Google Ads Audit for Website Design Services: How to Fix Low Quality Score, Broad Match Waste, and Landing Page Conversion Issues
Category: Google Ads
Running Google Ads for website design services can be very profitable, but it can also become expensive very quickly if the campaign is not structured properly. Recently, I reviewed a Google Ads account for a website design agency based in the UK. At first glance,…
Landing Page Optimization Advice Using Google Ads and GA4 Data for Consultancy Businesses
Category: Google Ads
When you run a Google Search Ads campaign for a consultancy business, your landing page can either support conversions or quietly kill them. A lot of advertisers focus too much on keywords, ad copy, and bidding strategies, but forget that the landing page is where…