How To Fix Your Google Adwords Suspended Account?

Google Adwords Suspended Account : How to Fix It | Google Ads Suspension & Recovery (2020)

(Last Updated On: November 10, 2019)

It’s been more than 10 Years I have been dealing with Adwords and during the journey, I have received several complaints from people on their Google Adwords Ads Account Suspension. Some people admit their mistake and some were unaware of Adwords strict policies and some literally had no idea on what caused this suspension. On the other hand, Adwords team is a little rude. (Thanks to scammers, policy violators and other reasons.)

So this is going to be a complete guide to get your Adwords Account Fixed.

Summary of the Article on How to Recover Google Ads Suspended Account

This article will highlight the following things.

  • Why Google Adwords Suspend their Advertiser’s Account?
  • What are the common notices Google Adwords Send you for Account Suspension?
  • Investigation and Determining the reason for your Account Suspension.
  • How to Fix the Violations?
  • How to Submit for an appeal and get your Adwords Account Back?
  • Detailed Guide on How to Re-activate your Google Adwords Suspended Account?

So let’s start

Why Google Adwords Suspend Accounts?

why google adwords suspended your account

Let’s discuss the common reasons, on Why is my Google AdWords account suspended?

  • Your website is not following Google Adwords Policies.(It can be copyrighted content, gambling content, pornography, under-construction content, misleading content or anything which is not being allowed on Google.)
  • Your account has malicious ads, sites, or apps
  • Your advertising strategy is based on traffic generation and you are not committed to provide a good user experience. (Poor content.)
  • Your ads are misleading and you are advertising wrong about your business/service or website. (For example, you are saying that you provide Free Web Hosting but you are secretly charging $100 for it (or) For more information, please have a look at False Advertising.)
  • You are doing cloaking. (Where a different website is shown to Google Editorial team and a user see’s a different website.)
  • You are using multiple Google Adwords Account for Same Business.
  • You are using same billing details for multiple Adwords Accounts.
  • Your account is closely related to an ‘already suspended account’
  • Having trademark issues.
  • Your website is selling illegal services.
  • Repeat Policy Violations. (One of the major issues people face!!!).
  • The Display URL and Destination URL in Ads is Different. [Violation of Ad Policies]
  • Unauthorized Access.
  • Sharing your Account with others.
  • Your website do not have a privacy policy and terms of service. (This is not always necessary but having it is always a good idea.)

A part from the above mentioned reasons, there are times when your Adwords Account is mistakenly being suspended by the Google Adwords team, the above mentioned issues are some of the main reasons why most of the time your Account is suspended, however in reality, the case may vary.

For more information on what Adwords say, Please have a look on Adwords Policies regarding suspended Accounts.

Let’s have a look on Common Adwords Suspension Notices

account suspended

  • Your Google AdWords account has been suspended for violation of Google’s Advertising Policies in this or a related account.
  • The Google Ads account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
  • Your Google AdWords account has been suspended because your billing information in this or a related account could not be verified. Learn more
  • Your Google AdWords account has been temporarily suspended due to suspected unauthorized access attempts.

 

Find the reason/Investigation on why your Google Adwords Ads Account is Suspended

investigation

Now the first thing you need to do to reactivate your AdWords account is to find out the reason, why Adwords have suspended your account, because that is the first thing you need to do to get your Account back.

Each Suspension Message has it’s own reason for suspension

Your Google AdWords account has been suspended for violation of Google’s Advertising Policies in this or a related account.

If you have got this suspension message, it means your Account has been suspended for one of the following reasons;

  • You had a previously Banned Account.
  • You are using black-listed keywords such as Tobacco, Cigarrettes, Casino, Porn.
  • Un-allowed redirects and cloaking, you show something different to Google Spiders/Crawlers and different to the audience who are landing through clicking on your ad.
  • Repeated Disapproved Ads are also one of the primary reasons why your account is being suspended, note that Adwords suspend your Account after an ad is disapproved, but they suspend when you do it excessively.
  • Sudden Budget Increase is harmful for Adwords Account and can put your account in Adwords radar which may lead to the account suspension.
  • If you have tried using an already suspended domain or website, then thats the reason for your account suspension.

