Google Ads Extensions are what make your ads stand out in the search engine results page (SERP). These extensions can be used to provide additional information about your product or service, or they can be used to offer a coupon. The possibilities are endless! In this blog post, we’ll cover 12 types of Google Ads Extensions that you should consider for your PPC campaign.
The 12 Types of Google Ad Extensions
1. Dynamic Sitelinks Extension
If you have a lot of products or services that are relevant for your target audience, it might make sense to set up Dynamic Sitelink Extensions for each one. This will allow Google Ads to automatically create sitelinks based on which keywords people are searching for in order to find your website. For example, if someone searches “organic dog food” then they’ll see links pointing directly to pages about organic dog food!
2. Adwords Callout with Image Extension
A great way to really grab potential customers’ attention is by using Adwords Callouts with Images Extensions. You can include images along with any text or benefits that you want to include for each point. This is great because you can use the images to really highlight what it is that makes your product or service stand out from others.
3. Adwords Product Extensions
You also have the option of using Adwords Product Extensions. These will allow you to create ads with up to 12 product images and text descriptions underneath! You’ll want to make sure that these products are relevant, but this type of ad extension does give people a lot more information about exactly what’s available on your website which could help increase conversion rates.
4. Dynamic Structured Snippets Extension
If someone searches for something related to your business then they might see Dynamic Structured Snippet Ads appear at the top of their search results page. These allow you to include structured snippets of information about your business, which could be helpful when someone is in the research stage of their buying cycle.
5. Location Extensions
Another type of extension that you might want to consider are Location Extensions. This will allow you to share your business’s physical location with potential customers! You can choose which cities or towns that you want to target and then add up to 200 different locations for each campaign.
6. Callout Extensions
If you’re advertising online but people prefer speaking on the phone, make sure they know how easy it is to contact you by using Callout Ad extensions. You can customize exactly what text appears along with your phone number so make sure it matches whatever style guide you have in place.
7. Remarketing Extensions
Of course, it’s also important to make sure you’re reaching the people who are already familiar with your brand. That way, they’ll be more likely to convert into sales or leads! Remarketing Extensions for Search Ads allow you to create ads that will appear when former visitors search Google for something related to your business.
8. Review Extensions
If someone has visited your website in the past then you can use Review Extensions to encourage them to leave reviews about whatever products or services they purchased. This gives other potential customers more information about what they can expect before purchasing, which could help increase conversion rates.
9. Similar Page Extension
It’s also worth mentioning Similar Page Extension here because this type of extension allows you to reach the people who have visited similar pages to what you’re advertising for. You can use this option to show ads that will appear on a different websites, so the audience might be different from what you see with Search Extensions.
10. Paid Shopping Extensions
Lastly, if you sell products or services then Paid Shopping Extensions might be a good option for your campaign. This extension type uses product images and price information so it’s primarily going to be relevant for retail businesses. It also works as an ad extension which means it could increase your click-through rate as well!
11. Lead form extensions
Lead form extensions are another great ad extension that will be beneficial for some advertisers. You can use Leadformextensions.com to create mobile-friendly lead forms that you’ll be able to insert into your ads! Once someone submits their information, you can automatically send it right to your email!
12. Automated ad extensions
Lastly, automated ad extensions might also be a good choice for your PPC campaign. This type allows you to automatically bring in information from certain data sources which will appear as part of the ads themselves. For example, if someone has visited your website then you could automatically pull that information into an ad extension.
Benefits of Using Ad Extensions
Ad extensions can be a great way to make your ads more visible and increase their performance. In fact, you could see up to a 100% increase in click-through rates when you use ad extensions! This is because they help make it easier for people to interact with what you’re advertising by bringing them the information that they need.
If someone searches for something related to your business then they might see Dynamic Structured Snippet Ads appear at the top of their search results page. These allow you to include structured snippets of information about your business, which could be helpful when someone is in the research stage of their buying cycle.
Let me not forget, Google Ads Extensions plays a huge role in optimising Quality Score for Google Ads Campaign.
You also have the option of using Adwords Product Extensions. These will allow you to create ads with up to 5 images that showcase your products. Anyone who clicks on the ad will be taken to either a mobile optimised landing page or product information page!
Similar Article : Is your Google Ads Account Suspended? Follow This Guide.
Conclusion
In conclusion, First of all, I recommend everyone to be Google Ads Certified, Now coming back, ad extensions are a great way to make your ads more interactive and increase their performance in the process. You could even see a 100% increase in click-through rates when you use them! These extensions help bring potential customers the information that they need so that they can better understand your advertising campaigns. You’ll also be able to get more impressions if you use multiple types of extensions at once! Keep these ideas in mind for your next PPC campaign and check out Google’s official page on ad extensions if you’d like to learn even more about how this type of marketing works.
