Written by: Ali Raza
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Effective Way to Structure a Google ads Campaign For a New Ecommerce Store (PMax → Search)
When you’re launching with a lean catalog, the fastest, least wasteful path is a two-stage system: Performance Max to discover winners, then Search to control cost & scale. It’s the same principle behind my ROI-positive builds and case studies. Table of Contents 1) Why PMax…
Written by: Ali Raza
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Google Ads Dropped After a Budget Increase? Recovery Guide (Change History, Ramp Plan, & Experiments)
If performance tanked right after you increased budget and applied support/auto suggestions, don’t keep tweaking live. Stabilize first: use Change History to revert risky edits, restore relevance (structure/ads/negatives), verify tracking, and ramp budget gradually. Test anything new via Drafts & Experiments. What usually goes wrong…
Written by: Ali Raza
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Google Ads What Went Wrong : Here’s the Fix: CTR, QS, SKAGs, & Negatives
If your broad campaign (A) is converting but your precise/product-name campaign (B) barely serves and pays huge CPCs, the culprit is usually low CTR, which crushes Quality Score and inflates CPC. Fix it by tightening structure, ad copy, and landing page relevance, plus negative keywords…
Written by: Ali Raza
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Manual CPC vs Max Conversions on Google Ads with High CPC Niches
Key Takeaways (TL;DR) Why Website-Selling Is Hard (and Still Worth It) The niche is extra competitive: many advertisers, overlapping keywords, and inconsistent intent. That pushes CPC up and punishes broad setups. The counter? Tight targeting + compounding relevance. See how we structure profitable accounts in…
Written by: Ali Raza
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Google Merchant Center Suspension (Healthcare & Medicines): Real Case Study + Step‑by‑Step Restoration Checklist
A client’s Merchant Center was suspended for Healthcare & Medicines: Forbidden items / misleading claims. Root cause: wrong product image + mis‑labeled description confusing Google’s systems. We removed one risky SKU, corrected data for the other, ran a sitewide compliance audit (robots.txt, Search Console, landing…
Written by: Ali Raza
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Commercial Roofing Google Ads Not Converting? 10-Step Rescue Plan (2026)
Thirty days, plenty of clicks, no conversions — and a client who’s strictly commercial roofing. I see this a lot. The fix isn’t one trick; it’s a short sequence that restores volume, relevance, and trust. Below is my 10-step rescue plan you can apply today….