All posts in General

If your broad campaign (A) is converting but your precise/product-name campaign (B) barely serves and pays huge CPCs, the culprit is usually low CTR, which crushes Quality Score and inflates CPC. Fix it by tightening structure, ad copy, and landing page relevance, plus negative keywords…

TL;DR If CTR is healthy but conversions are missing, you likely have a measurement gap, not a performance problem. Fix the thank-you/event trigger, import conversions once, enable Enhanced Conversions, set windows correctly, capture gclid/wbraid, and import offline conversions from your CRM. The Symptoms (from Jan…

If your average order value (AOV) is £25 with a 65% gross margin, can you profitably run Google Ads—especially when you’re moving from Etsy to your own website? Short answer: yes, but only if you design for volume, upsells, and lifetime value. This guide walks…

If you’ve been running a steady-performing Google Ads campaign with Maximize Conversions and suddenly decided to switch to Manual CPC, only to see your results tank — you’re not alone. One of my audience members, running ads for a SaaS product targeting restaurant and café…

Running Google Ads for a local or in-home health business can be a goldmine—if done right. But what happens when you generate hundreds of leads and barely get any clients? That’s exactly what happened in this real-life campaign where 277 leads were generated in just…