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TL;DR If CTR is healthy but conversions are missing, you likely have a measurement gap, not a performance problem. Fix the thank-you/event trigger, import conversions once, enable Enhanced Conversions, set windows correctly, capture gclid/wbraid, and import offline conversions from your CRM. The Symptoms (from Jan…

If your average order value (AOV) is £25 with a 65% gross margin, can you profitably run Google Ads—especially when you’re moving from Etsy to your own website? Short answer: yes, but only if you design for volume, upsells, and lifetime value. This guide walks…

If you’ve been running a steady-performing Google Ads campaign with Maximize Conversions and suddenly decided to switch to Manual CPC, only to see your results tank — you’re not alone. One of my audience members, running ads for a SaaS product targeting restaurant and café…

Running Google Ads for a local or in-home health business can be a goldmine—if done right. But what happens when you generate hundreds of leads and barely get any clients? That’s exactly what happened in this real-life campaign where 277 leads were generated in just…

Introduction:Ever wondered how companies survive—even thrive—while losing money on most of their ads? It sounds counterintuitive, but there’s a well-tested strategy behind this. As a Google Ads and digital marketing expert, I want to walk you through the mindset and math behind this practice—and how…