Written by: Ali Raza
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Google Ads PPC Case Study 2026 (Local Taxi, UK): £1 CPA, 4,873 Conversions & The Weekend 24/7 Play
Google Ads Case Study – Local Taxi (UK) A practical look at how we took a local taxi advertiser from scattered structure to a geo + daypart system and evolved bids from Manual CPC to Max Conversions—finding a surprising winner: weekend 24/7. Why We Always…
Written by: Ali Raza
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Google Ads Q&A: Display Network, Keyword Structure, Persona Overlap, and How to Get More Leads (2026)
If you’re managing Google Ads and your manager/client keeps pushing you for “more leads” and “top position every time,” you’re not alone. These are some of the most common (and most misunderstood) expectations in PPC. In this quick Q&A-style guide, I’m going to break down…
Written by: Ali Raza
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How to Fix Compromised Site Policy Error [2026]
Google Ads “Compromised Site” policy is one of the most serious and frustrating disapprovals advertisers face. You fix the website.Google confirms it’s okay.You resume ads.And suddenly… it comes back. Why does this happen? In this detailed guide, I’ll explain: • What Compromised Site policy means•…
Written by: Ali Raza
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Competitors Bidding on Your Brand Name in Google Ads/Bing Ads/Meta Ads: What I Do in Practice (And Why)
Competitors bidding on your brand keywords is one of the most common “panic moments” in Google Ads. You open Auction Insights, or you search your brand name and notice a competitor’s ad sitting above you. Instantly the questions start: Do we increase budget?Do we raise…
Written by: Ali Raza
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Google Ads Budget Not Spending (Limited by Bid Strategy) — Fix It Fast (SaaS Search Campaign)
Google Ads Budget Not Fully Spent? Here’s Why It Happens If you’re running Google Ads and your daily budget isn’t spending, it’s frustrating—especially when your CTR looks strong and CPC is reasonable. One of the most common warnings you’ll see is:“Limited by bid strategy”This usually…
Written by: Ali Raza
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How to Display Your Company Logo in Google Search Ads (Fast Walkthrough)
You’ve probably seen search ads that include the brand’s logo next to the headline. It looks official, builds trust, and lifts CTR. If you tried to upload a logo in Assets and the option wasn’t there, or you uploaded a logo that never shows, this…