If you’re running a profitable Google Ads campaign, especially in affiliate marketing, the next logical step is scaling. But should you duplicate your campaign on another account to achieve that? The short answer: No — unless you do it the right way. In this post,…

You’ve just launched your new product — Wonder Boots — and you’re ready to drive serious traffic and brand awareness through Google Ads. But here’s the catch… You only want to attract people searching specifically for Wonder Boots — not “hiking boots,” “winter shoes,” or…

Broad match keywords often get a bad reputation for being too “loose” or unpredictable. But with the right method in place, they can drive high-quality traffic and uncover new converting search terms you never thought of. The key is testing broad match correctly — especially…

When managing Google Search campaigns, one of the most valuable (yet overlooked) tools is the Recommendations tab. It not only shows areas for improvement but also gives you a score — the Optimization Score — that reflects how well your campaigns are set up to…