Managing a Google Ads campaign is no easy feat, and seeing your account flagged for issues like “Compromised Site” or “Circumventing Systems” or “Malicious Software/Unwanted Software”/Misrepresentation/Unreliable Claims can be a nightmare. These issues can bring your advertising efforts to a screeching halt and severely impact your business. But don’t worry — help is here!
In this article, I’ll guide you through the process of identifying and fixing these problems, so your Google Ads account can get back on track and start driving valuable results again.
Common Google Ads Disapprovals
Before diving into solutions, let’s understand what these common issues mean:
Compromised Site:
This indicates that Google has detected security vulnerabilities on your website, such as malware or hacking attempts. Google’s top priority is ensuring user safety, so they’ll suspend ads directing traffic to compromised websites.
Google Resource : Check Compromise Site
Circumventing Systems
This is a more serious violation, implying that your account may be attempting to bypass Google’s advertising policies. This can result from placeholder content, dead links, copied text, or even unintentional errors.
Google Resource : Check Circumventing Systems Policy
Misrepresentation
Google expects advertisers to be transparent, provide accurate information, and avoid misleading claims. Misrepresentation disapprovals can occur for reasons such as:
- False claims about products or services.
- Providing insufficient or misleading information on landing pages.
- Hiding important details such as pricing or terms.
They are also being labeled with Misleading representation Error sometimes.
Additionally Google Also considers following practises in Misrepresentation Policy :
Deceptive practices : Enticing users to engage with content under false or unclear pretenses.
Manipulated media : Deceives users through manipulated media related to politics, social issues, or matters of public concern.
Google Resource : Check Misrepresentation Policy
Malicious Software / Unwanted Software
This disapproval arises when your ads or landing pages are flagged for containing harmful software or links to unsafe downloads. Even unintentional malware infections on your site can trigger this.
Google Resource : Check Malicious Software / Unwanted Software
Dishonest Behavior
Google disallows deceptive practices designed to circumvent their policies. Examples include creating multiple accounts to bypass restrictions, promoting illegal activities, or manipulating the ad system.
Google Resource : Check Enabling dishonest behavior
Unreliable Claims
Google aims to protect users from ads that make unverifiable or exaggerated promises. Unreliable claims disapprovals often stem from:
- Overpromising results, such as “Lose 10 pounds in a week.”
- Claims that cannot be substantiated with evidence.
- Misleading comparisons or guarantees.
Google Resource : Check Unreliable and harmful claims
All these issues require immediate attention, and resolving them quickly can save you time and revenue.
Google Ads Disapproved Destination not working
Google Ads Disapproved Destination Mismatch
Google Ads Disapproval: Inaccurate Business Name & Character Limit
Google Ads Disapproved – Government documents and official services policy
Google Ads Disapproved – experimental medical treatments
Google Ads Disapproved Clickbait
Google Ads Disapproved Unsupported language
Religious belief in personalized advertising
Ads disapproved for online gambling
Ads Disapproved for “Speculative & Experimental Services”
Personalized Advertising Restrictions
Abusing the Ad Network
Data Collection and Use
Editorial and Technical Requirements
Google Ads Disapproved for Capitalization issues
Punctuation and symbols
Non-standard spacing
Excessive Repetition
Unsuitable content (Counterfeit goods, Dangerous products or services, Products that enable dishonest behavior, Inappropriate content needs a google backlink)
Ad will also be rejected if :
Site has popups
Speed issues
Broken links, duplicate content or Destination content designed for the primary purpose of showing ads (also need how to fix each issue)
Flash Content
If your website has Flash content and no text ads to be read by Crawler. Your ads will be disapproved as per Google.
Other issues :
Birth Control / Addiction Services ads are not allowed in Some Countries. Although with certification you can get it approved in some regions.
How to Fix Google Ads Disapprovals Issues
1. Check for Website Security Issues
If your account has been flagged for a compromised site, the first step is to ensure your website is secure:
- Scan for Malware: Use tools like Google Search Console, Sucuri, or SiteLock to check your website for malware or vulnerabilities.
- Update Your Website: Ensure all CMS, plugins, and themes are updated to the latest versions to eliminate potential entry points for hackers.
- Obtain an SSL Certificate: Secure your site with HTTPS to enhance user trust and meet Google’s standards.
Once these steps are complete, request a review from Google.
2. Review Your Website Content
For accounts flagged for circumventing systems, content quality is critical:
- Eliminate Placeholder Text: Replace any “Lorem Ipsum” or dummy text with meaningful, high-quality content.
- Check for Dead Links: Ensure all links on your landing pages lead to functional, relevant pages.
- Avoid Duplicate Content: Plagiarism can trigger suspensions. Use tools like Copyscape to verify your content’s originality.
- Comply with Policies: Review Google’s advertising policies to ensure all your landing pages meet their standards.
3. Use Google Search Console
Google Search Console is a powerful tool for identifying and fixing website compliance issues:
- Log in and verify your website.
- Navigate to the “Security Issues” section to identify problems.
- Fix the highlighted issues and submit a “Request Review” once resolved.
4. Submit an Appeal to Google
Once you’ve resolved all the flagged issues, it’s time to appeal the suspension:
- Go to the Google Ads Help Center.
- Fill out the suspension appeal form, providing detailed explanations of the steps you’ve taken to address the issues.
- Attach any supporting documentation or screenshots to strengthen your case.
Google will review your appeal and typically respond within 3-5 business days.
When to Seek Expert Help
While it’s possible to address these issues independently, some cases require specialized expertise. If your ads remain disapproved or your account isn’t restored after multiple attempts, it’s time to call in a professional.
As a Google Ads Certified Professional and owner of a Google Partner Company, I specialize in:
- Fixing Google Ads disapprovals.
- Restoring suspended accounts.
- Optimizing landing pages for compliance and conversions.
With years of experience and over 100 successful account restorations, my team and I can help you get your campaigns back on track.
Key Takeaways
- Regularly monitor your website for security issues and maintain high-quality, policy-compliant content.
- Use tools like Google Search Console to identify and resolve compliance problems quickly.
- If you’re stuck, don’t hesitate to seek expert assistance to minimize downtime and business losses.
Steps to Prevent Future Disapprovals
- Stay Updated: Regularly review Google Ads policies to ensure compliance.
- Maintain Website Quality: Ensure your landing pages offer a positive user experience, free from broken links or intrusive ads.
- Monitor Ads Regularly: Use Google Ads diagnostics to identify potential issues before they lead to disapprovals.
- Hire Experts: If managing compliance feels overwhelming, consider working with a Google Ads specialist to ensure your campaigns adhere to best practices.
Need Help? Contact Me Today!
If you’re struggling with Google Ads disapprovals or suspensions, let’s work together to restore your account and grow your business.
Don’t let technical issues hold you back — take action today and watch your ads thrive! 🚀
Conclusion
Google Ads disapprovals, while frustrating, are preventable and resolvable with the right approach. By understanding the common disapproval reasons such as Misrepresentation, Malicious Software, Dishonest Behavior, Circumventing Systems, and Unreliable Claims, and by taking proactive measures, you can minimize disruptions to your campaigns and maximize their effectiveness.