 

Google Adwords Suspended for Repeated Violation :

Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.

There are many reasons if this message was displayed along with your Google Adwords Account suspension, however I’m summarizing few of them.

  • Your landing page is violating the Google TOS (Terms of Service)
  • You are sending traffic directly to Affiliate Offers. (Google does not allow that, Google wants you to have a landing page on your own. You can only send direct traffic to that offer if you are the owner of that website otherwise you need a landing page.
  • You are trying to advertise or promote restricted products or services such as Tobacco, Cigarrettes, Casino, Porn.

Google AdWords account has been suspended because your billing information in this or a related account could not be verified. Learn more

I often see, when people looking for their query on : Adwords account suspended billing information.

Then let me tell, Such type of Account suspensions occurs when you enter fake billing information, typically done using virtual credit card and entering random names and profiles, Google is smart enough to detect that.

 

Unauthorised Attempt

Your Google AdWords account has been temporarily suspended due to suspected unauthorised access attempts.

This usually happens when you try to log into your account using public proxies, random VPN, RDP or from a remote location from where Adwords didn’t expect you to login. I do travel a lot and it’s never been an issue for me while logging in from another country but remote locations, VPN, RDP and Public proxies are different things.

Unfair Advantage Policy

Your account violated the Unfair advantage policy.

This is a new kind of error with Google updated their policy and they states this when people have similar or diversify content and they are promoting it through single or multiple accounts over adwords. ‘We don’t allow advertisers to promote the same or similar content from multiple accounts on the same or similar queries’.

The above solutions fairly answer the main question ‘Why would an account be suspended? & What does it mean when your account has been suspended?’

How do I Un suspend my Google Adwords Ads account?

Once you have find the reason, such as why your account was being suspended, let’s move on to the next step, where we will be finding different solutions to get the account re-instated.

Fix your Suspended Site :

If your website is being suspended, then Adwords have written a strategy on how to fix your suspended site and how to re-submit for a review. Click here for more details on that.

Fix the Disapproved Ads :

If your ads are being disapproved, please checkout the Adwords Policies on ‘How to Fix Disapproved Ads’ to get it corrected.

Asking Google For Policy Questions :

If you are still confused and have doubts and want Adwords to answer your questions on ‘Ads’ or ‘Policy’, Please ask them here.

Any other reason :

Checkout the above reasons to see why your Adwords Account was in suspension mode, once you get a clear idea on what is the main reason behind your account suspension, you can then move on to the next step.

As a rule, Please do not submit your ads for review until you’re sure that the violations are fixed. If you are still having a trouble in finding the exact reason, it’s always better to hire a Professional.

 

Note down Points :

Once you figure out, what was wrong with your Account, please write down everything, what was wrong and what steps you have taken to correct. For instance, if you have a website which violates Ad policies and then what steps you have taken to correct it. Further on, If your account was being used from a remote place (un-authorized access) what was the reason? and a clear strategy on you will not do it again.

Contacting Google Adwords Ads Team :

Your next strategy should be to reach Google Adwords Team, there are multiple ways for this. One way is to file an appeal regarding Adwords Account Suspension and the other best way is to call them. Personally, I always prefer to call them, since I’m a part of a Google Partner Company and we have a personal rep, If you are confused here on how to go ahead or have some reservations or hesitations, You can always ask your Adwords Account Manager to do these things, in case if you want me to do it for you, you can hire me for this.

  • The strategy here is to be that you need to be a professional and want to give an impression that you are very serious regarding your Business and it’s relation with Google Adwords so that Google team can understand your situation.
  • The next thing to keep in mind is that, you need to inform them on what kind of policies you violated and how you rectified them. (Please be descriptive as much as possible, You want Google to know that you are keen to maintain a healthy relation with them.)
  • Ask them too for any other changes which are need to be done and how you can stay safe from these suspension notices. (Even if you know all these, it’s still better to ask them.)

