If you’re running Google Ads and suddenly get hit with the dreaded disapproval message:
“Health condition-related services, procedures, or products aren’t allowed in personalized advertising” — you’re not alone.
In 2025, Google’s advertising policies around health-related services and personalized ads have become stricter than ever.
In this guide, I’ll walk you through:
- What this policy actually means,
- Why your campaign may be getting disapproved,
- And how to fix the issue and get your ads back live — legally and ethically.
⚠️ What the Policy Means
Google restricts advertisers from promoting sensitive health-related content in personalized advertising — this includes targeting users based on:
- Chronic medical conditions,
- Mental health disorders,
- Sexual health,
- Fertility, pregnancy-related services,
- Weight loss procedures,
- And even cosmetic surgery in some cases.
Personalized Advertising = Risk Zone
If you’re using audience targeting, remarketing, or demographic layers, Google considers your ad as personalized — and this is where the policy hits.
❌ Common Triggers That Get Ads Disapproved
Here are some red flags Google looks for in health-related campaigns:
1. Targeting Specific Conditions
Example: “Get Relief from Rheumatoid Arthritis Today”
→ ❌ Violates personalized ad policy.
2. Before & After Images
Especially for skincare, weight loss, hair transplant, or cosmetic treatments.
3. Using Sensitive Keywords
Words like “cure,” “treatment,” “anxiety,” “depression,” “erectile dysfunction,” “IVF,” etc., trigger policy scans.
4. Audience-Based Targeting
Using custom audiences, remarketing, or even age/gender filters in sensitive verticals.
✅ How to Fix the Issue (Step-by-Step)
Let’s fix your campaign and get it compliant.
Step 1: Switch from Personalized to Contextual Targeting
- Remove any audience segments (interests, behavior, remarketing lists).
- Focus on keyword-based search campaigns without layered targeting.
Step 2: Revise Your Ad Copy
Do:
- Talk about benefits generally: “Feel better, live stronger.”
Avoid: - Mentioning conditions directly: “Treat anxiety today.”
Use generic health-focused language that promotes wellness — not diagnosis or treatment.
Step 3: Review Your Landing Page
Even if your ad is clean, your landing page might trigger disapproval.
- Remove any sensitive claims.
- Avoid testimonials or images suggesting transformation.
- Ensure you have disclaimers if you mention health-related outcomes.
Step 4: Submit for Review
After making edits, request a manual review via Google Ads support.
🛡️ Best Practices to Avoid This in Future
- Avoid remarketing for health-related services.
- Use generic language that doesn’t diagnose or treat.
- Run contextual ads only.
- Stay updated with Google Ads Policy Updates.
💡 Final Thoughts by Ali Raza
In my years of managing PPC campaigns, health niches have always been challenging due to evolving ad policies. But with the right structure and understanding of Google’s rules, you can run high-performing compliant campaigns.
Need help with a disapproved ad or a compliant Google Ads setup?
👇 Let’s connect and get your campaign running the right way!
