images / duplicate content / broken links / “under construction” pages.
- Verified that robots.txt and sitemap files did not block Google crawlers while letting users browse normally. (Found dead links + disallowed pages)
- Confirmed mobile‑page performance was acceptable (slow load times create risk of mistrust).
- Business Identity & Contact Information
- Ensured that business address, phone number, email, time zone, payment methods shown on website matched what was in Google Ads account / Google Merchant Center / other related hubs.
- Verified social media profiles aligned with the website (no mismatched time zones, different business names, ambiguous branding)
- Checked that payment methods listed in footer/checkout matched those actually accepted (mismatches can trigger “mis‑representation”).
- Ads & Account Structure Review
- Looked at whether there were any other active or inactive accounts linked (even remotely) to the same business or owner that had a prior suspension.
- Assessed if any ad or campaign previously disapproved or flagged for policy violations had attempted to be re‑used in masked form.
- Examined if redirects, tracking parameters or landing pages were hiding substantial differences between what Google saw vs what users saw (cloaking risk).
- Policy & Compliance Checks
- Reviewed if claims in ads or on website were verifiable (e.g., “lose 7 kg in 7 days” without scientific proof = risky)
- Checked for misleading or exaggerated claims, unclear disclaimers, or inconsistent service/product information.
- Verified the business complied with advertiser verification requirements and that no false/fraudulent docs were submitted. Google Help+1
- Communication with Google
- Engaged with the Google partner rep (we’re an official Google Partner) to escalate the appeal, clarify the timeline, and submit evidence of compliance.
- Prepared a clear appeal document: summarizing violations, outlining what we found, listing the corrective actions taken, and confirming controls put in place to avoid recurrence.
3. The Fixes Applied
Here are some of the specific corrective actions we took for this client:
- Removed placeholder images and duplicate content; replaced with unique images and proper ALT/text descriptions.
- Updated the robots.txt file: removed excess disallows that were blocking Google’s crawler from key pages.
- Fixed dead links and cleaned up the site’s navigation to ensure Google sees the full site structure.
- Improved mobile page speed and user experience (slow sites often get flagged).
- Standardised business information: time‑zone, address, phone number, email, social links all aligned across website, Google account, and social profiles.
- Verified that payment methods shown to users matched those used in billing setup.
- Ensured ads and landing pages did not attempt to redirect users in hidden ways, or show Google one thing and users another (cloaking).
- Documented all changes and submitted these details in the appeal to Google.
4. Results & Timeline
After implementing the above fixes and submitting our appeal, we received the reactivation confirmation:
“Your Google Ads account has been reactivated … ads can start running again.”
Though every case is different, the key takeaway: Yes, a suspension for “Circumventing systems / Multiple account abuse” can be lifted — but only via comprehensive remediation and convincing documentation.
In this case we saw account spending resume, ads running again, and full access restored. That said — the timeline can vary. Some cases take days, others weeks—depending on severity and response from Google. StubGroup
5. Prevention: What You Must Do Going Forward
Prevention is always better than recovery. Here’s your checklist to avoid future suspensions:
- Always use one account per business, with proper tracking and payment method separation.
- Maintain consistent business info across website, ad account, social profiles, billing & Google accounts.
- Don’t create new accounts if you’ve been suspended — that itself is violation (multiple account abuse). Google Help+1
- Avoid misleading claims, exaggerated promises, or any form of cloaking/hidden redirects.
- Ensure your website is fully built, functional, with all required policy pages (privacy, refunds, shipping).
- Regularly review the ad account for old ads, paused campaigns, compliance errors; cleanup is key.
- Keep on top of Google’s policy updates. The ad‑ecosystem is changing fast. StubGroup
6. Final Thoughts
If you ever find yourself seeing that dreaded suspension notice, take it seriously — because for Google, “Circumventing systems” and “Multiple account abuse” are red‑flags that put your business in the highest risk category. But being suspended is not always the end. With the right audit, corrective action, and documentation, reinstatement is possible.
At AliRaza.co, with over 18 years of experience in Google Ads and as a Google Partner, we’ve helped businesses navigate these exact issues. If you’re dealing with a suspension, or want to ensure your setup is bullet‑proof, don’t wait until your account goes down. Reach out now for a complimentary review.
Ready for help? Visit Aarswebs.com to view our full service offerings (Google Ads audits, suspension recovery, website compliance, Shopify/WordPress development etc.) and schedule a consultation.
