Written by: Ali Raza
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How to Improve CTR with Broad Match Keywords in Google Ads (2026 Guide)
🚀 Introduction Are you struggling to get a good CTR (Click-Through Rate) using Broad Match keywords in Google Ads? You’re not alone. Many advertisers avoid Broad Match because it often attracts irrelevant clicks and low-quality traffic — but what if I told you that with…
Written by: Ali Raza
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Should You Duplicate Google Ads Campaigns to Scale in 2025? Here’s the Truth
If you’re running a profitable Google Ads campaign, especially in affiliate marketing, the next logical step is scaling. But should you duplicate your campaign on another account to achieve that? The short answer: No — unless you do it the right way. In this post,…
Written by: Ali Raza
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🥾 How to Get Google Ads Traffic Only for Your Product Name (Wonder Boots Example)
You’ve just launched your new product — Wonder Boots — and you’re ready to drive serious traffic and brand awareness through Google Ads. But here’s the catch… You only want to attract people searching specifically for Wonder Boots — not “hiking boots,” “winter shoes,” or…
Written by: Ali Raza
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🧪 How to Test Broad Match Keywords Successfully in Google Ads (Without Wasting Budget)
Broad match keywords often get a bad reputation for being too “loose” or unpredictable. But with the right method in place, they can drive high-quality traffic and uncover new converting search terms you never thought of. The key is testing broad match correctly — especially…
Written by: Ali Raza
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đź“Š How to Predict the Impact of Google Ads Recommendations on Your Optimization Score
When managing Google Search campaigns, one of the most valuable (yet overlooked) tools is the Recommendations tab. It not only shows areas for improvement but also gives you a score — the Optimization Score — that reflects how well your campaigns are set up to…
Written by: Ali Raza
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🧩 How Google Ads Assets Help Users Get What They Want from Search
In the fast-paced world of digital marketing, capturing user attention on the Google Search results page is everything. You have just a few seconds to show people why your ad is worth clicking. That’s where Google Ads Assets come in (formerly known as “ad extensions”)….