In today’s evolving digital landscape, artificial intelligence (AI) is at the core of how marketers reach the right audience at the right time. One of the most impactful uses of Google AI is its ability to help marketers connect with potential customers through natural language…

Using Smart Bidding together with Broad Match in Google Ads can unlock stronger reach and smarter bid optimization. But activating those tools isn’t enough on its own — you need to follow key practices to keep performance healthy, efficient, and scalable. Here are three campaign…

When managing a Google Ads campaign — especially those using automated bidding (like Target ROAS or Maximize Conversions) — it’s critical to monitor not just performance, but also how your bidding strategy is functioning under the hood. This brings us to one of the most…

When you run a Search campaign (e.g. in Google Ads), many advertisers wonder: What factors determine whether my ad is eligible to show for a given search query, and how does Google decide the ad’s position? Understanding this is crucial, because you don’t just “bid…

Building a Strong Conversion Measurement Foundation for Value‑Based Bidding When you move into value‑based bidding (e.g. maximizing conversion value, target ROAS), your bidding algorithms become more sophisticated — but they also rely heavily on accurate conversion measurement. Without a solid measurement foundation, your bidding can…