If you can’t see your own ads on Google, several factors could be contributing to this issue. Here are some common reasons and potential solutions:
1. Ad Approval Status
- Review Pending: Ads go through an approval process. If they’re still under review, they won’t be visible.
- Disapproved Ads: Check your account for any notifications regarding disapproved ads. Issues can range from policy violations to ad format problems.
2. Location Targeting
- Geographic Limitations: If your campaign is set to target specific locations, and you’re outside of those areas, you won’t see the ads. Make sure your location settings align with where you want your ads to appear.
3. Personalization Settings
- Ad Personalization: If you’re logged into your Google account, your ads may be influenced by your recent search history and online behavior, which can affect visibility.
- Exclusion of Your IP Address: Sometimes, to prevent advertisers from clicking on their own ads, Google excludes the advertiser’s IP address from seeing their own ads.
4. Low Quality Score
- Keyword Relevance: If your keywords have a low Quality Score, your ads might not be triggered. Optimize your ad copy, keywords, and landing pages to improve relevance and quality.
5. Ad Rank Issues
- Bids and Quality: Even if your ad is approved, it won’t show if your Ad Rank is too low. Make sure your bids, quality score, and expected impact of extensions are competitive.
6. Budget Limitations
- Daily Budget: If your daily budget is exhausted, your ads won’t show for the remainder of the day. Check your budget and increase it if necessary.
7. Ad Scheduling
- Time Restrictions: If your ads are set to run only at certain times of day, you won’t see them outside of those hours. Verify your ad scheduling settings.
8. Using Different Devices
- Device Targeting: If you’ve set specific bids or strategies for different types of devices, ensure you’re viewing your ads on the appropriate device.
9. Keyword Match Types
- Match Type Limitations: If you’re using strict match types (like exact match), your ads may not show for broader searches that you expect.
Solutions
- Check Ad Status: Go to your Google Ads account to review the status of your ads.
- Review Settings: Ensure your targeting, schedule, and budget settings align with your goals.
- Use Ad Preview Tool: Use the Ad Preview and Diagnosis Tool in Google Ads to see how your ads appear without generating clicks.
If you’ve checked all these areas and still can’t see your ads, it may be beneficial to reach out to Google Ads support for further assistance. Have you checked any of these aspects yet?
