Three Campaign Best Practices After Implementing Smart Bidding & Broad Match on Google Ads

Using Smart Bidding together with Broad Match in Google Ads can unlock stronger reach and smarter bid optimization. But activating those tools isn’t enough on its own — you need to follow key practices to keep performance healthy, efficient, and scalable. Here are three campaign…

Where to View Bid Status, Performance Trends, and Conversion Delay in Google Ads

When managing a Google Ads campaign — especially those using automated bidding (like Target ROAS or Maximize Conversions) — it’s critical to monitor not just performance, but also how your bidding strategy is functioning under the hood. This brings us to one of the most…

What determines whether a Search ad shows in the results for a query, and in what position?

When you run a Search campaign (e.g. in Google Ads), many advertisers wonder: What factors determine whether my ad is eligible to show for a given search query, and how does Google decide the ad’s position? Understanding this is crucial, because you don’t just “bid…

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

Building a Strong Conversion Measurement Foundation for Value‑Based Bidding When you move into value‑based bidding (e.g. maximizing conversion value, target ROAS), your bidding algorithms become more sophisticated — but they also rely heavily on accurate conversion measurement. Without a solid measurement foundation, your bidding can…

Which Two Asset Types Can Also Be Served as Account‑Level Automated Assets in Google Ads?

In Google Ads, “automated assets” (also called “automated extensions”) are extra pieces of information or links that Google can automatically attach to your ads when the system deems them beneficial. Some of these assets can be enabled at the account level, meaning they become eligible…

🎯 Hostinger Domain Coupon Code 2025 – Save Big on Your Next Domain! (Oct 2025)

Are you looking to register a new domain name or move your website to Hostinger? Great news! With a Hostinger Domain Coupon Code, you can save big on your purchase and even get a FREE domain with select hosting plans. In this guide, I’ll show…