All posts in Google Ads

If you’re running app install campaigns on Google Ads and struggling to make them profitable — don’t worry, you’re not alone. In this article, I’ll break down a real user scenario and explain step‑by‑step what’s going wrong and how to fix it to get profitable…

If you’ve been running campaigns on Google Ads, you’ve probably wondered how to improve your ad rank. A higher ad rank doesn’t just improve your ad visibility, it also lowers your CPC (Cost-Per-Click) – meaning more results for less money! In this guide, I’ll break…

If your Google Ads cost per click (CPC) has suddenly increased—or even doubled—you’re not alone. Over the past few weeks, many advertisers (especially in fitness, eCommerce, and competitive niches) have noticed sharp CPC spikes for keywords like dumbbells, fitness equipment, and workout programs. The good…

If you’re running a drone videography company in 2026, you’re likely already aware of how competitive the creative services space has become. Whether your drone footage targets filmmakers, producers, real estate agents, or business event planners, Google Ads offers an exceptional way to reach your…

Pay‑per‑click (PPC) advertising through Google Ads can generate massive returns — but only when properly audited and optimized. In this guide, we’ll break down a full audit process while showing you key strategies to improve conversions, lower costs, and scale your campaigns. Whether you’re a…