Patience

Patience is the key here, as you need to be patient so you can be taken care properly. Please keep in mind that the review and the whole process can take anywhere from 2 days to 2 weeks, and you may need to call multiple times to get your issue resolved. (Depending upon the situation). A part from Adwords Management, I also provide services to get your account restored, so you can reach me for that too.

Some recent CASE Studies where I was able to Un-Suspend few Google Ads accounts successfully :

Here is the look for recent case studies where I was able to successfully unsuspend adwords account :

adwords suspension case6 adwords suspension case6 adwords suspension case6 adwords suspension case6 adwords suspension case6 adwords suspension case6

 

Hire Me To Get The Job Done for Google Adwords :

At the moment, I charge $249 per Google Adwords Case Suspension. In case you are interested in re instating your Google Ads account, please fill the form below and let’s get in touch. Keep in mind that I also offer Adwords Management and Maintenance too.

Your Name (required)

Your Email (required)

Subject

Your Message (Also mention your Skype ID)

Buy A New Google Adwords Ads Account

In case if you are looking to buy a new Google Adwords Account from our Google Partner MCC, it will cost you $249 and if it doesn’t violate any adwords policies and follow the instructions provided, it will also have 10 days replacement warranty. Please make sure that our accounts are always better than normal accounts since we are a Google Partner Company and we have a premium support.

Your Name (required)

Your Email (required)

Subject

Your Message (Also mention your Skype ID)

Adwords and SEO Management :

If you are looking me to assist with your existing or new adwords campaigns or u need to improve your organic rankings, I can assist  you as well in it.

Skype ID : aghaaliraza1

Frequently Asked Question on Google Ads Restoration | Suspension and Fixing the Adwords Violation

What does it mean when your account has been suspended?

It means you can no longer participate in Google Ads program to display your ads on Google Search engine and their partner websites.

What happens if you don’t pay Google ads?

If you don’t pay your remaining balance in your Google adwords account, your account will be suspended and ads wont run any more unfortunately and you will be terminated from Google for further participation in their ad network program.

Resources on Google Adwords Suspension:

Do checkout the below resources, for sure it will be a great help for you to read.

Also Read Related Adwords :

Please make sure to have a look on these articles too, they are going to be a great resource for you.

Caution :

Please note that, the above methods ‘Does not’ always work, however it is seemed to be effective for majority of times, and the steps laid above are all what you need for account restoration however if you are looking for me to assist you, then don’t hesitate to contact me.

Conclusion on Google Adwords Ads Suspension :

What’s your take on the article? Did you like this article on how to reactivate your google adwords  ads suspended account? What points regarding  Google Adwords Ads Suspension I missed? Anything you want me to add in it? What strategies working for you to get your Adwords Account? Will you follow this guide? Make sure to comment.

 

About the Author: Ali Raza

An Internet Entrepreneur who converts visitors into customers; A Google & Microsoft Advertising Professional with years of experience in Internet Marketing, Social Media and Blogging.

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100 Comments

  1. You mentioned that login via random vpn results in acc. suspention, does that make legitimate VPNs save for login

  2. Hi Ali, my adword been suspended due to “Suspicious Payment” this issue, can i please advice me some of tips or reason to let me know why this happen in my Adword long term account and Adword new account also. Thanks!

    P/S: This both account been used same credit card.
    Thanks again and hope can have some answer from you.

  3. Hey Ali, thanks for the great post.

    However several times you mention that we can call Google if our account gets suspended.

    I am not a Google partner and so when I call them, the phone automatically gets disconnected after I am told that my account has been suspended.

    Could you please update that part for us regular folks who just manage our own accounts and thus don’t have access to any personal Google reps?

