Short answer: In many countries you can run Google Ads for forex training/education, provided you keep the offer strictly educational and comply with Google’s Financial products and services policy. If you cross into promoting actual trading services (brokerage, exchanges, rolling spot forex/CFDs), certification and location-specific approvals apply—and your copy/landing page must meet stricter rules. See Google’s current policy pages for Financial products & services, Complex speculative financial products, and location-specific Financial Services Verification.
Why finance is stricter (and what that means for trainers)
Finance (like health) is a high-risk vertical on ads platforms. Google requires clarity about who you are, what you offer, and how users are protected. Misleading claims—even unintentionally—can trigger Misrepresentation / Unacceptable business practices enforcement. For trainers, that means your site and ads must avoid implying you provide brokerage services, guaranteed returns, or “secret systems.”
Trainer vs. Trading Service: draw a bright line
- Education-only (trainer/coach/school): courses, webinars, curriculum, coaching—no account opening or execution, no signals linked to specific brokers, no managed accounts.
- Trading service (restricted): CFDs, rolling spot forex, spread betting, exchanges, or anything resembling trade execution, account signup, or incentives to trade. These require certification and local licensing in many countries.
If your landing page links users to open a trading account or promotes specific trading products (CFDs/RSF), you’re likely inside Complex Speculative Financial Products and must follow certification rules per location.
When Financial Services Verification applies
Since 2021–2025, Google has expanded Financial Services Verification (FSV) to multiple markets (e.g., UK, AU, IN, etc.). In these countries, many advertisers that mention financial services—including some education providers—must pass FSV before ads can serve. Requirements are country-specific and reference local regulators. Check the country list and instructions and apply per targeted location(s).
Practical rule:
- If you advertise in a country covered by FSV, assume you’ll need to complete it—even as a trainer—unless Google explicitly excludes pure education in that market. It’s faster to prepare than to be blocked mid-campaign.
Landing page checklist (education offers)
Use this as your QA before launching:
- Identity: legal business name, physical address, phone, and domain email on Contact page + footer. Align with your billing profile and invoices. This reduces misrepresentation risk.
- Offer clarity: prominent text like “Education & training only—no investment advice; no account opening or trade execution.”
- Risk warning: clear, legible disclaimer stating that trading carries risk and past results don’t guarantee future performance. (If your country mandates specific wording/format, follow it.)
- No guarantees: avoid “guaranteed profits”, “zero risk”, or backtest screenshots sold as certainty. These can trigger enforcement under misrepresentation.
- Policies: localized Terms, Privacy, and Refunds (for courses/coaching). Match governing law to your country; provide support SLAs and refund logic.
- No brokerage CTA: don’t host “Open trading account” buttons or affiliate links that look like execution unless you’re certified for that market (and your ad clearly reflects it).
- Proof responsibly: testimonials should be typical and honest. If you show case studies, include context and risk caveats.
Ad copy that stays out of trouble
- Do say: “Forex training course,” “Live coaching/webinar,” “Technical analysis basics,” “Education only,” “No investment advice.”
- Don’t say: “Double your account in 30 days,” “Guaranteed daily profits,” “Win-rate 98%,” “Broker-approved signals,” “Open your trading account now” (unless certified for that market).
Geo & language targeting: Make sure your ad languages and locations match where you’re allowed to promote. In some markets, Google enforces additional disclosures or bans certain products altogether—especially around speculative financial instruments.
If you are also a broker/exchange (or you link to one)
Then you’re under Complex Speculative Financial Products with certification and local licensing requirements (e.g., CFDs/RSF). You’ll need Google certification and to meet local regulator rules per target country before ads run.
A simple 12-step launch plan for Forex training
- Map your offer: courses/coaching only; remove account-opening CTAs.
- Add identity blocks (footer + Contact) with legal name, address, phone.
- Publish localized Terms, Privacy, Refunds.
- Add risk disclaimer (visible above the fold or near the primary CTA).
- Review ad copy for any implied guarantees; strip hype language.
- Check whether your target country requires Financial Services Verification; if yes, complete it first.
- If you ever mention or link to trading products (CFDs/RSF), pause and pursue the relevant certification(s).
- Build a brand-safe keyword set: “forex training”, “forex course”, “learn forex”, “technical analysis course”.
- Negative keywords to avoid broker intent (e.g., “open forex account”, “broker”, “mt5 download”).
- Use lead forms or a simple course funnel; avoid excessive urgency (“only today!”).
- Set up conversion tracking for leads/purchases; keep claims factual (no earnings metrics).
- Launch softly, monitor disapprovals, and keep your appeal packet ready (screenshots of disclaimers, policies, identity).
What about crypto education?
Similar logic: education may be permitted in some markets, but trading/exchange ads face strict rules and, in various times/regions, outright restrictions. Always check current country rules on Google’s official policy hub before launching.
Final verdict
- Forex training (education): Usually allowed with careful compliance; in certain countries you may still need Financial Services Verification.
- Trading services (CFDs/RSF/brokerage): Certification + local licenses per target country, plus strict ad/LP requirements.
- When in doubt, align your copy and landing page to education-only, add risk disclaimers, keep identity transparent, and check the country’s FSV page before you spend.
Need help? My team can audit your page, implement the right disclaimers/policies, and guide you through FSV or certification as needed. Contact us via Aarswebs.com
