Written by: Ali Raza
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£25 Product, 65% Margin: Is It Enough for Google Ads? (The Real Math + Playbook)
If your average order value (AOV) is £25 with a 65% gross margin, can you profitably run Google Ads—especially when you’re moving from Etsy to your own website? Short answer: yes, but only if you design for volume, upsells, and lifetime value. This guide walks…
Written by: Ali Raza
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🔁 Switched from Maximize Conversions to Manual CPC in Google Ads? Here’s Why It Went Wrong
If you’ve been running a steady-performing Google Ads campaign with Maximize Conversions and suddenly decided to switch to Manual CPC, only to see your results tank — you’re not alone. One of my audience members, running ads for a SaaS product targeting restaurant and café…
Written by: Ali Raza
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How to Fix Poor Conversions in Google Ads for Health Services: 277 Leads, Only 19 Patients?
Running Google Ads for a local or in-home health business can be a goldmine—if done right. But what happens when you generate hundreds of leads and barely get any clients? That’s exactly what happened in this real-life campaign where 277 leads were generated in just…
Written by: Ali Raza
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Why Companies “Lose Money” on Ads – And Still Win! [Marketing Mindset 2026]
Introduction:Ever wondered how companies survive—even thrive—while losing money on most of their ads? It sounds counterintuitive, but there’s a well-tested strategy behind this. As a Google Ads and digital marketing expert, I want to walk you through the mindset and math behind this practice—and how…
Written by: Ali Raza
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📢 How to Improve Ad Relevance and Boost Ad Rank in Google Ads
If you’re running Google Search campaigns and feel like your ads aren’t getting enough exposure, there’s a good chance the problem lies with ad relevance. One of the most common goals advertisers have is: “I want my ads to show more often and in better…
Written by: Ali Raza
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🎸 How a Guitar Brand Can Use Google Ads Optimization Score to Improve Performance
Imagine you’re the advertising director for a guitar manufacturing company, and your boss says: “We need better performance from our Google Search campaign — fix it.” Where do you start? One of the most powerful tools at your disposal is already built into your Google…