  4. Hi Ali,My account is suspended for “suspicious payments” we tried to fix it by make a new payment method but the issue is I can’t pay my outstanding balance because the make payment button in billing is grayed out ! i called multiple times to Google but I find it very frustrating that I cant speak to a person to get this resolved it just seems to be an infinite loop that’s getting me no where.
    i hope you can help me

    Regards

  5. Hello Brother I am facing a strange issue with my adwords account my account was working very well but suddenly it goes under review again I was getting calls and queries but suddenly everything stopped by google I really don’t know what happens to my account it’s created in Ireland and I was operating the Campgain from Pakistan is this the reason or there is some other issue please help me out one more thing it’s a new account new domain and everything is new approved by google yesterday but now it’s still under review again I really need to know what is going on Thanks Jazakallah

  6. Hello, my merchant center account go suspended on Monday , I’m getting the email that says

    ur Merchant Center account has been suspended, and your products no longer appear on Google Shopping. Note that a suspension notification is also displayed in your Merchant Center account. In addition, related Merchant Center accounts may also get suspended.

    — Policy violations to fix

    Your Merchant Center account (Spw Industrial, ID: 105557499) is in violation of the following policies:

    UNTRUSTWORTHY PROMOTIONS (MISREPRESENTATION OF SELF OR PRODUCT)

    The online shopping experience offered through your website was considered unsatisfactory for Google Shopping users at this time. In determining whether a merchant or site is untrustworthy we may review information from multiple sources including your website, product listings, accounts and 3rd-party sources. Due to the sensitive nature of the review we are unable to provide further details. Finally, we encourage you to build a track record of good customer service.

    I called and emailed but keep getting the same email

    Can you help me with this?

  7. Adwords suspended my account for “suspicious payments”, Haven’t received any answer from google yet and i really need to overcome this problem in order to run my campaign. Any suggestions?

  8. Absolutely amazing post! Really like your take on this – fortunately my account has never been suspended since using Adwords in the last 5 years however I hear of other accounts that get suspended and businesses suffer big time! I had a query – are accounts who spend large amounts on Adwords (e.g. 60k dollars per month plus) less likely to be suspended than accounts with little ad spend? Also how many times does an ad have to be dissaproved be considered repeated too much to warrant a suspension, and is it ok if you fix these disapproved ads straight away?
    Best wishes!!

    1. Hello Nabil,

      Yes, accounts with big spend are less likely to be suspended. The number of time an ad needs to be disapproved for an account to get suspended varies on various factors such as, account age, domain, account spend, niche and target market.

  9. Thanks for such a relevant information. As a Digital Marketer, your above-mentioned blog would help me lot as I myself was facing the same problem of account suspension now and then. Thanks for the information, I will keep it in mind affirmatively.

  10. Hi Ali,

    My Adwords account got suspended due to suspicious payment activity, how can I get it unsuspended?

    Please help.

  11. Hell Ali Raza,

    I have this small education consulting and help business. I recently started Adwords two weeks ago, none of my ads were disapproved, everything was working and suddenly Google has suspended my account for “circumventing the system”. This is really stressful as this is quite a lucrative outlet and I want to avail this.

    I am not sure what to do, many of my competitors are running their campaigns, some of them even provide academic papers which is totally prohibited but their accounts are running fine.

    Can you come back to me? So we can discuss if you can help me?

    Regards,

    1. I’m facing same error in adwords, Google support have no idea about “circumventing ”

      Can you please help me out, how can i re-activate my account

  12. I am a Digital Marketing trainer and have just shared this article with my students in today’s class on Google Adwords (now Google ads). It helped me and will definitely help my students too!!

    Thank You for Sharing!!

  13. Hi Ali Bhai,
    Fantastic article. Learned a lot as my account is in suspension now. I have sent you a message via contact me form.

    Is there any other way to reach you to discuss my options please?

    Thanks,
    Suresh

  14. Hi Ali,

    My Adwords account got suspended due to suspicious payment activity, how can I get it unsuspended?

    Please help.

  15. Hi Ali
    My account shows misrepresentation and i’m trying to figure out and i’m not able to find a single err out of my account do help help in Re activating my Google ads account , I also have Emailed you .

    Thanks
    Anees Zaid

  16. Hi Ali,
    I run a shopify store and for some reason my adwords account got suspended saying it violated the circumventing policy, my google merchant account also got suspended.
    I need to discuss this in detail on email actually, if there’s anyway you could help me please let me know. I have received a mail for google saying my account cannot be reinstated.

  17. My google adword getting suspended Error showing “Google ads account suspended because we’ve identified suspicious behaviour in the payment acitivity”

    I made 3 campaign with new RDP and new cards. Billing address same as on cards.

    Can you pls help in this regard.

    My email : dekanto2018@gmail.com

  18. Hi Ali, my Adwords been suspended due to “Suspicious Payment” this issue, can i please advice me some of tips or reason to let me know why this happen in my Adwords long term account and Adwords new account also. And please share
    Please provide any additional information that you feel will help us review your account. * this part of appeal format. Thanks!

    P/S: This both account been used same credit card.

  19. Hi Ali, well my account got suspended for circumventing system violation. i filled the appeal for and after 3 days i got a this message below; but still my account still shows suspended. i want to know if i have to give them time so that it will be reflected in their system that they have unsuspended my account?
    This is the second message i got from them;
    Dear advertiser,

    Good news!

    I’m happy to let you know that our specialist team has re-reviewed your account and you can now use it to advertise.

    Please note that ads may still be disapproved if they do not comply with our policies. You can review our advertising policies on our Help Center.

    We appreciate your patience during this review and apologize for any disruption it might have caused.

    Important

    We periodically review accounts to ensure that all ads meet our advertising policies, to verify billing information, and to maintain account security. Per our Terms and Conditions (https://ads.google.com/select/tsandcsfinder), accounts can undergo review at any time.
    For security reasons, we’re unable to share further information regarding the review process, but we thank you for your cooperation and understanding.
    If your ad seems to not be running, try using Ad Preview and Diagnosis tool. This tool can help diagnose why your ads aren’t appearing. You can find details at https://support.google.com/google-ads/answer/148778?hl=en.
    If you have any additional questions, please feel free to contact us through our support center (https://support.google.com/google-ads/contact). We look forward to providing you with the most effective advertising available.

    Sincerely,

    The Google Ads Team

    Google Inc. | The Google Ads Team |Google Marketing Solutions | ads.google.com

      1. Sir Ali Raza
        My adword account is suspended due to suspicious payment

        Kindly tell me how can I fix this problem
        Regards: Muhammad Nauman

  20. Hi Ali,

    My Adwords account got suspended due to suspicious payment activity, how can I get it unsuspended? I have put my payment information on several accounts, is that the reason? What can I do about it? Thank you for your help

  21. Since one month i am getting my adword account suspended whether i put campaign or not. The reason for suspension is “Suspicious Payment” activity.

    Please share reality of it

  22. Hi,
    I would like to get my payment back for one of my suspended google ads account. I cancelled the account few months before. I already filled up the form of google. But, no status from google.

    Can you help me to solve this issue?

  23. Hello Ali, My adwords account is suspended – Your account violated the Circumventing systems policy. Please help me

  24. Hello Ali, I’m experiencing the same issue, got this notification on dashboard: Your account is suspended – We’ve detected suspicious payments in your account.

  25. My account kis suspended can you guide how it will be unsuspended
    reason for suspend “Your account is suspended – Your account violated the Circumventing systems policy”

  26. Your account is suspended – Your account violated the Misrepresentation policy. after filling form Dear advertiser,
    Thanks for your continued patience during this process. We’ve confirmed that your account is in violation of our Google Ads policies. Since this decision is final, the account will not be reinstated. Please avoid creating additional Google Ads accounts, as they will be subjected to the same suspension.

    Our support team will not be able to give you any more specifics on the suspension.

    We appreciate your understanding and cooperation.

    Sincerely,

    Elizabeth

  27. Hi there,
    I’m always getting a suspension due to suspicious payments, tried many things, still unable to fix this. Can you advise me please.
    Thanks

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